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FITNESS, HEALTH, WELLNESS

press release: Perfect Gym Solutions S.A.

PerfectGym joins Sport Alliance

16 May 2024
L-R: Daniel Hanelt (CEO Sport Alliance), Konstantin Wolkowa (COO Sport Alliance), Kjeld Peters (CTO Sport Alliance), Philipp Rusch (CFO Sport Alliance) / Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.

With the acquisition of PerfectGym, Sport Alliance strengthens its team and international capabilities and further enhances its ability to bring digital innovation to fitness and leisure facilities globally.

Together, the new entity represents the premier software provider for top fitness chains including servicing 14 out of Europe’s top 30 chains. It is also the market leader among leisure centers in Australia and services customers in over 130 international chains in more than 55 countries, spearheading the digital transformation of over 10,000 sports facilities globally.

“We welcome PerfectGym into the Sport Alliance group. This is a significant milestone in supporting the fitness industry worldwide on its path towards further digitization. Sebastian and his team bring valuable international expertise and incredible motivation to the group; we are very much looking forward to the journey ahead,” says Daniel Hanelt, CEO of Sport Alliance.

“PerfectGym has always been committed to shaping the fitness industry and providing leading solutions to enterprise customers and complex sports facilities. In Sport Alliance we have found a partner for growth who shares our mission, and we are eager to continue to expand together,” says Sebastian Szałachowski, CEO of PerfectGym.

The acquisition was supported and backed by PSG Equity, which has been an investor in Sport Alliance since 2021.

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Perfect Gym Solutions S.A.
Tel: (+44) 203 699 99 98
Address: Klimczaka 1, Royal Wilanów, Segment E, 4th floor, Warsaw, 02-797, Poland
Peter Croft, chief strategy officer
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press release: Perfect Gym Solutions S.A.

PerfectGym joins Sport Alliance

16 May 2024
L-R: Daniel Hanelt (CEO Sport Alliance), Konstantin Wolkowa (COO Sport Alliance), Kjeld Peters (CTO Sport Alliance), Philipp Rusch (CFO Sport Alliance) / Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.

With the acquisition of PerfectGym, Sport Alliance strengthens its team and international capabilities and further enhances its ability to bring digital innovation to fitness and leisure facilities globally.

Together, the new entity represents the premier software provider for top fitness chains including servicing 14 out of Europe’s top 30 chains. It is also the market leader among leisure centers in Australia and services customers in over 130 international chains in more than 55 countries, spearheading the digital transformation of over 10,000 sports facilities globally.

“We welcome PerfectGym into the Sport Alliance group. This is a significant milestone in supporting the fitness industry worldwide on its path towards further digitization. Sebastian and his team bring valuable international expertise and incredible motivation to the group; we are very much looking forward to the journey ahead,” says Daniel Hanelt, CEO of Sport Alliance.

“PerfectGym has always been committed to shaping the fitness industry and providing leading solutions to enterprise customers and complex sports facilities. In Sport Alliance we have found a partner for growth who shares our mission, and we are eager to continue to expand together,” says Sebastian Szałachowski, CEO of PerfectGym.

The acquisition was supported and backed by PSG Equity, which has been an investor in Sport Alliance since 2021.

More press releases and updates from Perfect Gym Solutions S.A.:
As one of the most technologically advanced fitness companies in the world, GymNation revolutionises the fitness landscape in the UAE with a strong emphasis on digital experiences and technological advancements.
Perfect Gym Solutions, a leading provider of gym management software, announced an agreement to become the official software provider for fitness clubs owned by Medicover.
Perfect Gym Solutions S.A.: featured in HCM and Fit Tech magazines
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
Staying in touch with lapsed members can reboot engagement and increase participation, but GDPR can make this challenging and operators have been fined millions for breaches. Steph Eaves ask how software can help
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
Perfect Gym Solutions S.A.
Tel: (+44) 203 699 99 98
Address: Klimczaka 1, Royal Wilanów, Segment E, 4th floor, Warsaw, 02-797, Poland
Peter Croft, chief strategy officer
Perfect Gym Solutions S.A. video gallery:
Key personnel
Sebastian Szalachowski, CEO and co-founder
Blazej Rychlik, COO
Peter Croft, chief strategy officer
Nathan Dennis, global director of customer experience
Key customers
Perfect Gym serves 1,500+ clubs in 55+ countries.

Our clients include individual gyms, enterprise chains and public/private leisure operators such as:
• 1610
• Rubicon Leisure
• Club Towers
• YMCA St. Paul’s
• Underground Fitness
• The Laboratory Spa & Health Club
• NRG Gyms.
Plans for the next 12 months
At Perfect Gym, our mission is to empower health, fitness, leisure and wellness companies worldwide in promoting an active lifestyle. We are committed to continuous improvement and staying at the forefront of the evolving digital transformation within these industries by expanding our ecosystem of integrations and partnerships.

To better serve our customers and anticipate their future needs, we closely track industry trends, tech advancements and ongoing client feedback. A recent example of this proactive approach is the launch of our Pro App. We understand that fitness professionals are often on the move and need powerful tools to manage their work from anywhere. With this in mind, we designed a solution that provides them with constant access to data and management on the go. We will continue working on this innovation and improvements in the next year and beyond.
Testimonial
“One of our main strategies has been for a digital revolution of the business, and Perfect Gym has been key to this. Rubicon Leisure operates a variety of venues with many different aspects to each of them. Perfect Gym works with us to develop solutions that work for our business as opposed to a one-size-fits-all approach”

– George Doran, commercial manager, Rubicon Leisure
Testimonial
"Perfect Gym gave us the opportunity to introduce recurring membership payments in the Kazakhstan fitness market and launch our Invictus GO chain. We opened our first 3 clubs in 3 years. After partnering with Perfect Gym, we launched 20 clubs in just 4 years."

– Shynggys Taneke, co-founder, Invictus
Testimonial
“We've developed many integrations with PerfectGym, primarily leveraging AI and machine learning capabilities as well as managing automation in our cloud architecture. For instance, we use language models for hyper-personalisation, enabling more effective communication with our members.”

– Karl Foster, chief technology & innovation officer, GymNation
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