Quoox Ltd
Quoox Ltd
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Freemotion Fitness video gallery:
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
22 Sep 2021
Now is the time to create an omnichannel fitness experience for your members
Autumn is a time for planning, budgeting and renewal. It marks a time when routines return and goals are set for the rest of the year. Vows for healthy habits are made and physical and mental health becomes a major focus as work and schools restart.

It’s an important time for businesses too, especially in the health and fitness sector. While January is traditionally THE month for new customers and setting a platform for the rest of the year, we ignore the opportunities of this time of the year at our peril. Particularly in a world – and industry – which has been transformed by the pandemic.

Here’s the thing, September to November is a time of year when outdoor exercise is still possible, no matter where you are in the world. Clubs that can offer members the option to work out whenever and wherever they want – including outside the club – can have a distinct advantage when it comes to retaining them for the long term. Engage people and make exercise a comfortable, convenient part of their life and they are more likely to stay.

That is why iFIT is ahead of the game. It is the only true omnichannel solution that can offer workouts in the club, at home and on the go. The iFIT platform – and its library of 17,000+ on-demand workouts and live streams – is available in the gym via the Freemotion 22 SERIES cardio line, at home via NordicTrack and ProForm equipment and on the go via the iFIT app.

“iFIT allows clubs to have multiple touchpoints with members whether they are training in or out of the club,” said Tony Ali, country manager at Freemotion.

“The pandemic has changed the world and the fitness experience – the club of today (and tomorrow) is one without walls.”
Freemotion Fitness: news from HCMmag.com and FitTechGlobal.com
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in 2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Freemotion Fitness: featured in HCM and Fit Tech magazines
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
HCM Magazine
Editor's letter
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Freemotion Fitness

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

RE-IMAGINED CARDIO EXPERIENCES
It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

MULTI-DIMENSIONAL STRENGTH TRAINING
Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

GAME-CHANGING SMALL GROUP TRAINING
Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
Plans for the next 12 months
Freemotion remains focused on its mission to provide operators and members with best-in-class products and experiences to drive engagement, retention and revenue in the new fitness era. FUSION Team Training, a high-energy, cardio-strength, small group class like no other, provides members with a lower-priced entry point to receive personalised coaching while allowing operators to command a premium for group sessions. The game-changing 22 SERIES cardio range, powered by iFit, delivers a one-of-a-kind, interactive, connected fitness experience that bridges the gap between home and gym to delight today’s omnichannel consumers.
Testimonial
“There is no other treadmill like the Freemotion REFLEX™. The extreme flexibility of the REFLEX Cushioning is a significant part of the Orangetheory experience and gives our members a workout that we believe can help change their lives." -
– Dave Long, Chief Executive Officer, Orangetheory Fitness
updates & press releases
22 Sep 2021
Now is the time to create an omnichannel fitness experience for your members
Autumn is a time for planning, budgeting and renewal. It marks a time when routines return and goals are set for the rest of the year. Vows for healthy habits are made and physical and mental health becomes a major focus as work and schools restart.

It’s an important time for businesses too, especially in the health and fitness sector. While January is traditionally THE month for new customers and setting a platform for the rest of the year, we ignore the opportunities of this time of the year at our peril. Particularly in a world – and industry – which has been transformed by the pandemic.

Here’s the thing, September to November is a time of year when outdoor exercise is still possible, no matter where you are in the world. Clubs that can offer members the option to work out whenever and wherever they want – including outside the club – can have a distinct advantage when it comes to retaining them for the long term. Engage people and make exercise a comfortable, convenient part of their life and they are more likely to stay.

That is why iFIT is ahead of the game. It is the only true omnichannel solution that can offer workouts in the club, at home and on the go. The iFIT platform – and its library of 17,000+ on-demand workouts and live streams – is available in the gym via the Freemotion 22 SERIES cardio line, at home via NordicTrack and ProForm equipment and on the go via the iFIT app.

“iFIT allows clubs to have multiple touchpoints with members whether they are training in or out of the club,” said Tony Ali, country manager at Freemotion.

“The pandemic has changed the world and the fitness experience – the club of today (and tomorrow) is one without walls.”
Freemotion Fitness: news from HCMmag.com and FitTechGlobal.com
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq.
iFIT Health & Fitness has acquired Sweat, the popular, female-focused fitness platform set up in 2015 by Australian fitness trainer and entrepreneur Kayla Itsines and co-founder Tobi Pearce.
Fitness equipment supplier, Icon Health & Fitness, has rebranded and changed its corporate name to iFIT Health & Fitness.
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and mind workouts, designed to "expand the definition" of exercise.
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Freemotion Fitness: featured in HCM and Fit Tech magazines
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Freemotion Fitness
Tel: 1-877-363-8449
Address: 1500 S 1000 W, Logan, Utah, 84321, United States
Tony Ali, Country Manager UK
Freemotion Fitness video gallery:
Key personnel
Tony Ali, Country Manager UK
Dan Toigo, Senior Vice President and Managing Director
Chris McGill, Vice President of Global Sales
Apostolos Seintis, Sales Director, Europe
Peggy Vo, Global Marketing Director
Key customers
We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, etc. Our customers include Orangetheory Fitness, 24 Hour Fitness, Genesis Health Clubs, Gold’s Gym, BLAST, 3Tribes, Chuze Fitness, SWEAT 1000, World Gym, and many more.
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