Precor UK
Precor UK
Life Fitness UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Life Fitness

Life Fitness On Demand
Axiom Series - new selectorised strength line
Heat Performance Row
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Key personnel
Craig Cocking, UK Country Manager
Chris Webb, UK Strategic Partnership Manager
Tom Lakeman, UK Sales Manager
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
Life Fitness : featured in HCM and Fit Tech magazines
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
Life Fitness
Tel: +44 (0) 1353 666017
Address: Queen Adelaide , Ely, Cambridgeshire , CB7 4UB, UK
Craig Cocking, UK Country Manager
Latest News
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Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
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People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
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A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
HCM Magazine
HCM People
I’d been working on OutFit for a year when COVID-19 arrived and the appetite for outdoor fitness exploded. I knew its time had arrived
HCM Magazine
Research
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
Interview
‘People are choosing bricks and mortar, and they’re coming back faster than we’ve ever seen.’ The CEO of Planet Fitness speaks to Kate Cracknell
HCM Magazine
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
We’ve never wanted to be the biggest, just the best
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Life Fitness

Life Fitness On Demand
Axiom Series - new selectorised strength line
Heat Performance Row
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
Life Fitness : featured in HCM and Fit Tech magazines
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
Life Fitness
Tel: +44 (0) 1353 666017
Address: Queen Adelaide , Ely, Cambridgeshire , CB7 4UB, UK
Craig Cocking, UK Country Manager
Key personnel
Craig Cocking, UK Country Manager
Chris Webb, UK Strategic Partnership Manager
Tom Lakeman, UK Sales Manager
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
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