JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Perfect Gym Solutions S.A.

Perfect Gym all-in-one platform
Class booking and capacity management
What we can do for you
After founding in 2009, the Perfect Gym owners identified a niche demand within the fitness industry market. The fitness industry needed gym management software that would automate the process.

In the past 12 years, Perfect Gym has become a multinational company and currently provides fitness software solutions to customers in 55+ countries, servicing more than 1,100 clubs.

They are responsible for cultivating the newest digital fitness trends and advances into actionable tools for our customers. As more facilities head towards digital transformation, Perfect Gym envisions their all-in-one platform as a digital ecosystem that provides a unique experience.

Key products and services
Perfect Gym is more than just software, it is an all-encompassing solution that elevates fitness clubs around the world. With years of market experience, Perfect Gym perfectly understands customer needs:

• Club management - easily accessible member, club and employee data helping make informed decisions on how to accelerate both business and client success.

• Access control - the ability to give or restrict access to specific zones with door readers based on access rules set to individual member contracts or product package.

• Marketing and automation - allows customers to stay connected with their members through personalised communications.

• Mobile app and member profile - provides all of the features needed to effortlessly interact with members, from class bookings, payments to club games and more.

• Billing and Payments - innovative payment solutions for quick and secure transactions through a multitude of local payment providers.

• CRM - maximise clubs acquisition potential with lead generation tools and convert your potential leads into paying customers.

• BI & Analytics - intelligence-driven processes provide faster data analysis generating actionable information to support clubs business strategy.

• App integration - to elevate member experience, Perfect Gym partnered with 3rd party apps like Virtuagym, Strava, Garmin and Polar, in additional to providing an open API for further integration.

Perfect Gym is committed to helping clubs reopen safely. Some of the new features added include contactless entry, automated capacity controls and online class streaming. With Perfect Gym, fitness facilities are transforming from a facility of choice to brand of choice. Fitness facility owners have full control over their facility, which they can tailor to their unique needs.

Perfect Gym is an all-encompassing solution, offering lifetime member support. Support ranges from initial implementation support, 1-on-1 guided training sessions helping optimise software to the customer needs through to data migration guaranteeing a seamless transition.
case study: Club Towers
As a high-end health and racquet club, Club Towers recognises the importance of providing a full club experience. They have created a community where friends and family can actively spend time together.

Club Towers offers a unique experience, combining fitness facilities with a spa and nutrition. At the broadest level, their offering is:
– Tennis – Club lounge – Classes – Juniors & creche – Swimming – Health & wellbeing – Squash & racketball – Nutrition – Spa

Club Towers understands the club's operating software is a key part of the whole member experience. These are just as important as the facilities themselves. As the club's membership grew, their needs outgrew their previous provider. So, they began searching for new software that would meet their unique needs, including the need for unified studio management and personalised customer communications software. Read on to find out how PerfectGym Solutions met those unique needs.

Adapting to the pandemic
Club Towers has three studios on one site. It was important for them to have one interface that would unify all three studios. This interface would provide a consistent customer experience. It would consist of a user portal integrated with online class reservations and personalised communications.

During the pandemic, to allow for social distancing within classes, Club Towers decided to restrict member class attendance. Limiting each member to three classes per week across three studios ensured fair access to classes for all members. So, Club Towers needed a system that would track and limit member class attendance. A system that would notify the user of exceeding the allowed class attendance limit and stop them from booking further classes that week.

Their previous provider was only able to track user attendance for individual studios. There was no system integration. This resulted in the manual policing of class attendance and cross-referencing member signup. Not only did this duplicate work but it also failed to deliver the premium customer experience that Club Towers aims to deliver to its members'

PerfectGym united all three studios under one database. This allows it to track individual member class attendance across all three studios. This makes it easy to ensure each member has the opportunity to attend classes. Through the user portal, users can keep track of how many classes they have already attended in a given week. If the member reaches the limit, they receive a personalised notification. This strengthens communication between the club and its customers by providing consistent information and setting expectations.

Personalisation is key
When running a high-end health and racquet club, personalisation is key at every step. Part of the high-end experience is receiving tailored communications. It was important to Club Towers to be able to notify individual members about upcoming competitions. Their old system was only able to send one message to all recipients. As a result, only generic messages were sent.

Through the online member portal, client segmentation is made easy. This allows Club Towers to customise all customer communications. PerfectGym sends newsletters, personalised announcements and push notifications. Frequency is also customisable, ensuring users don't get spammed with notifications. With the member portal, Club Towers can do all of this and more. Class reminders are also automatically generated.

The benefit of using PerfectGym is twofold. The automation ensures all communications are relevant and valuable to the members who receive them. Personalised treatment contributes to members feeling more appreciated, adding to the high-end experience.

Customisable memberships are a must
Club Towers offers a variety of membership packages that are centred around families or "groups". All members of a family or group are linked together. This means a parent or guardian can book classes or coaching courses for their children. These groups must have complete flexibility so that members of the group can be on different individual packages. At the same time, the group must be linked in terms of payments.

Standard, racquets or premium packages are some of the membership options offered by Club Towers. For a family of four, parents may want to have access to standard facilities. Children, on the other hand, can have additional access to tennis or squash. So customisation is a must. The ability to add upgrades is vital.

When seeking a new software provider, Club Towers encountered problems identifying a system with the flexibility to meet its requirements. PerfectGym demonstrated that its software would solve these issues. This enabled Club Towers to customize its membership relationships to provide the desired outcome.

"PerfectGym is generally a more modern system with more capabilities."
- Matthew Towers, Club Towers

Retention
"We take retention very seriously and have successfully adopted tough retention targets."
- Matthew Towers, Club Towers

Club Towers understand that customer satisfaction is linked with customer retention. So, keeping customers happy and feeling appreciated is vital especially during COVID-19 times. Thus, having one unified solution; the member portal, mobile app and operating system is a must. Turning to PerfectGym Solutions offers new capabilities to Club Towers. Unified communication across all platforms makes maintaining personalised communication effortless.

Gaining accurate metrics and data is vital to successful club management. With PerfectGym software, Club Towers is able to run over 120 different reports. The reports generated give valuable customer data based on user behaviour and preferences. This helps Club Towers identify at-risk members more easily. They are able to change their retention policies from reactive to proactive.

Club Towers sets itself apart from other fitness facilities by offering the full club experience with exceptional customer service. Going beyond a regular fitness facility means that it has unique needs. These are needs that PerfectGym has been able to meet. Member management is now unified under one system, tracking customer engagement and communications while making customisable memberships easy.

Since its implementation, PerfectGym is at the heart of the Club Towers' system and user portal. PerfectGym software allows Club Towers to tailor its interface to improve its full club experience. PerfectGym software is a unified solution.
case study: City of Cockburn
Cockburn Aquatic & Recreation Centre (ARC) attracts over 1.4 million visitations per annum through the inhouse management of health and fitness services, aquatic facilities, indoor stadium and common areas.

The Centre provides the following services:
• Health Club (950 square meters)
• Group Fitness & Wellness classes (120+ classes per week)
• Comprehensive Aquatic Facilities (50m outdoor pool, 25m indoor pool, leisure pool, learn to swim pool, spa, sauna & steam room, hot and cold recovery pools, waterslides)
• Toddler’s pool and Children’s water play area
• Learn to Swim classes (3,100+ participants)
• Social Sports (320+ teams per week)
• Crèche and Children’s Programming

Implementation Success
• Migrated from Links Modular Solutions
• Extracted and migrated every member record, swim course, accounting ledger, finance and photo/card/ payment data in 6 hours
• Launched all functionality in a 4 hour period

City of Cockburn Objectives
ARC sought an industry-leading partner, with a commitment to continuous improvement and a customer-focused solution to ensure positive customer experience at the Centre and online. PerfectGym were engaged to deliver on all the ARC’s Leisure Management Software requirements enabling the operators to achieve a number of operational goals including reduction of software solutions being utilised through integration and implementation of more efficient and effective marketing and communication strategies with members and prospects.
Perfect Gym Solutions S.A. video gallery:
Plans for the next 12 months
Perfect Gym is continuously working on improving their gym management software in a way that is keeping up with the growing digital transformation. They plan to be the first choice of software used by every fitness facility in the world.

They’re working towards creating a frictionless fitness experience. Through automation and digitalisation, every gym member will be able to purely focus on their fitness journey, elevating the overall experience. Our goal is to help our customers make the transition from a facility of choice to brand of choice by providing a whole life experience for their members.
Key personnel
Sebastian Szalachowski, CEO and Co-Founder
Blazej Rychlik, COO
Peter Croft, Chief Strategy Officer
Nathan Dennis, Global Director of Customer Experience
Key customers
Perfect Gym Solutions cater to a variety of fitness facilities. Their platform is able to meet the needs of health and racquet clubs like Club Towers and The Laboratory Spa & Health Club and leisure centres like 1610. They also service leisure facilities in the Australian cities of Cockburn and Yarra.
Testimonial
"We initially deployed with the point-of-sale system and the powerful back-office app, Perfect Gym Manager. Now we're in the process of implementing the Perfect Gym Go Mobile App, Client Portal and in-club Kiosk module. The Perfect Gym Software and the knowledge of the Perfect Gym team with the support they offer, it’s absolutely first class!"
– David Prosser, Head of Gold's Gym UAE
Perfect Gym Solutions S.A.: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Interview: Fahad Alhagbani
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
Perfect Gym Solutions S.A.
Tel: (+44) 203 699 99 98
Address: Klimczaka 1, Royal Wilanów, Segment E, 4th floor, Warsaw, 02-797, Poland
Peter Croft, Chief Strategy Officer
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Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
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Flooring
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Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Perfect Gym Solutions S.A.

Perfect Gym all-in-one platform
Class booking and capacity management
What we can do for you
After founding in 2009, the Perfect Gym owners identified a niche demand within the fitness industry market. The fitness industry needed gym management software that would automate the process.

In the past 12 years, Perfect Gym has become a multinational company and currently provides fitness software solutions to customers in 55+ countries, servicing more than 1,100 clubs.

They are responsible for cultivating the newest digital fitness trends and advances into actionable tools for our customers. As more facilities head towards digital transformation, Perfect Gym envisions their all-in-one platform as a digital ecosystem that provides a unique experience.

Key products and services
Perfect Gym is more than just software, it is an all-encompassing solution that elevates fitness clubs around the world. With years of market experience, Perfect Gym perfectly understands customer needs:

• Club management - easily accessible member, club and employee data helping make informed decisions on how to accelerate both business and client success.

• Access control - the ability to give or restrict access to specific zones with door readers based on access rules set to individual member contracts or product package.

• Marketing and automation - allows customers to stay connected with their members through personalised communications.

• Mobile app and member profile - provides all of the features needed to effortlessly interact with members, from class bookings, payments to club games and more.

• Billing and Payments - innovative payment solutions for quick and secure transactions through a multitude of local payment providers.

• CRM - maximise clubs acquisition potential with lead generation tools and convert your potential leads into paying customers.

• BI & Analytics - intelligence-driven processes provide faster data analysis generating actionable information to support clubs business strategy.

• App integration - to elevate member experience, Perfect Gym partnered with 3rd party apps like Virtuagym, Strava, Garmin and Polar, in additional to providing an open API for further integration.

Perfect Gym is committed to helping clubs reopen safely. Some of the new features added include contactless entry, automated capacity controls and online class streaming. With Perfect Gym, fitness facilities are transforming from a facility of choice to brand of choice. Fitness facility owners have full control over their facility, which they can tailor to their unique needs.

Perfect Gym is an all-encompassing solution, offering lifetime member support. Support ranges from initial implementation support, 1-on-1 guided training sessions helping optimise software to the customer needs through to data migration guaranteeing a seamless transition.
case study: Club Towers
As a high-end health and racquet club, Club Towers recognises the importance of providing a full club experience. They have created a community where friends and family can actively spend time together.

Club Towers offers a unique experience, combining fitness facilities with a spa and nutrition. At the broadest level, their offering is:
– Tennis – Club lounge – Classes – Juniors & creche – Swimming – Health & wellbeing – Squash & racketball – Nutrition – Spa

Club Towers understands the club's operating software is a key part of the whole member experience. These are just as important as the facilities themselves. As the club's membership grew, their needs outgrew their previous provider. So, they began searching for new software that would meet their unique needs, including the need for unified studio management and personalised customer communications software. Read on to find out how PerfectGym Solutions met those unique needs.

Adapting to the pandemic
Club Towers has three studios on one site. It was important for them to have one interface that would unify all three studios. This interface would provide a consistent customer experience. It would consist of a user portal integrated with online class reservations and personalised communications.

During the pandemic, to allow for social distancing within classes, Club Towers decided to restrict member class attendance. Limiting each member to three classes per week across three studios ensured fair access to classes for all members. So, Club Towers needed a system that would track and limit member class attendance. A system that would notify the user of exceeding the allowed class attendance limit and stop them from booking further classes that week.

Their previous provider was only able to track user attendance for individual studios. There was no system integration. This resulted in the manual policing of class attendance and cross-referencing member signup. Not only did this duplicate work but it also failed to deliver the premium customer experience that Club Towers aims to deliver to its members'

PerfectGym united all three studios under one database. This allows it to track individual member class attendance across all three studios. This makes it easy to ensure each member has the opportunity to attend classes. Through the user portal, users can keep track of how many classes they have already attended in a given week. If the member reaches the limit, they receive a personalised notification. This strengthens communication between the club and its customers by providing consistent information and setting expectations.

Personalisation is key
When running a high-end health and racquet club, personalisation is key at every step. Part of the high-end experience is receiving tailored communications. It was important to Club Towers to be able to notify individual members about upcoming competitions. Their old system was only able to send one message to all recipients. As a result, only generic messages were sent.

Through the online member portal, client segmentation is made easy. This allows Club Towers to customise all customer communications. PerfectGym sends newsletters, personalised announcements and push notifications. Frequency is also customisable, ensuring users don't get spammed with notifications. With the member portal, Club Towers can do all of this and more. Class reminders are also automatically generated.

The benefit of using PerfectGym is twofold. The automation ensures all communications are relevant and valuable to the members who receive them. Personalised treatment contributes to members feeling more appreciated, adding to the high-end experience.

Customisable memberships are a must
Club Towers offers a variety of membership packages that are centred around families or "groups". All members of a family or group are linked together. This means a parent or guardian can book classes or coaching courses for their children. These groups must have complete flexibility so that members of the group can be on different individual packages. At the same time, the group must be linked in terms of payments.

Standard, racquets or premium packages are some of the membership options offered by Club Towers. For a family of four, parents may want to have access to standard facilities. Children, on the other hand, can have additional access to tennis or squash. So customisation is a must. The ability to add upgrades is vital.

When seeking a new software provider, Club Towers encountered problems identifying a system with the flexibility to meet its requirements. PerfectGym demonstrated that its software would solve these issues. This enabled Club Towers to customize its membership relationships to provide the desired outcome.

"PerfectGym is generally a more modern system with more capabilities."
- Matthew Towers, Club Towers

Retention
"We take retention very seriously and have successfully adopted tough retention targets."
- Matthew Towers, Club Towers

Club Towers understand that customer satisfaction is linked with customer retention. So, keeping customers happy and feeling appreciated is vital especially during COVID-19 times. Thus, having one unified solution; the member portal, mobile app and operating system is a must. Turning to PerfectGym Solutions offers new capabilities to Club Towers. Unified communication across all platforms makes maintaining personalised communication effortless.

Gaining accurate metrics and data is vital to successful club management. With PerfectGym software, Club Towers is able to run over 120 different reports. The reports generated give valuable customer data based on user behaviour and preferences. This helps Club Towers identify at-risk members more easily. They are able to change their retention policies from reactive to proactive.

Club Towers sets itself apart from other fitness facilities by offering the full club experience with exceptional customer service. Going beyond a regular fitness facility means that it has unique needs. These are needs that PerfectGym has been able to meet. Member management is now unified under one system, tracking customer engagement and communications while making customisable memberships easy.

Since its implementation, PerfectGym is at the heart of the Club Towers' system and user portal. PerfectGym software allows Club Towers to tailor its interface to improve its full club experience. PerfectGym software is a unified solution.
case study: City of Cockburn
Cockburn Aquatic & Recreation Centre (ARC) attracts over 1.4 million visitations per annum through the inhouse management of health and fitness services, aquatic facilities, indoor stadium and common areas.

The Centre provides the following services:
• Health Club (950 square meters)
• Group Fitness & Wellness classes (120+ classes per week)
• Comprehensive Aquatic Facilities (50m outdoor pool, 25m indoor pool, leisure pool, learn to swim pool, spa, sauna & steam room, hot and cold recovery pools, waterslides)
• Toddler’s pool and Children’s water play area
• Learn to Swim classes (3,100+ participants)
• Social Sports (320+ teams per week)
• Crèche and Children’s Programming

Implementation Success
• Migrated from Links Modular Solutions
• Extracted and migrated every member record, swim course, accounting ledger, finance and photo/card/ payment data in 6 hours
• Launched all functionality in a 4 hour period

City of Cockburn Objectives
ARC sought an industry-leading partner, with a commitment to continuous improvement and a customer-focused solution to ensure positive customer experience at the Centre and online. PerfectGym were engaged to deliver on all the ARC’s Leisure Management Software requirements enabling the operators to achieve a number of operational goals including reduction of software solutions being utilised through integration and implementation of more efficient and effective marketing and communication strategies with members and prospects.
Perfect Gym Solutions S.A. video gallery:
Plans for the next 12 months
Perfect Gym is continuously working on improving their gym management software in a way that is keeping up with the growing digital transformation. They plan to be the first choice of software used by every fitness facility in the world.

They’re working towards creating a frictionless fitness experience. Through automation and digitalisation, every gym member will be able to purely focus on their fitness journey, elevating the overall experience. Our goal is to help our customers make the transition from a facility of choice to brand of choice by providing a whole life experience for their members.
Key personnel
Sebastian Szalachowski, CEO and Co-Founder
Blazej Rychlik, COO
Peter Croft, Chief Strategy Officer
Nathan Dennis, Global Director of Customer Experience
Key customers
Perfect Gym Solutions cater to a variety of fitness facilities. Their platform is able to meet the needs of health and racquet clubs like Club Towers and The Laboratory Spa & Health Club and leisure centres like 1610. They also service leisure facilities in the Australian cities of Cockburn and Yarra.
Testimonial
"We initially deployed with the point-of-sale system and the powerful back-office app, Perfect Gym Manager. Now we're in the process of implementing the Perfect Gym Go Mobile App, Client Portal and in-club Kiosk module. The Perfect Gym Software and the knowledge of the Perfect Gym team with the support they offer, it’s absolutely first class!"
– David Prosser, Head of Gold's Gym UAE
Perfect Gym Solutions S.A.: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Interview: Fahad Alhagbani
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
Perfect Gym Solutions S.A.
Tel: (+44) 203 699 99 98
Address: Klimczaka 1, Royal Wilanów, Segment E, 4th floor, Warsaw, 02-797, Poland
Peter Croft, Chief Strategy Officer
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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