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press release: Keepme

Keepme releases new free guide detailing micro strategies to maximize your CRM

07 Jun 2024
10 Micro-Strategies to Elevate Membership Sales via Your CRM / Keepme
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM." This free, downloadable resource is designed to help gym operators and owners maximize the potential of their CRM systems, driving membership sales and improving overall gym operations.

With the fitness industry becoming increasingly competitive, leveraging technology effectively has never been more crucial. Keepme's guide provides actionable insights and strategies that can turn good CRM users into super users, ensuring that every interaction with potential and current members is optimized for success.

Key Insights from the Guide Include:
  • Unlock the Power of Richer Member Data: Capture detailed information on members to personalize marketing campaigns, have more effective sales strategies, and foster a network of loyal members
  • Leverage Reviews to Build Credibility: Highlight testimonials, reviews, and success stories to build trust and emotional connections with potential new members.
  • Say Goodbye to Time-Wasting Bookings: Implement streamlined scheduling systems and utilize automated follow-up campaigns to ensure all tour & trial bookings are confirmed and attended.
  • Identify Top Prospects with Lead Scoring: Focus your attention on leads most likely to convert by using data to track engagement and assign scores, maximizing your sales team's efforts.
  • Incentivize Registrations and Encourage Referrals: Early implementation of reward and recognition programs can significantly enhance member acquisition and retention.
  • Maximize Comms Channels & Avoid Email Fatigue: Utilize an omnichannel approach to provide a great member experience and avoid overwhelming prospects with emails.
  • One Source of Truth: Maintain a single customer view for a comprehensive record for each member and prospect, enhancing member journeys and retention.


Educational Commitment to the Fitness Industry

“The idea behind this guide is really to ensure that fitness operators are maximizing their current CRM. We work with a number of operators and have seen firsthand how they were using the basic features of their CRMs and not really getting into the weeds of what was possible, that insight formed the basis for producing this guide. Hopefully it will help people see that a little effort can go a long way to ensuring that you are extracting maximum value from your CRM.” - Matt McCallum, Author of the guide & Keepme’s Growth Marketing Manageraris

Keepme is dedicated to advancing the fitness industry's understanding and application of AI and emerging technologies. This guide is part of Keepme's ongoing efforts to educate gym operators and staff on the benefits of AI-driven decisions without needing specialized skills or expertise.

Special Announcement for Elevate 2024 Attendees

Attendees of Elevate 2024 will have the exclusive opportunity to obtain a limited number of hard copies of the guide at the event. Visit the Keepme couches in the ‘networking hub’ to secure your copy and if you would like to learn more about how Keepme can help your gym thrive, book some time in Keepme Sales Director, Jon Dickson’s calendar here.

Don't miss out on this chance to elevate your gym's sales strategies. Download the "10 Micro-Strategies to Elevate Membership Sales via Your CRM" guide from Keepme now and start transforming your approach to membership management and sales.

More press releases and updates from Keepme:
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
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KeepMe press release: Keepme releases new free guide detailing micro strategies to maximize your CRM
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press release: Keepme

Keepme releases new free guide detailing micro strategies to maximize your CRM

07 Jun 2024
10 Micro-Strategies to Elevate Membership Sales via Your CRM / Keepme
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM." This free, downloadable resource is designed to help gym operators and owners maximize the potential of their CRM systems, driving membership sales and improving overall gym operations.

With the fitness industry becoming increasingly competitive, leveraging technology effectively has never been more crucial. Keepme's guide provides actionable insights and strategies that can turn good CRM users into super users, ensuring that every interaction with potential and current members is optimized for success.

Key Insights from the Guide Include:
  • Unlock the Power of Richer Member Data: Capture detailed information on members to personalize marketing campaigns, have more effective sales strategies, and foster a network of loyal members
  • Leverage Reviews to Build Credibility: Highlight testimonials, reviews, and success stories to build trust and emotional connections with potential new members.
  • Say Goodbye to Time-Wasting Bookings: Implement streamlined scheduling systems and utilize automated follow-up campaigns to ensure all tour & trial bookings are confirmed and attended.
  • Identify Top Prospects with Lead Scoring: Focus your attention on leads most likely to convert by using data to track engagement and assign scores, maximizing your sales team's efforts.
  • Incentivize Registrations and Encourage Referrals: Early implementation of reward and recognition programs can significantly enhance member acquisition and retention.
  • Maximize Comms Channels & Avoid Email Fatigue: Utilize an omnichannel approach to provide a great member experience and avoid overwhelming prospects with emails.
  • One Source of Truth: Maintain a single customer view for a comprehensive record for each member and prospect, enhancing member journeys and retention.


Educational Commitment to the Fitness Industry

“The idea behind this guide is really to ensure that fitness operators are maximizing their current CRM. We work with a number of operators and have seen firsthand how they were using the basic features of their CRMs and not really getting into the weeds of what was possible, that insight formed the basis for producing this guide. Hopefully it will help people see that a little effort can go a long way to ensuring that you are extracting maximum value from your CRM.” - Matt McCallum, Author of the guide & Keepme’s Growth Marketing Manageraris

Keepme is dedicated to advancing the fitness industry's understanding and application of AI and emerging technologies. This guide is part of Keepme's ongoing efforts to educate gym operators and staff on the benefits of AI-driven decisions without needing specialized skills or expertise.

Special Announcement for Elevate 2024 Attendees

Attendees of Elevate 2024 will have the exclusive opportunity to obtain a limited number of hard copies of the guide at the event. Visit the Keepme couches in the ‘networking hub’ to secure your copy and if you would like to learn more about how Keepme can help your gym thrive, book some time in Keepme Sales Director, Jon Dickson’s calendar here.

Don't miss out on this chance to elevate your gym's sales strategies. Download the "10 Micro-Strategies to Elevate Membership Sales via Your CRM" guide from Keepme now and start transforming your approach to membership management and sales.

More press releases and updates from Keepme:
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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