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Life Fitness UK
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FITNESS, HEALTH, WELLNESS
Gold company profile

Life Fitness

About us   |   Contact us
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
Find out more about Life Fitness here...
Life Fitness : News and press releases
25 Jan 2024
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
25 Jan 2024
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
25 Jan 2024
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
26 Jul 2023
Life Fitness has appointed Jim Pisani as its new chief executive officer.
17 Oct 2022
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Health Club Management 2023 issue 11
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Health Club Management 2023 issue 10
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
Health Club Management 2023 issue 9
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
Health Club Management 2023 issue 6
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
Health Club Management 2023 issue 5
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
About Life Fitness
Hammer Strength HD performance trainers / Life Fitness
ICG Connect System / Life Fitness
Insignia series / Life Fitness
About us
For 55 years, Life Fitness has worked in collaboration with our customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and brands illustrate our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes and personal transformations. With five decades of learning and growth behind us, we know that innovation is essential to not only excel but to drive disruption.

We’re not here to follow the fitness industry, we’re here to lead it.

Product range
Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training to help exercisers of all abilities to connect physically and emotionally with their fitness journeys. We have an unrivalled portfolio of high-performance products across Life Fitness, Hammer Strength and Indoor Cycle Group (ICG), tailoring customer solutions to target every segment of the fitness market.

As we innovate for the future of the fitness industry, our road map encompasses beautiful new cardio and strength products – alongside powerful digital content and comprehensive education – designed to meet the expectations of both the health club and the exerciser.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Key personnel
Frank van de Ven, Chief Commercial Officer
Steve Newell, Vice President & Managing Director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza, Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding. The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an excellent, committed partner with a high service level. They offer intelligent solutions and market insights around customer experience. This is becoming increasingly important, especially for younger target groups to feel heard. Life Fitness has been there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, Owners of True Health Club
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, Chief Commercial Officer
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HCM promotional features
Sponsored
On opening night, our attendees pushed their limits during a team- centred workout
HCM promotional features
Sponsored
Ridgeway has created a series of luxury spaces for the new Third Space in Wimbledon, designing, making and installing furniture in key areas of the club
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
I’ve set up a ‘health supergroup’ to look at how best to embed health-related programming across the sector
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
HCM People

Jamie Groves

MD, Denbighshire Leisure
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Featured supplier news
Featured supplier news: Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
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Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
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Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Gold company profile

Life Fitness

About us   |   Contact us
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
Find out more about Life Fitness here...
Life Fitness : News and press releases
25 Jan 2024
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
25 Jan 2024
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
25 Jan 2024
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
26 Jul 2023
Life Fitness has appointed Jim Pisani as its new chief executive officer.
17 Oct 2022
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Health Club Management 2023 issue 11
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Health Club Management 2023 issue 10
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
Health Club Management 2023 issue 9
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
Health Club Management 2023 issue 6
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
Health Club Management 2023 issue 5
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
About Life Fitness
Hammer Strength HD performance trainers / Life Fitness
ICG Connect System / Life Fitness
Insignia series / Life Fitness
About us
For 55 years, Life Fitness has worked in collaboration with our customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and brands illustrate our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes and personal transformations. With five decades of learning and growth behind us, we know that innovation is essential to not only excel but to drive disruption.

We’re not here to follow the fitness industry, we’re here to lead it.

Product range
Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training to help exercisers of all abilities to connect physically and emotionally with their fitness journeys. We have an unrivalled portfolio of high-performance products across Life Fitness, Hammer Strength and Indoor Cycle Group (ICG), tailoring customer solutions to target every segment of the fitness market.

As we innovate for the future of the fitness industry, our road map encompasses beautiful new cardio and strength products – alongside powerful digital content and comprehensive education – designed to meet the expectations of both the health club and the exerciser.
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, Chief Commercial Officer
Key personnel
Frank van de Ven, Chief Commercial Officer
Steve Newell, Vice President & Managing Director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza, Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding. The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an excellent, committed partner with a high service level. They offer intelligent solutions and market insights around customer experience. This is becoming increasingly important, especially for younger target groups to feel heard. Life Fitness has been there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, Owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
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