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Life Fitness UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Life Fitness

Contact  |  Updates
Hammer Strength HD performance trainers
ICG Connect System
Insignia series
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Key personnel
Fran van de Ven, VP International Sales Steve Newell, Managing Director – Distributor Business and Key Accounts EMEA
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
updates & press releases
22 Nov 2021
Feet on the ground, fitness in the clouds
While exercisers often seek new ways in which to get the most out of their workouts, operators want to do the same with their investments; introducing Life Fitness Connect, a free-to-download mobile app for Apple and Android devices designed to help members maximise their experience using Life Fitness and Cybex equipment.

Designed with the user at the forefront, Life Fitness Connect is easy to use and connects to equipment via NFC, Bluetooth or QR codes.

Users can see videos on correct technique, alternative exercises and workout options, plus the platform’s advanced workout tracking capabilities sync data with compatible wearables and heart rate monitors to track workouts in one place.

To get the most out of their workouts, premium subscribers can also choose from a range of Life Fitness On Demand studio-style classes and adaptive audio coaching classes.

Built with PEAR, the app’s premium adaptive audio coaching classes utilise heart rate-based training and users’ biometric data to adjust workout cues in real-time.

The extensive library of workouts and training plans ranges from high-intensity cardio training, some led by Nike Run coaches, to night-time yoga flow techniques, all taught by world-class trainers and yogis.

Users also have the option to add custom music playlists or select symbiotic music from the app during any workout.

Dan Wille, Life Fitness global vice president of marketing and product development, comments: “With Life Fitness Connect, we’re bringing the workout to the exerciser – whether in the gym or at home – with easy-to-use tracking features that sync with equipment and wearables, and a large library of on-demand and audio coaching classes to keep workouts fresh and exciting.”

Get Started with Life Fitness Connect
• Life Fitness Connect is available as a free-to-download app in the Apple App Store and Google Play stores.

• On-demand and adaptive audio coaching classes are available as a premium subscription service for £5.99 per month or £60.99 per year.

• New users can claim a free 14-day trial with access to premium on-demand classes by downloading and registering for the app.
05 Nov 2021
Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.

Consisting of the HD Tread, HD Air Bike and HD SPARC, each piece has been designed to provide the toughest of workouts on its own, or when combined with other Hammer Strength performance equipment.

The HD Tread is a self-powered treadmill with a curved design for fast acceleration. The user is in complete control of sprint mechanics and belt speed, eliminating equipment interference to ensure the focus is solely on the athlete.

The HD Air Bike is designed to quickly raise or maintain the exerciser’s heart rate. Its unique adjustable AirGuard redirects air in a preferred direction and the multi-grip handlebar ensures ergonomic hand placement.

Completing the series is the HD SPARC, the ultimate performance trainer for explosiveness and power. Its unique high-knee position engages the glutes and muscles to create a downward-driving force for maximum training efficiency. Like the Air Bike, the SPARC is an excellent option for injury recovery or prevention, with no impact on an athlete’s joints.

“At Hammer Strength, we’re known for redefining the performance experience for athletes, and the same knowledge and passion that’s applied to our traditional products has driven the design and capabilities of the HD Performance Trainers range,” said JP Stockton, Hammer Strength product director.

This new range brings elite-level performance training equipment to facilities around the world; from individual HIIT workouts to small group training settings. Clubs can gain an edge over the competition and engage new and existing members, whilst pushing them to a higher standard.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Life Fitness : featured in HCM and Fit Tech magazines
Indoor cycling: Get in gear
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, Barendrecht, 2992 LB, The Netherlands
Fran van de Ven, VP International Sales
Latest News
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At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
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HCM Magazine
Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Facilities
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Free gym access is offered to gyms in four areas and 11 leisure centres and our intentions are to expand throughout the UK
HCM magazine
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Gold company profile

Life Fitness

Contact  |  Updates
Hammer Strength HD performance trainers
ICG Connect System
Insignia series
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
updates & press releases
22 Nov 2021
Feet on the ground, fitness in the clouds
While exercisers often seek new ways in which to get the most out of their workouts, operators want to do the same with their investments; introducing Life Fitness Connect, a free-to-download mobile app for Apple and Android devices designed to help members maximise their experience using Life Fitness and Cybex equipment.

Designed with the user at the forefront, Life Fitness Connect is easy to use and connects to equipment via NFC, Bluetooth or QR codes.

Users can see videos on correct technique, alternative exercises and workout options, plus the platform’s advanced workout tracking capabilities sync data with compatible wearables and heart rate monitors to track workouts in one place.

To get the most out of their workouts, premium subscribers can also choose from a range of Life Fitness On Demand studio-style classes and adaptive audio coaching classes.

Built with PEAR, the app’s premium adaptive audio coaching classes utilise heart rate-based training and users’ biometric data to adjust workout cues in real-time.

The extensive library of workouts and training plans ranges from high-intensity cardio training, some led by Nike Run coaches, to night-time yoga flow techniques, all taught by world-class trainers and yogis.

Users also have the option to add custom music playlists or select symbiotic music from the app during any workout.

Dan Wille, Life Fitness global vice president of marketing and product development, comments: “With Life Fitness Connect, we’re bringing the workout to the exerciser – whether in the gym or at home – with easy-to-use tracking features that sync with equipment and wearables, and a large library of on-demand and audio coaching classes to keep workouts fresh and exciting.”

Get Started with Life Fitness Connect
• Life Fitness Connect is available as a free-to-download app in the Apple App Store and Google Play stores.

• On-demand and adaptive audio coaching classes are available as a premium subscription service for £5.99 per month or £60.99 per year.

• New users can claim a free 14-day trial with access to premium on-demand classes by downloading and registering for the app.
05 Nov 2021
Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.

Consisting of the HD Tread, HD Air Bike and HD SPARC, each piece has been designed to provide the toughest of workouts on its own, or when combined with other Hammer Strength performance equipment.

The HD Tread is a self-powered treadmill with a curved design for fast acceleration. The user is in complete control of sprint mechanics and belt speed, eliminating equipment interference to ensure the focus is solely on the athlete.

The HD Air Bike is designed to quickly raise or maintain the exerciser’s heart rate. Its unique adjustable AirGuard redirects air in a preferred direction and the multi-grip handlebar ensures ergonomic hand placement.

Completing the series is the HD SPARC, the ultimate performance trainer for explosiveness and power. Its unique high-knee position engages the glutes and muscles to create a downward-driving force for maximum training efficiency. Like the Air Bike, the SPARC is an excellent option for injury recovery or prevention, with no impact on an athlete’s joints.

“At Hammer Strength, we’re known for redefining the performance experience for athletes, and the same knowledge and passion that’s applied to our traditional products has driven the design and capabilities of the HD Performance Trainers range,” said JP Stockton, Hammer Strength product director.

This new range brings elite-level performance training equipment to facilities around the world; from individual HIIT workouts to small group training settings. Clubs can gain an edge over the competition and engage new and existing members, whilst pushing them to a higher standard.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Life Fitness : featured in HCM and Fit Tech magazines
Indoor cycling: Get in gear
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, Barendrecht, 2992 LB, The Netherlands
Fran van de Ven, VP International Sales
Key personnel
Fran van de Ven, VP International Sales Steve Newell, Managing Director – Distributor Business and Key Accounts EMEA
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
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