Health Club Management magazine
2020 issue 5
Health Club Management 2020 issue 5
On the cover: The fitness industry heads outdoors
David Lloyd reveals outdoor gym concept
5. Editor's letter: Time for a consumer focus
We need new initiatives around creating regular consumer insight says Liz Terry
10. HCM People: Aaron Smith
The founder of KX Pilates on building Australia’s largest Pilates franchise group
16. HCM People: Jo Smallwood
Oldham Leisure Centre has become the local foodbank operations hub
18. HCM People: Ben Lucas
The founder of Flow Athletic on how the club combines strength training with yoga
22. HCM News:
Stay up to date with the latest news in health, fitness and physical activity
30. Interview: Steve Ward
GO fit’s chief transformation officer talks about the brand’s groundbreaking COVID-19 response
38. Sponsored briefing: The time is now!
Introducing the enhanced Technogym Mywellness platform and app.
Always evolving to support you, now and in the future
40. Talking Point: The future of facilities
How will facility provision change after lockdown? We ask the experts
44. Reopening: Great outdoors
David Lloyd Leisure has transformed its offering by embracing outdoor exercise
48. Opinion: Challenging ageism
The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
50. Statistics: World changing
A new survey tells us how consumers are likely to respond to reopening
57. Consumer culture: Unique challenge
Ken Hughes shares vital insights on navigating the new consumer landscape
60. Software: Super soft
Software will power reopening – we look at new COVID-19 functionality
Health Club Management 2020 issue 5
On the cover: The fitness industry heads outdoors
David Lloyd reveals outdoor gym concept
66. Insight: Insights from China
How Chinese operators Life Turbo and Will’s Gym tackled reopening
72. Sponsored briefing: Reopen with confidence
Caroline Constantine,
MD of Right Directions, shares critical guidance about safe operating procedures
74. Staff welfare: On the frontline
Dr Dane Vishnubala advises operators on ways to support the mental health of members and staff when gyms reopen
78. Partner briefing: Mission active
Outdoor fitness franchise BMF is launching a £1m initiative to help PTs and exercise professionals get back to work
82. Strength: Singling out strength
How can operators encourage women and beginners to try strength training?
89. Statistics: Bounceback
A Datahub report has used modelling to predict what the next 12 months will look like for the UK fitness industry
92. Supplier showcase: Les Mills Showcase
Les Mills is serving up digital workouts to members of Bannatyne Health Clubs
94. Supplier showcase: Precor Showcase
Precor has been engaged with modernising Aberdeen Sports Village
96. Training: Balancing Act
Balance training is hitting the mainstream. We round up the latest kit available
103. fitness-kit.net: Product innovation
HCM reveals launches from Fisikal, Apex, Avrox Technologies and Amplify Pro
105. HCM directory:
Dip into the HCM directory to find
suppliers of products and services
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Company profiles
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
Company profiles
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers over ...
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Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
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