Latest
issue
Life Fitness UK
Life Fitness UK
Life Fitness UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

press release: Life Fitness

Crunch Fitness selects Life Fitness as preferred supplier

25 Jan 2024
Crunch Fitness has selected Life Fitness as a preferred supplier for its US locations / Crunch Fitness
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.

Life Fitness, the global leader in commercial fitness equipment, will provide both strength and cardio solutions to Crunch clubs across the country. Crunch opened its doors in 1989 and has been a Life Fitness customer for over 30 years. This agreement marks an important new milestone, with a mutual goal of long-term success for each company.

"The decision to select Life Fitness as a preferred supplier was based on the company's industry-leading biomechanical approach and its exceptional equipment, which is well known for its durability. Like us, Life Fitness believes in inspiring everyone to lead a healthy life, and their equipment is truly accessible to exercisers at every level of fitness," said Michael J Blouin, SVP Corporate Development, Crunch Fitness. "This new agreement will help our franchisees to further build community and create exciting in-house fitness experiences for their members."

"We are thrilled to extend our relationship with Crunch, and we are proud to serve as a preferred supplier with a consultative approach," said Frank van de Ven, Chief Commercial Officer, Life Fitness. "We will provide fitness solutions under our Life Fitness and Hammer Strength brands that help Crunch in its mission to make exercising fun and enjoyable for its diverse membership. We look forward to supporting Crunch in achieving its business objectives, as well as helping Crunch exercisers on their fitness journeys."

For more than 55 years, Life Fitness has been the pioneer in premium fitness solutions, designed with a performance-first philosophy to benefit fitness facilities and exercisers and a commitment to elevating and co-creating fitness experiences that align with its partners' business goals. The company's best-in-class products are designed with an attention to superior biomechanics, resulting in memorable exerciser experiences. The company also provides exceptional, collaborative support focused on listening to and understanding partner needs. By delivering unique member experiences, Life Fitness brings value and increased performance to its partners' staff, business, and, most importantly, members.
More press releases and updates from Life Fitness :
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Jim Pisani as its new chief executive officer.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, chief commercial officer
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
Featured supplier news
Featured supplier news: Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profile
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Life Fitness UK press release: Crunch Fitness selects Life Fitness as preferred supplier
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates

press release: Life Fitness

Crunch Fitness selects Life Fitness as preferred supplier

25 Jan 2024
Crunch Fitness has selected Life Fitness as a preferred supplier for its US locations / Crunch Fitness
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.

Life Fitness, the global leader in commercial fitness equipment, will provide both strength and cardio solutions to Crunch clubs across the country. Crunch opened its doors in 1989 and has been a Life Fitness customer for over 30 years. This agreement marks an important new milestone, with a mutual goal of long-term success for each company.

"The decision to select Life Fitness as a preferred supplier was based on the company's industry-leading biomechanical approach and its exceptional equipment, which is well known for its durability. Like us, Life Fitness believes in inspiring everyone to lead a healthy life, and their equipment is truly accessible to exercisers at every level of fitness," said Michael J Blouin, SVP Corporate Development, Crunch Fitness. "This new agreement will help our franchisees to further build community and create exciting in-house fitness experiences for their members."

"We are thrilled to extend our relationship with Crunch, and we are proud to serve as a preferred supplier with a consultative approach," said Frank van de Ven, Chief Commercial Officer, Life Fitness. "We will provide fitness solutions under our Life Fitness and Hammer Strength brands that help Crunch in its mission to make exercising fun and enjoyable for its diverse membership. We look forward to supporting Crunch in achieving its business objectives, as well as helping Crunch exercisers on their fitness journeys."

For more than 55 years, Life Fitness has been the pioneer in premium fitness solutions, designed with a performance-first philosophy to benefit fitness facilities and exercisers and a commitment to elevating and co-creating fitness experiences that align with its partners' business goals. The company's best-in-class products are designed with an attention to superior biomechanics, resulting in memorable exerciser experiences. The company also provides exceptional, collaborative support focused on listening to and understanding partner needs. By delivering unique member experiences, Life Fitness brings value and increased performance to its partners' staff, business, and, most importantly, members.
More press releases and updates from Life Fitness :
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Jim Pisani as its new chief executive officer.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, chief commercial officer
Key personnel
Frank van de Ven, chief commercial officer
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding. The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an excellent, committed partner with a high service level. They offer intelligent solutions and market insights around customer experience. This is becoming increasingly important, especially for younger target groups to feel heard. Life Fitness has been there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
Search news, features & products:
Find a supplier:
Life Fitness UK
Life Fitness UK
Partner sites