Latest
issue
Technogym
Technogym
Life Fitness UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

press release: Life Fitness

Hammer Strength announces partnership with fitness athlete and performance gym owner Shaun Stafford

17 Oct 2022
Hammer Strength has partnered with Shaun Stafford / Life Fitness
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.

A long-time fan of the brand, Stafford has previously worked with Hammer Strength to equip his two City Athletic training facilities in London. As one of the capital’s premier performance gyms, City Athletic combines world class trainers with state-of-the-art equipment to create a community atmosphere at its clubs, with its mission to provide “Performance for All.”

Renowned for its world-class equipment, Hammer Strength has been manufacturing performance strength training equipment for over 30 years. Tested to exceed industry standards, Hammer Strength’s equipment portfolio includes heavy-duty racks and rigs, benches, selectorised equipment, and accessories.

“Hammer Strength is a brand I’ve known, loved, and worked with for over 10 years, and I can’t wait to share with others why I believe it’s the number one performance strength training brand on the market,” said Stafford.

“As a loyal fan, customer, and user of the products, I couldn’t be happier to be partnering with such a trusted and premium brand; Hammer Strength equipment has been a big part of City Athletic for a long time, so this feels like a perfect fit – I can’t wait to share more of what’s to come!”

Craig Cocking, UK Country Manager for Life Fitness, owners of Hammer Strength, said: “We are really excited about the partnership with Shaun. Hammer Strength equipment is designed for elite athletes and those who want to train like one, and it’s this ethos, coupled with Shaun’s dedication to training and getting results, both personally and with his clients, that makes the partnership so well-aligned.”
More press releases and updates from Life Fitness :
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Jim Pisani as its new chief executive officer.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, Chief Commercial Officer
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Latest News
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
Latest News
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, ...
Latest News
More consumers are realising meditation is beneficial, but many give up because it’s difficult to ...
Latest News
Les Mills has been through a senior management refresh following the recent departure of CEO ...
Latest News
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the ...
Latest News
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out ...
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
HCM magazine
I don’t think Alliance will ever build another leisure centre. We’ll only build active living and wellness centres
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Company profile
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Life Fitness UK press release: Hammer Strength announces partnership with fitness athlete and performance gym owner Shaun Stafford
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

press release: Life Fitness

Hammer Strength announces partnership with fitness athlete and performance gym owner Shaun Stafford

17 Oct 2022
Hammer Strength has partnered with Shaun Stafford / Life Fitness
Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.

A long-time fan of the brand, Stafford has previously worked with Hammer Strength to equip his two City Athletic training facilities in London. As one of the capital’s premier performance gyms, City Athletic combines world class trainers with state-of-the-art equipment to create a community atmosphere at its clubs, with its mission to provide “Performance for All.”

Renowned for its world-class equipment, Hammer Strength has been manufacturing performance strength training equipment for over 30 years. Tested to exceed industry standards, Hammer Strength’s equipment portfolio includes heavy-duty racks and rigs, benches, selectorised equipment, and accessories.

“Hammer Strength is a brand I’ve known, loved, and worked with for over 10 years, and I can’t wait to share with others why I believe it’s the number one performance strength training brand on the market,” said Stafford.

“As a loyal fan, customer, and user of the products, I couldn’t be happier to be partnering with such a trusted and premium brand; Hammer Strength equipment has been a big part of City Athletic for a long time, so this feels like a perfect fit – I can’t wait to share more of what’s to come!”

Craig Cocking, UK Country Manager for Life Fitness, owners of Hammer Strength, said: “We are really excited about the partnership with Shaun. Hammer Strength equipment is designed for elite athletes and those who want to train like one, and it’s this ethos, coupled with Shaun’s dedication to training and getting results, both personally and with his clients, that makes the partnership so well-aligned.”
More press releases and updates from Life Fitness :
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
Life Fitness has appointed Jim Pisani as its new chief executive officer.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, 2992 LB Barendrecht, The Netherlands
Frank van de Ven, Chief Commercial Officer
Key personnel
Frank van de Ven, Chief Commercial Officer
Steve Newell, Vice President & Managing Director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza, Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding. The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an excellent, committed partner with a high service level. They offer intelligent solutions and market insights around customer experience. This is becoming increasingly important, especially for younger target groups to feel heard. Life Fitness has been there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, Owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites