GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Fisikal
Fisikal
Fisikal
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Reopening: Great outdoors

David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports

Published in Health Club Management 2020 issue 5
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.

The creative move comes as the operator reveals the first iteration of its new blended offer, which combines club-based classes and activities with virtual content delivered via its [email protected] service.

DLL has also signalled its position in relation to its virtual offering by making [email protected] subject to a free 14-day trial, indicating it intends to begin charging across the board for digital. The time-limited free offer is also set to work as a lead generator for memberships.

The programme of new outdoor class offerings take advantage of DLL’s extensive outdoor spaces, which are being used for a wide range of activities, such as outdoor group exercise, including Blaze and HIIT workouts, and outdoor cycle and mind-body classes such as yoga and Pilates in spa garden and poolside areas.

Individual pre-bookable workout zones are allocated, so members can exercise safely in their own space, and classes will be limited to five members per session in England and nine in Ireland and Northern Ireland, while timetabling allows for deep cleaning between classes.

Outdoor cycling studios have been set up using DLL’s Stages bikes. These are offering Stages Power, Rhythm and group cycling sessions in size-limited classes with bikes spaced at 2m apart or more.

Members are also being offered DLL’s On-Demand Rhythm classes via their app as part of the cycling programme, as well as specialist Pilates and yoga sessions for cyclists.

The operator has used the lockdown to incubate an upgrade to its outdoor workout concept, Battlebox, which is now available at selected clubs. Battlebox combines full-body fitness training, high energy challenges, teamwork and fresh air, in 45- and 55-minute classes suitable for “participants of all abilities and levels of fitness”.

The instructor-led classes come in four flavours, ‘Athletic’ for speed, strength, power, agility and general cardio fitness; ‘Strong’ for power and muscle-building; ‘Warrior’ for a full-body workout and ‘Play’ for a family workout suitable for families with children over eight-years-old.

DLL is going hardcore with the weather and says all outdoor activities will continue regardless of conditions (so long as they’re safe), saying: “We intend to run all classes regardless of the weather, with adaptations made to ensure members remain safe at all times. For example, cycling classes will take place beneath large ‘jumbrellas’, while yoga and Pilates classes will be made more dynamic to ensure members keep moving and stay warm.”

Members are encouraged to bring suitable clothing “for whatever the weather throws at them.”

Glenn Earlam, CEO of DLL told HCM: “Regardless of the lockdown we’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs. We’re confident members will love these new activities, and that they’ll appeal to a very wide group of interests and abilities.

“None of these new activities is weather dependent, and we plan to continue running them into the future.”

Outdoor exercise trend
In its Fitness Trends 2020 report (HCMhandbook.com/trends), HCM tipped outdoor exercise as a major trend and Earlam confirmed its importance, saying, “More and more exercise is going outside and we firmly believe the ‘new normal’ in exercising will be all about embracing the ‘great outdoors’.

“Our priority is to continue to provide high-quality, fun and challenging facilities and activities, as we move back to a more full and normal way of life, and beyond, in order to help us maintain and improve both physical and mental wellbeing.”

DLL also reopened for tennis on 16 May and this option is still available to members with a racquets membership.

The operator has recently launched a virtual running club and is encouraging members to log their run and share it on social media.

DLL is engaging members in the run-up to reopening, which the UK fitness sector hopes will be in early July if talks between Public Health England and ukactive prove fruitful.

Read our interview with DLL CEO, Glenn Earlam on desktop and mobile

"We’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs" – Glenn Earlam, CEO of DLL
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A moment in time: social distancing is being maintained during exercise
A moment in time: social distancing is being maintained during exercise
Timetabling allows for deep cleaning between classes
Timetabling allows for deep cleaning between classes
Outdoor workouts will go ahead in all weathers
Outdoor workouts will go ahead in all weathers
Outdoor exercise is set to become a major trend in 2020
Outdoor exercise is set to become a major trend in 2020
https://www.leisureopportunities.co.uk/images/2020/469793_319844.jpg
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept...
David Lloyd Leisure, Glenn Earlam,COVID 19, outdoor fitness
HCM magazine
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM magazine
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Editor's letter
Some supermarket operators transact with energy suppliers, turning off freezers for short periods in exchange for rebates
HCM Magazine
Event showcase
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
HCM People
HCM Magazine
HCM People
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: Peloton Commercial selling Precor kit
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Reopening: Great outdoors

David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports

Published in Health Club Management 2020 issue 5
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise
David Lloyd Leisure has reopened 50 of its clubs for outdoor exercise

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.

The creative move comes as the operator reveals the first iteration of its new blended offer, which combines club-based classes and activities with virtual content delivered via its [email protected] service.

DLL has also signalled its position in relation to its virtual offering by making [email protected] subject to a free 14-day trial, indicating it intends to begin charging across the board for digital. The time-limited free offer is also set to work as a lead generator for memberships.

The programme of new outdoor class offerings take advantage of DLL’s extensive outdoor spaces, which are being used for a wide range of activities, such as outdoor group exercise, including Blaze and HIIT workouts, and outdoor cycle and mind-body classes such as yoga and Pilates in spa garden and poolside areas.

Individual pre-bookable workout zones are allocated, so members can exercise safely in their own space, and classes will be limited to five members per session in England and nine in Ireland and Northern Ireland, while timetabling allows for deep cleaning between classes.

Outdoor cycling studios have been set up using DLL’s Stages bikes. These are offering Stages Power, Rhythm and group cycling sessions in size-limited classes with bikes spaced at 2m apart or more.

Members are also being offered DLL’s On-Demand Rhythm classes via their app as part of the cycling programme, as well as specialist Pilates and yoga sessions for cyclists.

The operator has used the lockdown to incubate an upgrade to its outdoor workout concept, Battlebox, which is now available at selected clubs. Battlebox combines full-body fitness training, high energy challenges, teamwork and fresh air, in 45- and 55-minute classes suitable for “participants of all abilities and levels of fitness”.

The instructor-led classes come in four flavours, ‘Athletic’ for speed, strength, power, agility and general cardio fitness; ‘Strong’ for power and muscle-building; ‘Warrior’ for a full-body workout and ‘Play’ for a family workout suitable for families with children over eight-years-old.

DLL is going hardcore with the weather and says all outdoor activities will continue regardless of conditions (so long as they’re safe), saying: “We intend to run all classes regardless of the weather, with adaptations made to ensure members remain safe at all times. For example, cycling classes will take place beneath large ‘jumbrellas’, while yoga and Pilates classes will be made more dynamic to ensure members keep moving and stay warm.”

Members are encouraged to bring suitable clothing “for whatever the weather throws at them.”

Glenn Earlam, CEO of DLL told HCM: “Regardless of the lockdown we’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs. We’re confident members will love these new activities, and that they’ll appeal to a very wide group of interests and abilities.

“None of these new activities is weather dependent, and we plan to continue running them into the future.”

Outdoor exercise trend
In its Fitness Trends 2020 report (HCMhandbook.com/trends), HCM tipped outdoor exercise as a major trend and Earlam confirmed its importance, saying, “More and more exercise is going outside and we firmly believe the ‘new normal’ in exercising will be all about embracing the ‘great outdoors’.

“Our priority is to continue to provide high-quality, fun and challenging facilities and activities, as we move back to a more full and normal way of life, and beyond, in order to help us maintain and improve both physical and mental wellbeing.”

DLL also reopened for tennis on 16 May and this option is still available to members with a racquets membership.

The operator has recently launched a virtual running club and is encouraging members to log their run and share it on social media.

DLL is engaging members in the run-up to reopening, which the UK fitness sector hopes will be in early July if talks between Public Health England and ukactive prove fruitful.

Read our interview with DLL CEO, Glenn Earlam on desktop and mobile

"We’re excited to be introducing a whole new range of dynamic and functional classes using the outdoor spaces in our clubs" – Glenn Earlam, CEO of DLL
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A moment in time: social distancing is being maintained during exercise
A moment in time: social distancing is being maintained during exercise
Timetabling allows for deep cleaning between classes
Timetabling allows for deep cleaning between classes
Outdoor workouts will go ahead in all weathers
Outdoor workouts will go ahead in all weathers
Outdoor exercise is set to become a major trend in 2020
Outdoor exercise is set to become a major trend in 2020
https://www.leisureopportunities.co.uk/images/2020/469793_319844.jpg
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept...
David Lloyd Leisure, Glenn Earlam,COVID 19, outdoor fitness
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: Peloton Commercial selling Precor kit
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Fisikal
Fisikal
Partner sites