press release: Life Fitness/Hammer Strength
Gold company profile | Life Fitness/Hammer Strength
PRESS RELEASE
Life Fitness announces Symbio, a first-of-its-kind premium cardio line, reimagining the fitness experience
25 Jan 2024
Symbio is an immersive, four-machine cardio collection / Life Fitness
Symbio stands out as first-to-market and first-of-its-kind cardio equipment by blurring the lines between exerciser and equipment. A fusion of advanced biomechanics, luxurious yet purposeful design, and multi-sensory personalized experiences, the collection consists of a treadmill, cross-trainer, upright bike, and recumbent bike.
Each machine in the collection was meticulously designed with our biomechanical engineering team to provide a new twist to each category. Building on our heritage of being students of the body and creating equipment that feels natural for all bodies and levels of exercise, Symbio delivers new cutting-edge technologies that personalize comfort, improve workout performance, and add workout versatility. These features are integrated with engaging content and analytics to create a rich, multi-sensory experience.
"Symbio is reimagining fitness for a profound reason: It allows exercisers to work in harmony with the machines in a way never before seen," says Dan Wille, Chief Product Officer, Life Fitness. "This collection creates a unique connection between exerciser and equipment through ergonomic design, sophisticated responsive feedback, next-generation biomechanics, and immersive workout experiences. It is a true representative of body and machine, together in movement. And it's poised to revolutionize the cardio experience."
The beautiful, purposeful design of Symbio caters to the fast-growing and fast-changing fitness and cardio market, a market increasingly characterized by exceptional experiences. The fitness equipment market was estimated at USD 16.04 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 20301.
"As I speak with our customers, they recognize that their exercisers seek engaging cardio experiences, those that transcend the traditional workout," says Jim Pisani, CEO, Life Fitness. "Symbio builds upon Life Fitness' 55-year legacy of advancing fitness through technology and extensive research and bolsters the company's commitment to shape the face of fitness for a new era."
Symbio will be available for purchase in 2024. You can learn more about Symbio here
More press releases and updates from Life Fitness/Hammer Strength:
Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio
series, purpose-built for select-service hotels and residential fitness spaces.
Health club operators across Europe are under pressure to do more with less - retain members
longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a
centre of excellence for product development and performance.
PRESS RELEASE: Hyatt Regency Chicago first hotel in the US to offer Life Fitness' Symbio cardio line
Life Fitness/Hammer Strength has been a long-time partner of choice for Hyatt Regency Chicago,
supporting its fitness facility for more than 15 years.
EGYM, the global fitness technology and corporate health innovation leader, and Life
Fitness, the global leader in commercial fitness equipment, are thrilled to announce the
expansion of their strategic partnership, further elevating the cardio workout experience.
Life Fitness/Hammer Strength: news from HCMmag.com and FitTechGlobal.com
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones
Innovation Center in
Illinois, which will be a centre of excellence for product development and
performance.
Life Fitness/Hammer Strength: featured in HCM and Fit Tech magazines
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Strength training: Access all areas
We talk to strength suppliers about making
the gym floor accessible and enjoyable for all
Innovation: Powering ahead
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
Sponsored: Life Fitness: Ultra premium cardio
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Life Fitness/Hammer Strength
Tel: +44 (0)1353 666017
Email: [email protected]
Address:
109A Lancaster Way Business Park,
Ely,
CB6 3NX,
United Kingdom
Craig Cocking, UK managing director / global digital experience director
Life Fitness/Hammer Strength video gallery:
Key personnel
Craig Cocking, UK managing director / global digital experience director
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Key customers
Our partners span across many different sectors including Hospitality, Multi-Unit Housing, Health Clubs, Independent Gyms, and Education. We also help individuals create premium home gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“For the past 5 years we have been working with Life Fitness, and the relationship and the trust we’ve built is second to none. For us, building a partnership and a collaboration is building a friendship. We don’t see having a supplier as a transaction but a long-lasting relationship for the future to come.”
– Robbie Leung, director of wellbeing, Pan Pacific London
– Robbie Leung, director of wellbeing, Pan Pacific London
Testimonial
“We wanted to work with a company that was going to take our needs and our goals really seriously, and we really felt like Life Fitness / Hammer Strength were the right people to do that.”
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
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