Health Club Management magazine
2012 issue 5
3. Editor's letter: 'Premium value'
Non-budget operators must find ways to justify charging a premium, says Kate Cracknell
6. Letters:
Mental health has always tended to be the poor relation of physical health but, says Debbie Lawrence, it's time to change that perspective
8. News round-up:
The Plymouth Life Centre opens its doors to the public, SportHouse opens in east London, and Icon Training receives 'outstanding' rating
16. International news:
The Conrad hotel chain opens a new resort in Macao, while Orangetheory Fitness looks set for international expansion into Canada
18. People news:
Former Olympic silver medallist Gail Emms on fitness as part of life, and the Olympic opportunity for gyms
20. IHRSA update:
Kristen A Walsh reports on the highlights from this year's Convention and Trade Show in Los Angeles
24. FIA update:
A new partnership between the FIA and Asda aims to bring sport and physical activity into the heart of hard-to-reach communities
28. Everyone's talking about...: Premium pricing
In a market that appears to be sliding towards low-cost models, how are some operators managing to buck the trend and charge top prices?
30. Interview: Dave Courteen
The MD of Mosaic Spas and Health Clubs talks to Kate Cracknell about challenging the norms, and the company's latest venture into standalone, owned sites
36. New opening: Hip to be square
Birmingham's stylish new multi-use development, The Cube, features a top-end health club and spa. Kirstyn MacRandal takes a look inside
40. Pricing strategy: Price un-fixing
Offering flexible pricing need not undermine a club's bottom line - it may actually enhance it. Kate Cracknell reports
44. Combat sports: Fight club
Boxing and martial arts programming is enjoying growing popularity in mainstream gyms. Kate Cracknell looks at ways operators can extend the appeal of these disciplines
53. Olympic legacy: Olympic conditioning
With London 2012 just a few months away, are operators doing enough to latch onto the event? David Thompson reports
58. Spa software:
Specialist spa management software can help optimise yield, offer online booking and even integrate with club management systems, says Liz Terry
66. Future trends:
Experts from The Futures Company share their thoughts on the hottest new trends impacting the sector
70. Suspension training: Suspend disbelief
Steve Harrison takes a look at new developments and future opportunities in suspension training
77. In-club AV: That's entertainment
We review a selection of recent in-club audiovisual installations
81. Changing rooms: Changing places
Quality changing rooms are key to creating a good first impression and maintaining member satisfaction. Kath Hudson reports
84. Flooring: fitness-kit.net special
The latest products from Jordan, The Physical Company, EXF and Altro
86. Product round-up: fitness-kit.net special
New treadmill technology from Precor, and Spirit Fitness' e-Glide trainer is showcased at IHRSA
87. Research round-up: Happy talk
Being happy is the key to older people living longer, a study shows
98. Lightweights:
Yoga with dolphins, Honesty Scales that tell it like it is, and a boom in waxing services for men
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
The company’s core business is the provision of facility development and support for local authorities, ...
Company profiles
Spirit Fitness is a premier brand within the Dyaco International Inc. portfolio, a global leader ...
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