Gold company profile
Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of formats, from connected fitness on the gym floor to full studio solutions. With instant personalised resistance, the workout is suitable for every level of fitness.
Find out more about Speedflex (UK & Ireland) Limited here...
Find out more about Speedflex (UK & Ireland) Limited here...
Speedflex (UK & Ireland) Limited: News and press releases
03 Jun 2026
Speedflex has launched a strength training programme for 11 to 16-year-olds, to make it safer,
more inclusive and more engaging.
PRESS RELEASE: 100 sites and counting: Speedflex reaches 100 UK locations with growing demand for HIIT Without The Hurt
12 May 2026
Speedflex has reached a major milestone, with its innovative machines now installed in over
100 locations across the UK - marking a significant moment in the brand’s continued growth
within the fitness and wellness sector.
PRESS RELEASE: Village Health and Wellness Clubs’ inclusive studio classes with Speedflex technology
17 Mar 2026
Village Health and Wellness Clubs deliver high-energy group training in their Burn Studio
classes, and since the introduction of Speedflex’s adaptive resistance technology into the
programme the classes have become even more inclusive and versatile, attra
PRESS RELEASE: Speedflex appoints new director of sales: Amy Ritson
04 Mar 2026
Speedflex, the global leader in high-intensity, low-impact training, has announced the
appointment of Amy Ritson as its new director of sales, strengthening its commercial
leadership team as the brand continues to expand into new and existing markets.
23 Feb 2026
Speedflex has launched a series of low-intensity workouts for its Blade machine, making
functional, resistance-based training more accessible.
PRESS RELEASE: Speedflex partners with Gym Possible to expand inclusive training for wheelchair users
11 Feb 2026
Speedflex has teamed up with Gym Possible, the UK-based charity gym dedicated to making
exercise accessible for people with physical disabilities, with a clear focus on adaptive
equipment, expert coaching and accessible programming.
PRESS RELEASE: How the Speedflex classes at Places Leisure have transformed their members' fitness journey.
02 Feb 2026
Places Leisure continues to expand its inclusive fitness offering with the development of
their increasingly popular instructor led Speedflex sessions - a high-intensity, low-impact
workout designed to help members train safely, effectively and at a pace
PRESS RELEASE: Speedflex rolls out new workout challenges to boost member engagement for gym operators
15 Jan 2026
Speedflex has launched a new series of workout challenges, designed to increase member
motivation, engagement and community within gyms across the country.
PRESS RELEASE: Speedflex introduces ‘Low-Intensity’ workouts to the Blade - designed specifically for rehabilitation and exercise referral
18 Dec 2025
Speedflex has launched a brand new Low-Intensity series of workouts for the iconic Blade,
expanding its offering to make functional, resistance-based training more accessible than
ever.
PRESS RELEASE: Speedflex success at Cavan Leisure
07 Nov 2025
The team at Cavan Leisure prides itself on offering programmes that are accessible and
inclusive. With Speedflex Blades in place, Cavan Leisure has taken that commitment to the
next level.
PRESS RELEASE: Speedflex launch success at Regen independent gym
05 Nov 2025
The successful launch of the Speedflex Blade at 'Regen', an independent, community-focused
London based gym marks the beginning of a new phase in Speedflex’s mission to bring high-
intensity, low-impact training to more communities across the UK.
PRESS RELEASE: Why Speedflex is the perfect workout for the menopause
25 Sep 2025
With its unique, personalised resistance technology, Speedflex is proving to be an
invaluable tool for women navigating the challenges of the menopause.
About Speedflex (UK & Ireland) Limited
Pioneers of the revolutionary ‘HIIT Without The Hurt’ training method, meaning no joint pressure or pain during the workout, and minimal DOMS after it, Speedflex is the most inclusive workout in the world.
It offers safe and effective, high intensity, low impact HIIT training in a variety of formats, from connected fitness on the gym floor to full studio solutions. With instant personalised resistance, the workout is suitable for every level of fitness. Speedflex was formed in 2011 by a collective of sporting and business titans.
Chair, Sir Graham Wylie, is co- founder of The Sage Group. CEO, Paul Ferris, was Newcastle United’s youngest ever player and then a physiotherapist at the club. Footballing legend, Alan Shearer, is a co-owner of the business and an avid user
Product range and services
Speedflex machines are designed to be installed in a studio setting and used in group exercise classes and we work with our clients to offer the most suitable solution, in turn enabling the client to offer their customers the best possible full body workout.
The latest launch of the Speedflex Blade has enabled us to diversify our offering and reach new markets. Featuring a built-in touch screen and over 100 trainer-led full body workouts accessible at the touch of a button, we’ve been able to expand across the commercial fitness market, enabling the Blade to sit directly on the gym floor..
This innovation has also enabled us to enter the hotel market, offering guests of any age or fitness ability a pain-free HIIT Without the Hurt workout, without any need of staff supervision or worries about exercising incorrectly.
The versatility of the Speedflex Blade means that operators are able to use it in both a gym floor small group training environment, and as a way of providing connected fitness experiences for members to train on their own..
We establish the needs and demands of each facility’s demographic to help design the correct solution for that site early in the partnership process.
Alongside our products we have a team of dedicated master trainers ready to support staff with full training so that they are confident to deliver high quality Speedflex sessions to members.
case study: Everyone Active - FORTIS, powered by Speedflex
Everyone Active partnered with Speedflex to create FORTIS, its own ‘HIIT Without The Hurt’ Studio.
Beginning with three studios in 2019, Everyone Active have opened 9 studios to date, with plans to launch more in the south-east in 2024.
Each launch event has benefitted from Speedflex’s high profile ambassadors; Alexandra Burke, Alan Shearer, Ben Shephard and Dion Dublin.
"We believe there's a stereotypical type of leisure centre and think this really needs to change. Thus over the past couple of years, we’ve focused on branding, the overall feel and now we’re focusing on the offering. We believe we need to be offering a boutique experience that’s affordable.
There’s also been a recent shift to a more experience-led workout - people don’t want to just come in and run on a treadmill or sit on a bike, they want an experience. So for us it’s about partnering with people that can offer that level of experience and engagement. We wanted to create something different and we feel that Speedflex equipment is unique in itself. The look and feel is completely different from anything else in the market at this moment in time, and because it’s non-DOMS exercise, customers won’t feel any muscle soreness the next day, despite having done an intense 30-minute workout.
We worked to develop our exclusive Fortis brand, including the look, feel, branding, music and everything that sits behind it. The end result has been a totally collaborative effort and enables us to compete on a product-level with the private sector." Duncan Jefford, Regional Director, Everyone Active
Beginning with three studios in 2019, Everyone Active have opened 9 studios to date, with plans to launch more in the south-east in 2024.
Each launch event has benefitted from Speedflex’s high profile ambassadors; Alexandra Burke, Alan Shearer, Ben Shephard and Dion Dublin.
"We believe there's a stereotypical type of leisure centre and think this really needs to change. Thus over the past couple of years, we’ve focused on branding, the overall feel and now we’re focusing on the offering. We believe we need to be offering a boutique experience that’s affordable.
There’s also been a recent shift to a more experience-led workout - people don’t want to just come in and run on a treadmill or sit on a bike, they want an experience. So for us it’s about partnering with people that can offer that level of experience and engagement. We wanted to create something different and we feel that Speedflex equipment is unique in itself. The look and feel is completely different from anything else in the market at this moment in time, and because it’s non-DOMS exercise, customers won’t feel any muscle soreness the next day, despite having done an intense 30-minute workout.
We worked to develop our exclusive Fortis brand, including the look, feel, branding, music and everything that sits behind it. The end result has been a totally collaborative effort and enables us to compete on a product-level with the private sector." Duncan Jefford, Regional Director, Everyone Active
case study: Village Gyms and Hotels
Village Gyms & Hotels implemented Speedflex in their new concept: Blade Blast, a 20-minute full-body HIIT workout centering around the Speedflex Blade, along with auxiliary stations/exercises.
Blades are on the gym floor and available to use by all members for on-demand workouts, or as part of scheduled Blade Blast group exercises workouts. 21 Village sites have now integrated Speedflex Blade into their fitness offering.
"Speedflex Blade has been a brilliant addition to our gym-floor HIIT circuit, helping us to further elevate member experience with this unique equipment. Members of all fitness levels can use the Blade and immediately workout at the right level for them, without needing to adjust any settings, since the machine responds to the force of the user.
The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside of timetabled sessions too." Chris Southall, Leisure Director, Village Gyms and Hotels
Blades are on the gym floor and available to use by all members for on-demand workouts, or as part of scheduled Blade Blast group exercises workouts. 21 Village sites have now integrated Speedflex Blade into their fitness offering.
"Speedflex Blade has been a brilliant addition to our gym-floor HIIT circuit, helping us to further elevate member experience with this unique equipment. Members of all fitness levels can use the Blade and immediately workout at the right level for them, without needing to adjust any settings, since the machine responds to the force of the user.
The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside of timetabled sessions too." Chris Southall, Leisure Director, Village Gyms and Hotels
case study: Freedom Leisure
"The Speedflex Blade is a fantastic offering for our members, enabling them to enjoy on-demand high intensity workouts with low impact. We have been talking to Speedflex for a few months now to integrate this wonderful new and innovative product onto our gym floor.
The initial interest at our Stafford facility where the first Blades have been delivered has been overwhelming, both from instructors and customers, feedback has been that it gives a really great fun and interactive workout with perfect instructor led guidance on screen making it simple to follow.
We’re rolling out the Blade to a number of sites across England and Wales over the coming months to develop our offering across the group” - Mark Learnihan, Business Development Director, Freedom Leisure
The initial interest at our Stafford facility where the first Blades have been delivered has been overwhelming, both from instructors and customers, feedback has been that it gives a really great fun and interactive workout with perfect instructor led guidance on screen making it simple to follow.
We’re rolling out the Blade to a number of sites across England and Wales over the coming months to develop our offering across the group” - Mark Learnihan, Business Development Director, Freedom Leisure
Speedflex (UK & Ireland) Limited
Tel: 01916 498696
Email: [email protected]
Web:
www.speedflex.com
Address:
Nelson House,
Fleming Business Centre,
Burdon Terrace,
Jesmond,
Newcastle,
NE2 3AE,
United Kingdom
Amy Ritson, director of sales UK
Speedflex (UK & Ireland) Limited video gallery:
Key personnel
Paul Ferris, chief executive officer
Mark Simpson, chief operating officer
Amy Ritson, director of sales UK
Austen Wilson, sales director Ireland
Matt Bolam, master trainer
Victoria Barker, master trainer
Mark Simpson, chief operating officer
Amy Ritson, director of sales UK
Austen Wilson, sales director Ireland
Matt Bolam, master trainer
Victoria Barker, master trainer
Key customers
Speedflex caters to the entire
commercial market including: the
public sector and leisure centres,
private health clubs, chains and single
operator sites, and also hotels, golf
courses and other leisure destinations.
Plans for the next 12 months
In 2025/26 Speedflex aims to continue
growth across the UK market and
into global markets across the Middle
East, Europe, and India.
Speedflex will continue to host multiple events for key industry professionals and clients, helping to expand client base and reach wider markets.
Speedflex will continue to host multiple events for key industry professionals and clients, helping to expand client base and reach wider markets.
Testimonial
“Fortis Powered by Speedflex is one of our most popular classes and the Championships have already become a much-anticipated annual highlight.
Members of all ages and fitness levels take part and thanks to the unique Speedflex concept it’s a real level playing field, rewarding effort over ability.
We’re proud to have such an inclusive fitness competition which represents our whole member demographic and fitness ethos.”
– Matt Hague, regional fitness business manager, Everyone Active
Members of all ages and fitness levels take part and thanks to the unique Speedflex concept it’s a real level playing field, rewarding effort over ability.
We’re proud to have such an inclusive fitness competition which represents our whole member demographic and fitness ethos.”
– Matt Hague, regional fitness business manager, Everyone Active
Testimonial
"We’re constantly striving to enhance our guests' experience and partnering with Speedflex allows us to provide the very latest in connected fitness for our guests and members.
The workout is both safe and inclusive which makes it the perfect fit for our diverse range of customers. Our guests can now enjoy a revolutionary fitness experience during their stay, reaffirming our commitment to offering the best amenities and services at The QHotels Collection."
– Keith Pickard, group director of golf, health club and spa, The QHotels Collection
The workout is both safe and inclusive which makes it the perfect fit for our diverse range of customers. Our guests can now enjoy a revolutionary fitness experience during their stay, reaffirming our commitment to offering the best amenities and services at The QHotels Collection."
– Keith Pickard, group director of golf, health club and spa, The QHotels Collection
Testimonial
"Jubilee Hall Trust has been pleasantly surprised with the Speedflex units.
Not because of how good they are, the ease of use and the smoothness of movement - we knew they were good! We were surprised by how many of our senior customers used it, intuitively and without prompt.
Many operators have machines which are challenging for certain demographics of our community to use, least of all our seniors! But Speedflex is different. I have seen customers approach it for the first time, play on the screen and easily start a workout, and better still, they say their joints didn't hurt either.
Whilst many operators would put two units next to a rig, we have one in an open space and another in a quiet space; more private, less on show. It’s this unit the majority of individual users go to. Yes, the studio classes are better for having one but don’t rule out having one as part of your special populations area too.
I was surprised how well Speedflex sits in both camps. HIIT Without the HURT, perfect for classes and studio but equally as good for seniors to do those all-important compound movements; Osteoporosis fighting, strength training. Riskfree."
– Jon Giles, chief executive, Jubilee Hall Trust
Many operators have machines which are challenging for certain demographics of our community to use, least of all our seniors! But Speedflex is different. I have seen customers approach it for the first time, play on the screen and easily start a workout, and better still, they say their joints didn't hurt either.
Whilst many operators would put two units next to a rig, we have one in an open space and another in a quiet space; more private, less on show. It’s this unit the majority of individual users go to. Yes, the studio classes are better for having one but don’t rule out having one as part of your special populations area too.
I was surprised how well Speedflex sits in both camps. HIIT Without the HURT, perfect for classes and studio but equally as good for seniors to do those all-important compound movements; Osteoporosis fighting, strength training. Riskfree."
– Jon Giles, chief executive, Jubilee Hall Trust
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