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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Orbit4

Contact  |  Updates
The Commercial Fitness Product Cycle
What we can do for you
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

The platforms have created the perfect ecosystem that manages and facilitates the commercial fitness product cycle. Our platforms are free to join when using them individually and a premium service is available for those gym operators who require full automation, extensive reports and an asset management system.

We’ve qualified and aggregated the industry’s best partners so that gym operators have access to the wider market when looking to purchase and finance gym equipment, tender for service contracts and dispose of or resell unwanted assets.

Key products and services

FitnessCompared

FitnessCompared is the first and only fitness equipment comparison website, whereby gym operators can impartially specify, compare and buy commercial gym equipment.

Millions of us use comparison websites every year for getting the best prices online, so it’s about time that the commercial fitness industry had one too! The website features products from many leading suppliers across seven categories: Cardio, Strength, Free-Weights, CrossFit, Functional Training, Studio Equipment and Indoor Cycles. Once the like-for-like quotes have been generated, we introduce buyers to suppliers so the deal can be done.

FitnessFinance

FitnessFinance is an in-house finance company that enables Orbit4 customers to access finance when purchasing gym equipment and other assets within the fitness space. We work directly with financial institutions to guarantee the best rates depending on your circumstances. Whether you buy equipment via our sister brand, FitnessCompared or not, you’re able to access competitive finance solutions for your project, so please get in touch and let us take you through our quick vetting process.

WeServiceGymEquipment

WeServiceGymEquipment is the perfect solution to support the gym operator to help find a new service provider or to compare annual service contracts with the incumbent supplier. We’ve aggregated the industry’s best service providers into one platform so gym operators can tender their contract to the whole market at a click of a button!

Our asset management system allows fitness instructors to raise service tickets on the fly via the intuitive mobile app. Essential service data is aggregated and shared between both parties so that future informed decisions can be made.

WeBuyGymEquipment

WeBuyGymEquipment is the best way gym operators can maximise the amount of residual value in their assets.

We have created a commercial online auction platform where gym equipment goes under the hammer via 250 global second-hand gym equipment

case study: Everlast Gyms
"As an icon of both training and fitness equipment Everlast promise the best modern facilities at the lowest price possible, empowering as many people as possible to discover that ‘Greatness is Within.’ With 70+ locations and still exciting expansion plans ahead its important to work with good partners who can support us. Working with the Orbit4 platform over the past 12months has made day to day processes streamlined and efficient, and we look forward to continuing our partnership with Orbit4 in the future."

Mel Crossland, Head of Fitness, Everlast Gyms.
case study: Let's Go Fitness
"I highly recommend WeBuyGymEquipment as a very professional partner for dealing with second-hand gym equipment. We needed a quick turnaround on this project, they gave us a price on our equipment within 48 hours, once we accepted the offer, they kept continuous communication until the completion of the project. The collection dates and payment terms where exactly as agreed."

Rudolf Messer, Let’s Go Fitness Regional Manager Swiss German.
case study:
"Orbit4 really helped our company during the toughest time. Mike and his platform helped us maximize the financial return for our used assets when we had to close the club. It was essential to get the best price so that we could re-invest back into the other clubs within our group. I would recommend them to all gym operators in the US and beyond."

Marc Polignano, Rascals Fitness, USA.
Orbit4 video gallery:
Plans for the next 12 months
The new Orbit4 Premium portal will be launched in 2021. The portal will offer a unique dashboard to gym operators that will show live quotations for new fitness equipment and quotations for new/renew service contracts.

In addition, the portal will show the live residual value of the customers asset at any time during the lifetime of the product. By aggregating partners via each individual platform (FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEuipment), we're able to pull live quotes from the platforms and true residual values so gym operators can assess options at any given time. Great benefits financially and operationally.
Key personnel
Daniel Jones - CEO
Tracy McCurtin - EMEA Sales Manager
Paul Mc Cormick - Southern Europe & Africa Sales Manager
Jo Weelen - UK Sales Manager
Kate Fearon - FitnessCompared Consultant
Mike Caruso - WeBuyGymEquipment USA President
Key customers
Everlast Gyms
Holmes Place
JD Gyms
247 Fitness
Anytime Fitness
Fitness First
Kew Green Hotels
Almarose Hotels
Freedom Leisure
EasyGym
updates & press releases
25 Apr 2022
What’s the first thing you think about when selling gym equipment?
According to our poll, the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth. But really we should already know exactly how much our assets are worth and when’s the best time to sell them.

This can be done easily by using the industry’s favourite secret weapon – Orbit4. It’s a money-saving platform, similar to smart energy-saving websites but instead focuses on gym equipment/servicing/buying/selling.

So, why are gym operators so excited about this platform?

Orbit4 digital tech leader Daniel Jones explained: “Orbit4 is an amazing present to the industry and a genuine win-win for any company involved in the fitness industry. It allows gym operators to go digital when it comes to purchasing, financing, maintaining and disposing of fitness equipment.

“More importantly, the sooner operators use the platform, the sooner they can start to understand the true cost of ownership of their assets”.

What if we told you, you could get a free valuation just by signing up as a seller in WeBuyGymEquipment (WBGE)? Sounds too good to be true, but it’s not!

The only people who will tell you not to compare prices are the people taking you for a ride. We know times have been tough and gym owners need to make as much profit from selling their used gym equipment as possible so, here are our top selling tips…

1. Find out how much your used gym kit is really worth. Auction platform WBGE is used by many leading gym operators, not just to sell equipment but to get early-stage valuations so they know what equity is left in their assets to act as a deposit for the next equipment purchase.

2. Don’t sell as individual items, but as a job lot. Selling used gym items off individually is a huge mistake. Time-wise alone it will be like taking on a second job. Arranging collection and payments is a painfully time consuming and complicated process. It’s safe to say you’ll end up losing big overall.

3. How much is your time worth?. Selling second-hand commercial gym equipment piece by piece is both time consuming and hard work. On paper, it might look like you’ll make more for the high-value items, but you’ll likely be left with a lot of undesirable equipment which you’ll not know what to do with.

4. Don’t end up getting sued in a costly legal battle. It’s a big risk letting consumers and multiple uninsured people take heavy commercial equipment from your club. If someone gets hurt, even at home, they’ll hold you legally liable for any damages. Traders on WBGE must be fully insured so you don’t have to even think about it.

5. Don’t sell off your best pieces of kit and be left with the less attractive items gathering dust or going to the dump. In most cases, it will cost you more to have your unsold items removed and taken away than the real value of the equipment.

6. Get paid before your gym equipment even leaves the building. Guaranteed payment before extraction is worth its weight in gold. Go with a company that gets you the cash right now, when you need it. No messing around chasing or losing money.

7. Read reviews before you deal with anyone.

8. Be honest about the state of what you’re selling to avoid delays and confrontation later. The more tests you do and the more photos you take, the more confident you can feel about getting the right money.

9. Get it done fast. You don’t want to run out of time trying to sell items or waiting for people to turn up and collect. In a worst-case scenario, you could end up having your items repossessed by the landowner if your tenancy is up.

Jo Weelen, WBGE UK/EU sales manager, said: “Over the last seven years, our platform has collated accurate residual values of over 2,500 commercial gym equipment assets. In turn, we can offer speedy valuations of gym operators' assets.

“Alternatively, register on our platform and upload your equipment via our easy three-step process. Within three days, you’ve hit our 60+ traders in one swoop and secured the best buyback price under no obligation.”

Contact us for more information at [email protected].
25 Jan 2022
Tackle 2022 with positivity and bring your gym to life!
Social distancing, and all that encompasses the new normal, appears to be here to stay … for a while at least.

Luckily consumer demand remains high and will return post-pandemic. According to a study by RunRepeat there’s been an 88 per cent average increase in exercise for people who normally exercise once to twice a week.

But, due to social distancing, gyms across the world now have less space for equipment or members. With this in mind, they definitely can’t afford to be hoarding unused equipment that is depreciating in value all the time.

Sadly many operators are still feeling the repercussions of the pandemic in their workplace and barely have time to manage their gym, never mind selling equipment.

The pandemic saw them launch into survival mode – understandably – but things have changed, and it’s now time for a new approach. Luckily for us, we live in a digital age.

Global gym equipment asset management and procurement ecosystem Orbit4 uses advanced digital software to ensure gyms are aware of exactly how much their assets are worth and when is best to sell.

Paul McCormick, of WBGE Europe, said: “Cost-efficiency remains of paramount importance in managing your business, especially in these uncertain times. Digital solutions feature heavily in the top industry trends for 2022 for obvious reasons – they’re undoubtedly more profitable.

“With high numbers of absenteeism, due to enforced isolation periods, there’s also huge pressure on clubs and other staff. This can ultimately reflect badly on a business if there aren’t people on the floor.

“Using a digital gym equipment management system like Orbit4 to handle buying, selling and servicing gym equipment frees up staff to handle urgent day-to-day issues.

“WeBuyGymEquipment, FitnessCompared and WeServiceGymEquipment are all part of the Orbit4 digital ecosystem that both frees up your time and increases gym efficacy, efficiency and profitability.”

Despite all the horrors brought about by a global pandemic, there are some positive repercussions.

Remote working brought about the realisation that some of the less than obvious issues contained within the way we conduct business processes must change. Some of these challenges – usually the seemingly small and insignificant ones – have come to the surface and must now be solved.

Luckily, business owners are resilient and will do what they must to continue trading.
If you’re ready for change but don’t know where to begin, get in touch, we can give you great advice on which platforms to use and digitally transform your business for free. Contact [email protected] for more information.
21 Dec 2021
Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 and digital technology mogul Daniel Jones.

Running fitness facilities at the busiest time of the year is a juggling act for operations, sales and retention.

It’s easy to lose customers when you take your eye off the ball. But what keeps customers coming back? Staff who care and take time to interact with them.

Give your team the time to do this by ensuring your facility is running smoothly. Members don’t care how you make it all happen, as long as it’s done.

Jones said: “Small operational factors like managing fitness assets can take the focus away from members at critical times. Easy digital solutions like Orbit4 can help streamline and automate asset management and procurement so owners, managers and fitness staff can fully focus on giving members the best possible experience.”

But, what is Orbit4 and how can it help you?
Gym equipment and technology is at the heart of Orbit4. It takes care of each stage of the asset journey; procurement, finance, servicing and disposal. Put all these elements into one platform, add smart automation, amazing partners and you have Orbit4!

Data collected in Orbit4 allows gym operators to make informed purchasing decisions so that the right choice and quantity of equipment can be selected to avoid overcrowding and queues for equipment.

Avoid those high drop-out rates for new members – who probably won’t ever be regular gym users – by helping them find an activity that they do enjoy. Try to understand what’s prevented them from regular exercise in the past.

Digital workouts are so popular now, they should definitely be part of your product offering range so customers can work out anywhere, not just at the gym.

Customers also want to do their own workouts in your gym. Facilitate and encourage it by providing space and exciting, freely available equipment like mats, kettlebells, med balls, ropes and great Wi-Fi connectivity.

If you own or manage a gym and aren’t using Orbit4 by now, we’re confident you’ll want to before long because the great thing about our model is that you can have as much or as little control of operations as you like. Our teams are happy to talk through all of it at any time.

Jones adds: “Since Covid, gym operators have been ultra-innovative and adapted to the new digital fitness environment. Consumers have more choice due to new digital offerings that encourage healthy lifestyles inside and outside of the gym space.

“At Orbit4, we’re proud to offer something highly beneficial to gym operators to enhance efficient procurement and asset management practices so that fiscal savings can be achieved and more time allocated to supporting the end customer.”
30 Sep 2021
Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.
• AI-driven diet and nutrition apps.
• Intelligence footwear powered by artificial intelligence.
• Smart assistants for gyms and other health clubs.
• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.
03 Sep 2021
Will your business last without digital transformation?
“At least 40 per cent of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies,” John Chambers, Cisco

During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home. As a result, a wide range of software and cloud architecture is now in place to support this – but now is the time to create a harmonious relationship with digital technology.

At Orbit4 we understand that digital transformation may sound overwhelming and complicated but in reality it’s just simplifying a job you already do.

What is Orbit4?

We’re the first digital ecosystem that manages the entire commercial fitness product cycle. We guarantee the best value via our aggregated partners that supply, service and buyback fitness equipment.

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

How does digital transformation help business?

Digital technology saves businesses time and money. FitnessCompared is the first and only comparison website for buying commercially in the UK.

You choose the equipment you want, which suppliers to compare, review quotes and negotiate directly with preferred suppliers before confirming your order – all from the comfort of your gym or office.

At WeBuyGymEquipment digital transformation is the implementation of an automated bidding process. Sellers upload their gym equipment to our app and wait for traders to bid. They will then be emailed the highest bid, which they can accept or refuse.

At WeServiceGymEquipment you just upload your equipment, choose your preferred annual contract and let our pre-qualified Service Providers bid for your business. You immediately access the wider market and can have it all sorted in less than a day! With just a few clicks required, it’s not hard to see why it’s quickly becoming the new way to find your perfect partner to service and repair your gym equipment.

Furthermore, by integrating technology into their strategy, businesses can learn more about consumer behaviour.

At FitnessFinance, our in-house finance company, the data we’ve generated over the past five years puts us in an extremely privileged position because when it comes to finance, it’s essential to be able to predict the residual value of assets during and towards the end of the assets life.

Residual value data held in our sister-brand WeBuyGymEquipment enables us to pinpoint the future residual value of the asset at the point of purchase. In turn, we can accurately offer the correct financial terms and end of term conditions.

At Orbit 4 we have a holistic approach to technology. It’s hugely rewarding to help businesses embrace their own digital transformation, and then watch them flourish and thrive.
18 Jul 2021
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.

Gym operators have described Orbit4 as ‘this year’s gift to the fitness industry’ and if you don’t know why, then it’s worth reading on…

So what is Orbit4?

Orbit4 is the umbrella brand for: FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

Daniel Jones, CEO, says: “Put simply - imagine a venn diagram with gym equipment at the heart of it and nearly everything to do with gym equipment surrounding it and you’re almost there.

“Now consider each stage of the asset journey; procurement, finance, servicing and disposal. Consolidate these elements into one platform, sprinkle with smart automation plus amazing aggregated partners and you have Orbit4.

“With average savings of £25,000 (€29,200, US$34,600) over the lifespan of the equipment – you can see why it’s so popular. If you own a gym and aren’t using it, we’re confident you soon will be.”

How does it make life easier?

Orbit4 fully automates the entire commercial fitness equipment journey for you.

Once assets are uploaded into the system, the platform auto-populates each quadrant within the dashboard with real-time quotations from suppliers and service providers. Saving thousands of hours of early-stage procurement every year.

In addition, the WeBuyGymEquipment quadrant within the dashboard provides an accurate residual value of the gyms existing asset at any time during the asset cycle. This allows gym operators to make informed decisions about when to upgrade their products and recognise the sweet spot of decision making.

Is there a cost to Orbit4 for the gym operator?

There are two options for Orbit4 – free and Premium.

The free version provides percentage savings that the platform could make if utilised. In addition, many gyms have decided to use the free version to help manage their asset, i.e. having a place to record the asset rather than the alternative, a paper record or excel spreadsheet.

The premium dashboard gives you immediate access to the live quotations for service contracts and new equipment, finance options and the residual value.

The fitness industry is playing catch up with other global industries and Orbit4 delivers efficiencies throughout the process for all related parties whilst driving good value economically, environmentally and ethically.
Orbit4: featured in HCM and Fit Tech magazines
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
Orbit4
Tel: 07557365669
Address: 7 School Lane, Hartford, Cheshire, CW81NP, UK
Daniel Jones CEO
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Gold company profile

Orbit4

Contact  |  Updates
The Commercial Fitness Product Cycle
What we can do for you
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

The platforms have created the perfect ecosystem that manages and facilitates the commercial fitness product cycle. Our platforms are free to join when using them individually and a premium service is available for those gym operators who require full automation, extensive reports and an asset management system.

We’ve qualified and aggregated the industry’s best partners so that gym operators have access to the wider market when looking to purchase and finance gym equipment, tender for service contracts and dispose of or resell unwanted assets.

Key products and services

FitnessCompared

FitnessCompared is the first and only fitness equipment comparison website, whereby gym operators can impartially specify, compare and buy commercial gym equipment.

Millions of us use comparison websites every year for getting the best prices online, so it’s about time that the commercial fitness industry had one too! The website features products from many leading suppliers across seven categories: Cardio, Strength, Free-Weights, CrossFit, Functional Training, Studio Equipment and Indoor Cycles. Once the like-for-like quotes have been generated, we introduce buyers to suppliers so the deal can be done.

FitnessFinance

FitnessFinance is an in-house finance company that enables Orbit4 customers to access finance when purchasing gym equipment and other assets within the fitness space. We work directly with financial institutions to guarantee the best rates depending on your circumstances. Whether you buy equipment via our sister brand, FitnessCompared or not, you’re able to access competitive finance solutions for your project, so please get in touch and let us take you through our quick vetting process.

WeServiceGymEquipment

WeServiceGymEquipment is the perfect solution to support the gym operator to help find a new service provider or to compare annual service contracts with the incumbent supplier. We’ve aggregated the industry’s best service providers into one platform so gym operators can tender their contract to the whole market at a click of a button!

Our asset management system allows fitness instructors to raise service tickets on the fly via the intuitive mobile app. Essential service data is aggregated and shared between both parties so that future informed decisions can be made.

WeBuyGymEquipment

WeBuyGymEquipment is the best way gym operators can maximise the amount of residual value in their assets.

We have created a commercial online auction platform where gym equipment goes under the hammer via 250 global second-hand gym equipment

case study: Everlast Gyms
"As an icon of both training and fitness equipment Everlast promise the best modern facilities at the lowest price possible, empowering as many people as possible to discover that ‘Greatness is Within.’ With 70+ locations and still exciting expansion plans ahead its important to work with good partners who can support us. Working with the Orbit4 platform over the past 12months has made day to day processes streamlined and efficient, and we look forward to continuing our partnership with Orbit4 in the future."

Mel Crossland, Head of Fitness, Everlast Gyms.
case study: Let's Go Fitness
"I highly recommend WeBuyGymEquipment as a very professional partner for dealing with second-hand gym equipment. We needed a quick turnaround on this project, they gave us a price on our equipment within 48 hours, once we accepted the offer, they kept continuous communication until the completion of the project. The collection dates and payment terms where exactly as agreed."

Rudolf Messer, Let’s Go Fitness Regional Manager Swiss German.
case study:
"Orbit4 really helped our company during the toughest time. Mike and his platform helped us maximize the financial return for our used assets when we had to close the club. It was essential to get the best price so that we could re-invest back into the other clubs within our group. I would recommend them to all gym operators in the US and beyond."

Marc Polignano, Rascals Fitness, USA.
Plans for the next 12 months
The new Orbit4 Premium portal will be launched in 2021. The portal will offer a unique dashboard to gym operators that will show live quotations for new fitness equipment and quotations for new/renew service contracts.

In addition, the portal will show the live residual value of the customers asset at any time during the lifetime of the product. By aggregating partners via each individual platform (FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEuipment), we're able to pull live quotes from the platforms and true residual values so gym operators can assess options at any given time. Great benefits financially and operationally.
updates & press releases
25 Apr 2022
What’s the first thing you think about when selling gym equipment?
According to our poll, the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth. But really we should already know exactly how much our assets are worth and when’s the best time to sell them.

This can be done easily by using the industry’s favourite secret weapon – Orbit4. It’s a money-saving platform, similar to smart energy-saving websites but instead focuses on gym equipment/servicing/buying/selling.

So, why are gym operators so excited about this platform?

Orbit4 digital tech leader Daniel Jones explained: “Orbit4 is an amazing present to the industry and a genuine win-win for any company involved in the fitness industry. It allows gym operators to go digital when it comes to purchasing, financing, maintaining and disposing of fitness equipment.

“More importantly, the sooner operators use the platform, the sooner they can start to understand the true cost of ownership of their assets”.

What if we told you, you could get a free valuation just by signing up as a seller in WeBuyGymEquipment (WBGE)? Sounds too good to be true, but it’s not!

The only people who will tell you not to compare prices are the people taking you for a ride. We know times have been tough and gym owners need to make as much profit from selling their used gym equipment as possible so, here are our top selling tips…

1. Find out how much your used gym kit is really worth. Auction platform WBGE is used by many leading gym operators, not just to sell equipment but to get early-stage valuations so they know what equity is left in their assets to act as a deposit for the next equipment purchase.

2. Don’t sell as individual items, but as a job lot. Selling used gym items off individually is a huge mistake. Time-wise alone it will be like taking on a second job. Arranging collection and payments is a painfully time consuming and complicated process. It’s safe to say you’ll end up losing big overall.

3. How much is your time worth?. Selling second-hand commercial gym equipment piece by piece is both time consuming and hard work. On paper, it might look like you’ll make more for the high-value items, but you’ll likely be left with a lot of undesirable equipment which you’ll not know what to do with.

4. Don’t end up getting sued in a costly legal battle. It’s a big risk letting consumers and multiple uninsured people take heavy commercial equipment from your club. If someone gets hurt, even at home, they’ll hold you legally liable for any damages. Traders on WBGE must be fully insured so you don’t have to even think about it.

5. Don’t sell off your best pieces of kit and be left with the less attractive items gathering dust or going to the dump. In most cases, it will cost you more to have your unsold items removed and taken away than the real value of the equipment.

6. Get paid before your gym equipment even leaves the building. Guaranteed payment before extraction is worth its weight in gold. Go with a company that gets you the cash right now, when you need it. No messing around chasing or losing money.

7. Read reviews before you deal with anyone.

8. Be honest about the state of what you’re selling to avoid delays and confrontation later. The more tests you do and the more photos you take, the more confident you can feel about getting the right money.

9. Get it done fast. You don’t want to run out of time trying to sell items or waiting for people to turn up and collect. In a worst-case scenario, you could end up having your items repossessed by the landowner if your tenancy is up.

Jo Weelen, WBGE UK/EU sales manager, said: “Over the last seven years, our platform has collated accurate residual values of over 2,500 commercial gym equipment assets. In turn, we can offer speedy valuations of gym operators' assets.

“Alternatively, register on our platform and upload your equipment via our easy three-step process. Within three days, you’ve hit our 60+ traders in one swoop and secured the best buyback price under no obligation.”

Contact us for more information at [email protected].
25 Jan 2022
Tackle 2022 with positivity and bring your gym to life!
Social distancing, and all that encompasses the new normal, appears to be here to stay … for a while at least.

Luckily consumer demand remains high and will return post-pandemic. According to a study by RunRepeat there’s been an 88 per cent average increase in exercise for people who normally exercise once to twice a week.

But, due to social distancing, gyms across the world now have less space for equipment or members. With this in mind, they definitely can’t afford to be hoarding unused equipment that is depreciating in value all the time.

Sadly many operators are still feeling the repercussions of the pandemic in their workplace and barely have time to manage their gym, never mind selling equipment.

The pandemic saw them launch into survival mode – understandably – but things have changed, and it’s now time for a new approach. Luckily for us, we live in a digital age.

Global gym equipment asset management and procurement ecosystem Orbit4 uses advanced digital software to ensure gyms are aware of exactly how much their assets are worth and when is best to sell.

Paul McCormick, of WBGE Europe, said: “Cost-efficiency remains of paramount importance in managing your business, especially in these uncertain times. Digital solutions feature heavily in the top industry trends for 2022 for obvious reasons – they’re undoubtedly more profitable.

“With high numbers of absenteeism, due to enforced isolation periods, there’s also huge pressure on clubs and other staff. This can ultimately reflect badly on a business if there aren’t people on the floor.

“Using a digital gym equipment management system like Orbit4 to handle buying, selling and servicing gym equipment frees up staff to handle urgent day-to-day issues.

“WeBuyGymEquipment, FitnessCompared and WeServiceGymEquipment are all part of the Orbit4 digital ecosystem that both frees up your time and increases gym efficacy, efficiency and profitability.”

Despite all the horrors brought about by a global pandemic, there are some positive repercussions.

Remote working brought about the realisation that some of the less than obvious issues contained within the way we conduct business processes must change. Some of these challenges – usually the seemingly small and insignificant ones – have come to the surface and must now be solved.

Luckily, business owners are resilient and will do what they must to continue trading.
If you’re ready for change but don’t know where to begin, get in touch, we can give you great advice on which platforms to use and digitally transform your business for free. Contact [email protected] for more information.
21 Dec 2021
Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 and digital technology mogul Daniel Jones.

Running fitness facilities at the busiest time of the year is a juggling act for operations, sales and retention.

It’s easy to lose customers when you take your eye off the ball. But what keeps customers coming back? Staff who care and take time to interact with them.

Give your team the time to do this by ensuring your facility is running smoothly. Members don’t care how you make it all happen, as long as it’s done.

Jones said: “Small operational factors like managing fitness assets can take the focus away from members at critical times. Easy digital solutions like Orbit4 can help streamline and automate asset management and procurement so owners, managers and fitness staff can fully focus on giving members the best possible experience.”

But, what is Orbit4 and how can it help you?
Gym equipment and technology is at the heart of Orbit4. It takes care of each stage of the asset journey; procurement, finance, servicing and disposal. Put all these elements into one platform, add smart automation, amazing partners and you have Orbit4!

Data collected in Orbit4 allows gym operators to make informed purchasing decisions so that the right choice and quantity of equipment can be selected to avoid overcrowding and queues for equipment.

Avoid those high drop-out rates for new members – who probably won’t ever be regular gym users – by helping them find an activity that they do enjoy. Try to understand what’s prevented them from regular exercise in the past.

Digital workouts are so popular now, they should definitely be part of your product offering range so customers can work out anywhere, not just at the gym.

Customers also want to do their own workouts in your gym. Facilitate and encourage it by providing space and exciting, freely available equipment like mats, kettlebells, med balls, ropes and great Wi-Fi connectivity.

If you own or manage a gym and aren’t using Orbit4 by now, we’re confident you’ll want to before long because the great thing about our model is that you can have as much or as little control of operations as you like. Our teams are happy to talk through all of it at any time.

Jones adds: “Since Covid, gym operators have been ultra-innovative and adapted to the new digital fitness environment. Consumers have more choice due to new digital offerings that encourage healthy lifestyles inside and outside of the gym space.

“At Orbit4, we’re proud to offer something highly beneficial to gym operators to enhance efficient procurement and asset management practices so that fiscal savings can be achieved and more time allocated to supporting the end customer.”
30 Sep 2021
Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”

This year the fitness industry is booming after being penetrated by some majorly disruptive technologies.

When artificial intelligence (AI) based features are integrated into personalised fitness applications, businesses or clubs may attract more customers and boost revenue.

AI has a huge potential for the fitness industry with the rise of:

• AI-powered wristbands and gadgets.
• AI-driven diet and nutrition apps.
• Intelligence footwear powered by artificial intelligence.
• Smart assistants for gyms and other health clubs.
• AI-powered yoga suits to monitor movement and set accurate posture.

So, unclench your fist – they mean no harm. Better still, get your head around it and you’ll be saving some serious money.

More people than ever before are using smart gyms to keep their bodies healthy in order to avoid or recover from illness.

The fitness industry has responded to this huge rise in demand by transforming traditional gyms into smart gyms with AI models.

Traditional gyms don’t need as much money spent on maintenance costs in a year as smart gyms which require frequent maintenance to keep up the IoT devices with artificial intelligence efficiently and effectively.

Jones has created an ecosystem of online platforms to help transform the way gym operators purchase, finance, maintain and dispose of gym equipment.

“This year we’ve seen a huge demand for Orbit4 in the gym space. Loyalty is an expensive business these days and is best saved for your personal life. If you want to streamline processes, save a bit of money and have more time creating a better member experience, commercial comparison sites are vital.

“Orbit4 is made up of comparison and auction sites where businesses fight for your hard-earned business,” he says, “for example, at WeServiceGymEquipment, our national collection of service and maintenance providers bid for your contract and you choose whichever service ticks your boxes.

“We’ve done the hard work for gym operators by creating a bespoke platform that enables instant access to the wider market, so service contracts can be competitively bid upon.”

Fully transparent, the gym operator reviews the options via company, track record, price and references. Then they can choose the successful company and the partnership before the annual contract begins.

We ServiceGymEquipment is an excellent example of how gyms can save hours trawling the internet for service provision.

Thousands of gym operators are switching to Orbit4’s gym equipment management ecosystem to increase profits from buying equipment to finance and even disposal through our popular WeBuyGymEquipment bidding portal.

Each of its websites is free to join. Even better, when you use its fitness equipment comparison website FitnessCompared you also get free expert advice from Orbit4’s team of gym designers.

There are no catches - it’s just a smarter way of doing things.
03 Sep 2021
Will your business last without digital transformation?
“At least 40 per cent of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies,” John Chambers, Cisco

During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home. As a result, a wide range of software and cloud architecture is now in place to support this – but now is the time to create a harmonious relationship with digital technology.

At Orbit4 we understand that digital transformation may sound overwhelming and complicated but in reality it’s just simplifying a job you already do.

What is Orbit4?

We’re the first digital ecosystem that manages the entire commercial fitness product cycle. We guarantee the best value via our aggregated partners that supply, service and buyback fitness equipment.

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

How does digital transformation help business?

Digital technology saves businesses time and money. FitnessCompared is the first and only comparison website for buying commercially in the UK.

You choose the equipment you want, which suppliers to compare, review quotes and negotiate directly with preferred suppliers before confirming your order – all from the comfort of your gym or office.

At WeBuyGymEquipment digital transformation is the implementation of an automated bidding process. Sellers upload their gym equipment to our app and wait for traders to bid. They will then be emailed the highest bid, which they can accept or refuse.

At WeServiceGymEquipment you just upload your equipment, choose your preferred annual contract and let our pre-qualified Service Providers bid for your business. You immediately access the wider market and can have it all sorted in less than a day! With just a few clicks required, it’s not hard to see why it’s quickly becoming the new way to find your perfect partner to service and repair your gym equipment.

Furthermore, by integrating technology into their strategy, businesses can learn more about consumer behaviour.

At FitnessFinance, our in-house finance company, the data we’ve generated over the past five years puts us in an extremely privileged position because when it comes to finance, it’s essential to be able to predict the residual value of assets during and towards the end of the assets life.

Residual value data held in our sister-brand WeBuyGymEquipment enables us to pinpoint the future residual value of the asset at the point of purchase. In turn, we can accurately offer the correct financial terms and end of term conditions.

At Orbit 4 we have a holistic approach to technology. It’s hugely rewarding to help businesses embrace their own digital transformation, and then watch them flourish and thrive.
18 Jul 2021
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.

Gym operators have described Orbit4 as ‘this year’s gift to the fitness industry’ and if you don’t know why, then it’s worth reading on…

So what is Orbit4?

Orbit4 is the umbrella brand for: FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

Daniel Jones, CEO, says: “Put simply - imagine a venn diagram with gym equipment at the heart of it and nearly everything to do with gym equipment surrounding it and you’re almost there.

“Now consider each stage of the asset journey; procurement, finance, servicing and disposal. Consolidate these elements into one platform, sprinkle with smart automation plus amazing aggregated partners and you have Orbit4.

“With average savings of £25,000 (€29,200, US$34,600) over the lifespan of the equipment – you can see why it’s so popular. If you own a gym and aren’t using it, we’re confident you soon will be.”

How does it make life easier?

Orbit4 fully automates the entire commercial fitness equipment journey for you.

Once assets are uploaded into the system, the platform auto-populates each quadrant within the dashboard with real-time quotations from suppliers and service providers. Saving thousands of hours of early-stage procurement every year.

In addition, the WeBuyGymEquipment quadrant within the dashboard provides an accurate residual value of the gyms existing asset at any time during the asset cycle. This allows gym operators to make informed decisions about when to upgrade their products and recognise the sweet spot of decision making.

Is there a cost to Orbit4 for the gym operator?

There are two options for Orbit4 – free and Premium.

The free version provides percentage savings that the platform could make if utilised. In addition, many gyms have decided to use the free version to help manage their asset, i.e. having a place to record the asset rather than the alternative, a paper record or excel spreadsheet.

The premium dashboard gives you immediate access to the live quotations for service contracts and new equipment, finance options and the residual value.

The fitness industry is playing catch up with other global industries and Orbit4 delivers efficiencies throughout the process for all related parties whilst driving good value economically, environmentally and ethically.
Orbit4: featured in HCM and Fit Tech magazines
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
Orbit4
Tel: 07557365669
Address: 7 School Lane, Hartford, Cheshire, CW81NP, UK
Daniel Jones CEO
Orbit4 video gallery:
Key personnel
Daniel Jones - CEO
Tracy McCurtin - EMEA Sales Manager
Paul Mc Cormick - Southern Europe & Africa Sales Manager
Jo Weelen - UK Sales Manager
Kate Fearon - FitnessCompared Consultant
Mike Caruso - WeBuyGymEquipment USA President
Key customers
Everlast Gyms
Holmes Place
JD Gyms
247 Fitness
Anytime Fitness
Fitness First
Kew Green Hotels
Almarose Hotels
Freedom Leisure
EasyGym
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