Health Club Management magazine
2015 issue 7
Health Club Management 2015 issue 7
On the cover: Laura Trott
The Olympic gold medallist on a sporting career that started on a trampoline
3. Editor’s letter: The power of positivity
Operators must harness the power of positive feedback to enhance their services, facilities and brands
8. People profiles: Laura Trott
The cyclist and Olympic gold medallist believes elite sport can enthuse the general public into activity
10. People profiles: Gordon Lott
The founder of Run2Work has a mission to get a million more people running regularly by 2020
11. People profiles: Sharon Cook
Full-body wearable simulations could help leisure operators understand the challenges older people face when moving around their facilities
12. Letters: Write to reply
Technology is changing fitness, but tracking activity in isolation won’t motivate people to stay active, says David Langridge of Fitness First
14. News round-up:
Pure Gym acquires LA fitness, Asda to launch functional studio concept, Nuffield teams up with Microsoft, payasUgym appoints head of brand
24. International news:
Fitness First’s High Performance Centre in Australia, and Japanese airport to feature running track
26. IHRSA update: World leaders
The IHRSA Global 25 presents details of the leading 25 health club operators around the world
28. ukactive update: Rhetoric into Action
ukactive executive director Steven Ward outlines the organisation’s campaign to get Parliament active
30. Promotional feature: Gladstone
The ability to buy online is key for consumers – so how should membership sales be managed in this context?
32. Interview: Township Yogi
Elle Matthews, founder of the Township Yogi Project, talks to Kate Cracknell about how the non-profit is changing lives through yoga
38. Retention: What do one million members say?
How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports
44. Boutique fitness: Paying for expertise
Ray Algar reports on the rise of the small but perfectly formed boutique fitness operations, and considers the factors behind their success
Health Club Management 2015 issue 7
On the cover: Laura Trott
The Olympic gold medallist on a sporting career that started on a trampoline
48. Payment systems: Easy does it
The easier it is to pay, the more we spend. So how is technology like online wallets and SMS payments impacting the fitness industry?
54. Heart rate training: Take it up a beat
With operators like Orangetheory Fitness putting heart rate training at the core of their offering, we ask our panel of experts where they think the new technology will take us
58. fitness-kit.net special: Heart rate training
Is it time your operation embraced heart rate training? We look at some of the exciting new products in this growing area
60. fitness-kit.net special: Functional training
What are the hot products in functional training? We round up some of the latest launches
62. Market innovation: Pick ’n’ mix
ClassPass targets those who want to cherry pick the classes they attend. Co-founder Payal Kadakia talks about its swift rise to success and expansion beyond New York
64. Promotional feature: Les Mills
Les Mills licensed facilities have 500 more members per club than the global average, says new research
66. Retention series: Retention 3.0
The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports
72. Management series: Follow the leader
According to new research by Deloitte, 86 per cent of UK organisations face leadership issues. Mark Bowden reports
74. European market report: Fitness on the rise
The European fitness market continues its strong growth, according to the latest EuropeActive/Deloitte market report for 2015
78. SIBEC UK review: Ask the experts
We report on some of the pressing issues raised during ‘Question Time’ at this year’s SIBEC UK
80. Supplier showcase:
A spotlight on projects by Precor, Wattbike and Physical Company
90. Research: The right dose
Two studies shed light on exercise guidelines, highlighting how much activity and what intensity is best
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Today’s fitness and leisure brands need technology that powers standout fitness experiences and keeps pace ...
Company profiles
Matrix provides equipment to facilities in all market sectors including private health clubs, residential housing, ...
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