press release: Life Fitness/Hammer Strength
Gold company profile | Life Fitness/Hammer Strength
PRESS RELEASE
Hyatt Regency Chicago first hotel in the US to offer Life Fitness' Symbio cardio line
22 Oct 2024
Hyatt Regency Chicago has incorporated the Symbio cardio line / Life Fitness / Hyatt Regency Chicago
Following a $150 million renovation, the Hyatt Regency Chicago aimed to create a fitness facility that 1) aligned with their mission of “caring for people to be their best” and 2) recognized the growing trend, reinforced by Life Fitness data, that guests choose hotels based on amenities like the gym. Life Fitness approached the project as a trusted advisor, collaborating with the Hyatt team to design a facility that truly elevates the guest workout experience.
The Hyatt Regency Chicago is the first hotel in the world to offer its guests the ultimate cardio sensory experience with the new Symbio™ cardio line from Fitness. Symbio fuses body and machine in seamless motion through engaging personalization, advanced biomechanics and meticulous, purposeful design.
The new facility includes the full Symbio line up: Symbio Runner™, with its groundbreaking Adaptive Flex Deck®; Symbio SwitchCycle™ , which allows out-of-the-saddle riding; Symbio Incline Elliptical, which introduces a biomechanically advanced ellipse motion; and the Symbio Recumbent Cycle, built with optimal ergonomic comfort in mind. Additionally, the Hyatt complemented the Symbio cardio collection with new strength training equipment from the Life
Fitness Insignia Selectorized Series.
“Life Fitness has done a phenomenal job in staying up to date with what we’re looking for, but more importantly what our guests are looking for,” said Christopher Carter, Director of Guest Operations, Hyatt Regency Chicago.
The new facility has been very well received by guests, who note its sleek look and enhanced functionalities. By prioritizing guest well-being and staying true to their core values, Hyatt successfully created a state-of-the-art fitness facility that continues to attract and delight guests.
Watch a video and read up on our process here.
More press releases and updates from Life Fitness/Hammer Strength:
Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio
series, purpose-built for select-service hotels and residential fitness spaces.
Health club operators across Europe are under pressure to do more with less - retain members
longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a
centre of excellence for product development and performance.
EGYM, the global fitness technology and corporate health innovation leader, and Life
Fitness, the global leader in commercial fitness equipment, are thrilled to announce the
expansion of their strategic partnership, further elevating the cardio workout experience.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive
experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness/Hammer Strength: news from HCMmag.com and FitTechGlobal.com
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones
Innovation Center in
Illinois, which will be a centre of excellence for product development and
performance.
Life Fitness/Hammer Strength: featured in HCM and Fit Tech magazines
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Strength training: Access all areas
We talk to strength suppliers about making
the gym floor accessible and enjoyable for all
Innovation: Powering ahead
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
Sponsored: Life Fitness: Ultra premium cardio
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Life Fitness/Hammer Strength
Tel: +44 (0)1353 666017
Email: [email protected]
Address:
109A Lancaster Way Business Park,
Ely,
CB6 3NX,
United Kingdom
Craig Cocking, UK managing director / global digital experience director
Life Fitness/Hammer Strength video gallery:
Key personnel
Craig Cocking, UK managing director / global digital experience director
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Key customers
Our partners span across many different sectors including Hospitality, Multi-Unit Housing, Health Clubs, Independent Gyms, and Education. We also help individuals create premium home gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“For the past 5 years we have been working with Life Fitness, and the relationship and the trust we’ve built is second to none. For us, building a partnership and a collaboration is building a friendship. We don’t see having a supplier as a transaction but a long-lasting relationship for the future to come.”
– Robbie Leung, director of wellbeing, Pan Pacific London
– Robbie Leung, director of wellbeing, Pan Pacific London
Testimonial
“We wanted to work with a company that was going to take our needs and our goals really seriously, and we really felt like Life Fitness / Hammer Strength were the right people to do that.”
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
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