press release: Life Fitness/Hammer Strength
Atmos: a new cardio series built for hospitality
Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio series, purpose-built for select-service hotels and residential fitness spaces. Designed for properties where space is limited and equipment needs to perform day after day, Atmos delivers trusted cardio performance that fits naturally into the guest and resident experience—backed by the brand reliability owners count on.
The Atmos series includes a treadmill, elliptical, upright bike, and recumbent bike. Each piece is engineered for a consistent, intuitive experience and a right-sized footprint for hotel gyms, apartment communities, condominium complexes and other residential developments. The series helps property teams maximize usable space while giving guests and residents the familiar feel they expect from Life Fitness.
Built to Life Fitness standards for quality and reliability, Atmos delivers long-term value in specialized fitness centers. A clean, contemporary design helps the equipment blend into a space, supporting brand standards and creating a more inviting atmosphere for guests and residents. Properties can tailor the experience with two console options: the SL LED for simple, get-on-and-go workouts, or the SE4 16-inch touchscreen for connected, immersive experiences.
“Whether guests are staying for one night or residents are moving in for years, they expect fitness to be easy to access and easy to use,” said Jim Pisani, CEO, Life Fitness / Hammer Strength. “Atmos brings our legacy of commercial performance into the hospitality and residential spaces where people live, stay, and work. Operators can deliver an experience guests and residents recognize, and owners can invest with confidence in a brand that’s earned trust for decades.”
“Hospitality and residential environments have specific constraints and requirements — from space and budget to straightforward operation, maintenance expectations and brand guidelines,” said Dan Wille, Chief Product Officer, Life Fitness / Hammer Strength. “With Atmos, we focused on what matters most in these settings: essential cardio performance that fits the space, holds up over time, and is designed for easier ownership — so properties can maximize uptime and keep guests and residents moving.”
To learn more about Atmos and request information, click HERE.
Atmos™ is a trademark
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
– Robbie Leung, director of wellbeing, Pan Pacific London
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
