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press release: Keepme

Keepme Releases A ‘Living & Breathing’ WhatsApp Best Practice Guide for Fitness Operators

29 Sep 2023
Keepme have released a free, comprehensive guide to WhatsApp Best Practices / Keepme
Keepme have released a free, comprehensive guide to WhatsApp Best Practices, marking a pivotal addition to their best practice series.

This release underscores Keepme's unwavering commitment to aiding fitness operators worldwide in optimizing their sales and marketing operations. In an industry where personalization and understanding the intricate nuances of your gym's audience are paramount, this guide is said to take operators on a journey towards enhancing member satisfaction and fostering a sense of community that can only be achieved through expertly tailored strategies. As part of their ongoing dedication to the fitness industry, Keepme is on a mission to empower operators with the tools and knowledge they need to thrive in a competitive landscape, ensuring success is not just a goal, but a reality.

Hilary McGuckin, Director of Marketing at Keepme, emphasized the significance of this initiative: "WhatsApp has become an integral part of modern marketing, and we understand the challenges fitness operators face in maximizing its benefits. Our mission with this guide is to empower gym operators, marketing managers, and sales teams with the knowledge and best practices they need to thrive in this competitive industry."

As fitness operators themselves, the Keepme team comprehends that success in the industry requires innovative marketing strategies that tap into the channels where the audience actively engages. The guide was crafted to simplify the intricate world of multi-channel marketing, making it accessible to all fitness professionals.

"By sharing our expertise and insights, we aim to help fitness professionals leverage WhatsApp as a dynamic and effective marketing channel. Our goal is to drive gym sales, enhance member engagement, and ultimately boost revenue through optimized interactions," added Hilary McGuckin.

Unlike traditional PDF guides that often get lost in inboxes or become outdated, Keepme have taken a different approach and have decided to host the guide using Notion, a ‘productivity web application’.

Phil Spurgeon, Content & SEO Manager for Keepme, highlighted the advantages of hosting the guide this way, saying, "By choosing Notion as the platform for our comprehensive WhatsApp Best Practice Guide, we've ensured that fitness professionals have instant access to the latest insights and best-practices in real-time. Notion's dynamic and collaborative nature aligns perfectly with our mission to empower operators with up-to-date resources, making it easier than ever to stay ahead in the ever-evolving fitness marketing landscape. The living and breathing nature of this guide means users will see the guide grow and develop as WhatsApp does."

The guide covers a wide range of topics, including:

• Unlocking the Power of WhatsApp
• Boosting Gym Sales through Personalization
• Maximizing Engagement with Valuable Content
• Data-Driven Marketing for Enhanced Outreach
• Ensuring Privacy and Trust in Marketing Efforts
• Measuring Success through Engagement Metrics
• Crafting Personalized Messages for Higher Conversion Rates
• Streamlining Communications with Automation
• Staying Ahead with Innovative Marketing Strategies

More press releases and updates from Keepme:
Keepme has today announced a suite of groundbreaking enhancements to its platform, set to pave the way for the direction that AI will take next as it relates to the Fitness Industry.
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM."
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
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KeepMe press release: Keepme Releases A ‘Living & Breathing’ WhatsApp Best Practice Guide for Fitness Operators
Keepme have released a free, comprehensive guide to WhatsApp Best Practices, marking a pivotal addition to their best practice series.
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press release: Keepme

Keepme Releases A ‘Living & Breathing’ WhatsApp Best Practice Guide for Fitness Operators

29 Sep 2023
Keepme have released a free, comprehensive guide to WhatsApp Best Practices / Keepme
Keepme have released a free, comprehensive guide to WhatsApp Best Practices, marking a pivotal addition to their best practice series.

This release underscores Keepme's unwavering commitment to aiding fitness operators worldwide in optimizing their sales and marketing operations. In an industry where personalization and understanding the intricate nuances of your gym's audience are paramount, this guide is said to take operators on a journey towards enhancing member satisfaction and fostering a sense of community that can only be achieved through expertly tailored strategies. As part of their ongoing dedication to the fitness industry, Keepme is on a mission to empower operators with the tools and knowledge they need to thrive in a competitive landscape, ensuring success is not just a goal, but a reality.

Hilary McGuckin, Director of Marketing at Keepme, emphasized the significance of this initiative: "WhatsApp has become an integral part of modern marketing, and we understand the challenges fitness operators face in maximizing its benefits. Our mission with this guide is to empower gym operators, marketing managers, and sales teams with the knowledge and best practices they need to thrive in this competitive industry."

As fitness operators themselves, the Keepme team comprehends that success in the industry requires innovative marketing strategies that tap into the channels where the audience actively engages. The guide was crafted to simplify the intricate world of multi-channel marketing, making it accessible to all fitness professionals.

"By sharing our expertise and insights, we aim to help fitness professionals leverage WhatsApp as a dynamic and effective marketing channel. Our goal is to drive gym sales, enhance member engagement, and ultimately boost revenue through optimized interactions," added Hilary McGuckin.

Unlike traditional PDF guides that often get lost in inboxes or become outdated, Keepme have taken a different approach and have decided to host the guide using Notion, a ‘productivity web application’.

Phil Spurgeon, Content & SEO Manager for Keepme, highlighted the advantages of hosting the guide this way, saying, "By choosing Notion as the platform for our comprehensive WhatsApp Best Practice Guide, we've ensured that fitness professionals have instant access to the latest insights and best-practices in real-time. Notion's dynamic and collaborative nature aligns perfectly with our mission to empower operators with up-to-date resources, making it easier than ever to stay ahead in the ever-evolving fitness marketing landscape. The living and breathing nature of this guide means users will see the guide grow and develop as WhatsApp does."

The guide covers a wide range of topics, including:

• Unlocking the Power of WhatsApp
• Boosting Gym Sales through Personalization
• Maximizing Engagement with Valuable Content
• Data-Driven Marketing for Enhanced Outreach
• Ensuring Privacy and Trust in Marketing Efforts
• Measuring Success through Engagement Metrics
• Crafting Personalized Messages for Higher Conversion Rates
• Streamlining Communications with Automation
• Staying Ahead with Innovative Marketing Strategies

More press releases and updates from Keepme:
Keepme has today announced a suite of groundbreaking enhancements to its platform, set to pave the way for the direction that AI will take next as it relates to the Fitness Industry.
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted.
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM."
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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