press release: Life Fitness/Hammer Strength
Life Fitness / Hammer Strength opens Nieto-Jones Innovation Center, honouring industry icons Augie Nieto and Gary Jones
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a centre of excellence for product development and performance. Based in Schaumburg, Illinois, this facility unites mechanical, electrical, software, quality assurance and reliability teams in a loop of concepting, prototyping and rigorous lab validation. The grand opening marks a significant milestone for the company, establishing a unified hub where biomechanics, engineering and design converge to create the next generation of fitness equipment.
The facility is named in honour of two titans who shaped the modern fitness industry: Life Fitness founder Augie Nieto, who transformed the company into a global enterprise, and Hammer Strength founder Gary Jones, whose pioneering work in biomechanics revolutionised strength training.
"This centre not only carries the names of Augie Nieto and Gary Jones; it carries their legacy. It exists because of the belief they shared — that innovation matters, and that we should always push the industry forward,” said Jim Pisani, CEO, Life Fitness / Hammer Strength. "As we look toward the future, our commitment to relentless innovation and cutting-edge product development remains our primary driver. We aren’t just responding to industry trends; we are creating the tools and technologies that inspire people all around the world to move and meet their fitness goals.”
The Nieto-Jones Innovation Center allows for extensive testing, from sound and environmental chambers to fatigue and software validation. This infrastructure ensures that the company continues to lead the market in equipment reliability and performance.
"The opening of the Nieto-Jones Innovation Center is more than just an expansion of our footprint; it is a bold investment in the science of human performance," said Daniel Wille, Chief Product Officer, Life Fitness / Hammer Strength. “We are ensuring that the spirit of innovation defined by Augie and Gary continues to drive our product development. This center of excellence will allow us to push fitness further while engineering equipment that outlasts real-world demands."
The grand opening also served to announce a strengthened partnership between Life Fitness / Hammer Strength and Harper College. At the college's Performance Insights Lab, Life Fitness / Hammer Strength will partner with faculty and students to conduct hands-on research and real-world product testing. This model links the disciplined engineering of the Nieto-Jones Innovation Center — spanning mechanical, electrical, software, quality assurance and reliability teams — with real-world testing at the lab.
The ribbon-cutting ceremony was attended by members of the executive leadership team, including Pisani Wille, as well as Chief Commercial Officer Andrew Mahadevan. Special guests included Lindsay Williams and Austin Nieto, children of the late Augie Nieto; Gary Jones, founder of Hammer Strength; Harper College Provost Dr. Ruth Williams and other representatives from the college.
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
– Robbie Leung, director of wellbeing, Pan Pacific London
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
