press release: Life Fitness/Hammer Strength
Gold company profile | Life Fitness/Hammer Strength
PRESS RELEASE
EGYM and Life Fitness expand existing global partnership
25 Jan 2024
EGYM and Life Fitness are working on a new Smart Cardio integration project / Life Fitness
As part of this partnership expansion, EGYM and Life Fitness are working diligently on a new Smart Cardio integration project. This project, inspired by EGYM's Smart Cardio system, is designed to revolutionize cardio workouts for gym members and is expected to be launched in the first half of 2024.
The Smart Cardio integration merges EGYM's advanced fitness software with Life Fitness' state-of-the-art cardio equipment featuring the digitally immersive Discover SE4 console, creating a seamless and data-rich workout environment. Members will benefit from real-time workout data, performance tracking, and personalized exercise recommendations, all tailored to individual fitness goals.
Dedicated to redefining innovation and excellence within the fitness industry, this partnership reflects both companies' shared commitment to developing software and hardware technology for fitness facilities to achieve outstanding results.
"Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem," said Philipp Roesch-Schlanderer, CEO, EGYM. "Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless top cardio experience."
"Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs," said Dan Wille, Chief Product Officer, Life Fitness. "We're excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment."
More press releases and updates from Life Fitness/Hammer Strength:
Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio
series, purpose-built for select-service hotels and residential fitness spaces.
Health club operators across Europe are under pressure to do more with less - retain members
longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a
centre of excellence for product development and performance.
PRESS RELEASE: Hyatt Regency Chicago first hotel in the US to offer Life Fitness' Symbio cardio line
Life Fitness/Hammer Strength has been a long-time partner of choice for Hyatt Regency Chicago,
supporting its fitness facility for more than 15 years.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive
experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness/Hammer Strength: news from HCMmag.com and FitTechGlobal.com
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones
Innovation Center in
Illinois, which will be a centre of excellence for product development and
performance.
Life Fitness/Hammer Strength: featured in HCM and Fit Tech magazines
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Strength training: Access all areas
We talk to strength suppliers about making
the gym floor accessible and enjoyable for all
Innovation: Powering ahead
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
Sponsored: Life Fitness: Ultra premium cardio
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Life Fitness/Hammer Strength
Tel: +44 (0)1353 666017
Email: [email protected]
Address:
109A Lancaster Way Business Park,
Ely,
CB6 3NX,
United Kingdom
Craig Cocking, UK managing director / global digital experience director
Life Fitness/Hammer Strength video gallery:
Key personnel
Craig Cocking, UK managing director / global digital experience director
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Key customers
Our partners span across many different sectors including Hospitality, Multi-Unit Housing, Health Clubs, Independent Gyms, and Education. We also help individuals create premium home gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“For the past 5 years we have been working with Life Fitness, and the relationship and the trust we’ve built is second to none. For us, building a partnership and a collaboration is building a friendship. We don’t see having a supplier as a transaction but a long-lasting relationship for the future to come.”
– Robbie Leung, director of wellbeing, Pan Pacific London
– Robbie Leung, director of wellbeing, Pan Pacific London
Testimonial
“We wanted to work with a company that was going to take our needs and our goals really seriously, and we really felt like Life Fitness / Hammer Strength were the right people to do that.”
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
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