press release: Keepme

Keepme and Gladstone join forces to transform the fitness industry, combining industry reach with access to AI technology
07 Nov 2023

Keepme is a global leader in member retention and fitness management software and Gladstone is the UK and Ireland's leading supplier of Leisure Management Software / Keepme
This strategic collaboration marks a significant milestone in Keepme's mission to empower fitness operators with state-of-the-art solutions that unlock the full potential of their data, leading to enhanced member retention and optimized lead conversion rates. By teaming up with Gladstone, Keepme is taking a momentous step forward in its commitment to reshape the fitness industry through data-driven insights.
Gladstone, the trusted supplier of over 500 health and leisure operators, servicing in excess of 40,000 users and 8,000,000 members – including the likes of David Lloyd, Everyone Active, Fitness First, and an array of the UK’s biggest councils and universities, shares Keepme’s dedication in arming fitness operators with the tools and strategies necessary to harness the true value of their data. This partnership promises to enrich member experiences and propel sustainable business growth.
“We are delighted to formalize our partnership with Gladstone" said Ian Mullane, Keepme CEO and Founder. "Gladstone is a well-respected market leader in the Leisure industry and it was clear from the outset we were aligned in our desire to help operators maximize their opportunity across and sales and member retention. We're already underway with a number of UK sites and we're excited for the potential this relationship will bring to Gladstone customers as they progress on their digital journey.”
Gordon Watson, Head of Marketplace at Gladstone commented: “As the Gladstone Software Marketplace expands, we are on the lookout for partners that offer not only the most advanced technologies but the most relevant solutions for our customers. Keepme is a partner that delivers on both fronts, bringing together cutting-edge AI prediction tools with a deep knowledge of the leisure industry, to offer an integrated solution harnessing the millions of data points stored in the Gladstone GO cloud platform. We are excited to be working with Ian and the team at Keepme to show just what is possible when two thought-leading companies combine forces.”
While a number of Gladstone customers across the UK are already utilizing the power of Keepme, this formal alliance will not only give all Gladstone customers access to harness the potential of Artificial Intelligence (AI), but also equip them with the ability to make data-driven decisions, enabling a profound transformation across the fitness industry. Keepme's sophisticated AI and data analytics tools, coupled with Gladstone's legacy and reach, are set to usher in a new era of innovation and success in the fitness sector.
Brio Leisure, the leading provider of community, sports, entertainment, and leisure facilities in Cheshire West and Chester, has recently joined the ranks of Keepme customers. This development follows closely behind operators such as BH Live and Southwark Leisure. As a long standing Gladstone customer, this collaboration has enabled Brio to advance with the onboarding of AI technologies that will optimize their membership engagement and lead conversion strategies.
Keepme and Gladstone are both enthusiastic about the possibilities this partnership holds for their clients as well as the wider fitness industry. The stage is set for a dynamic journey of transformation and innovation that promises to reshape the way fitness operators approach data, member experiences, and business growth.
For more information, visit www.keepme.ai and www.gladstonesoftware.co.uk
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Keepme
Email: [email protected]
Web:
www.keepme.ai
Address:
71-75 Shelton Street,
London,
WC2H 9JQ,
United Kingdom

Ian Mullane, CEO & Founder
Keepme video gallery:
What is Keepme? from Keepme on Vimeo.
Key personnel
Ian Mullane, CEO and Founder
Jeet Kohli, Chief Technical Officer
Michelle Thavasi, Director of Customer Success
Hilary McGuckin, Director Marketing
Olivia Milne, Director of Sales – APAC
Jon Dickson, Director of Sales – EMEA
Tori Butler, Director of Sales – Americas
Jeet Kohli, Chief Technical Officer
Michelle Thavasi, Director of Customer Success
Hilary McGuckin, Director Marketing
Olivia Milne, Director of Sales – APAC
Jon Dickson, Director of Sales – EMEA
Tori Butler, Director of Sales – Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.
In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.
In the latter half of 2023 we will also be releasing Keepme Genius, another generative AI-powered tool that will revolutionise club analysis and reporting.
In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.
In the latter half of 2023 we will also be releasing Keepme Genius, another generative AI-powered tool that will revolutionise club analysis and reporting.
Testimonial
"We wanted to support our franchise owners in delivering a world-class prospect and member experience. Keepme's smart automations enable us to send personalized, authentic sales and member engagements across each of our three brands."
– Gordon Martin, Head of Franchising, Viva Leisure
– Gordon Martin, Head of Franchising, Viva Leisure
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, Head of Product, Wellfit
– Gareth Bacon, Head of Product, Wellfit
Testimonial
"We switched from HubSpot because KeepMe interfaces with our other software tools to give us a more complete picture of our members. The AI that KeepMe uses to predict member behavior is one of the reasons we switched as well."
– Matt Remick, President, Rochester Athletic Club
– Matt Remick, President, Rochester Athletic Club
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