Technogym
Technogym
Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Virtuagym

About us   |   Contact us   |  Company blog
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management for the fitness industry and corporate wellness.
Find out more about Virtuagym here...
Virtuagym: News and press releases
11 Jul 2023
Virtuagym has added to its range of training solutions with the launch of Virtuagym AI Coach.
25 May 2023
Virtuagym, global provider of the leading All-in-One health and fitness software solution, and Hidden Profits Marketing, creator of Europe’s foremost platform for gym and studio lead generation, have announced a new partnership, including a product integration.
05 Apr 2023
The Deutscher Fitness und Aerobic Verband e.V (DFAV), the oldest German non-profit association for fitness education, has partnered with Virtuagym, the global provider of All- in-One health and fitness technology for management and coaching.
07 Mar 2023
Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.
19 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators.
03 Oct 2022
The leading fitness industry conference in Europe, FitNation, will take place on the 25th October, 9-5pm CET, at the iconic Eye Film Museum in Amsterdam, The Netherlands.
22 Aug 2022
A new global customer survey asked fitness business owners to reveal how they are continuing to use technology to run their operations and engage with members.
04 May 2022
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
18 Oct 2021
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products.
17 Jan 2021
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
Virtuagym: featured in HCM and Fit Tech magazines
Health Club Management 2023 issue 5
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Health Club Management 2023 issue 4
Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023
Health Club Management 2022 issue 10
Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers
App analysis: Going hybrid
Fit Tech 2023 issue 1
Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Health Club Management 2021 issue 11
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
About Virtuagym
About us
Virtuagym is a global provider of the leading All-in-One health and fitness software solution for the fitness industry and corporate health.

With innovative tools for management, coaching and engagement, Virtuagym helps businesses of all shapes and sizes to grow by enhancing client experiences and business management, supporting retention and saving valuable time and money.

Virtuagym has a mission to make the world a healthier and happier place through its industry-leading technology solutions, empowering businesses and health professionals to help people create sustainable lifestyle change.

Product range and services
Virtuagym’s All-In-One solution enables gyms, studios, and personal training businesses to manage and coach members wherever they are, delivering 24/7 personalised experiences. It also allows them to be more efficient and to focus on business growth, offering a complete integrated ecosystem that seamlessly combines physical and digital services.

The Virtuagym platform has industry leading software for coaching and management, as well as innovative solutions for payments, nutrition coaching, virtual training, community, challenges and more. As an open platform, it can also be easily integrated with other fitness software and hardware providers, to suit individual customer needs.

Furthermore, Virtuagym develops custom branded mobile applications and provides additional services such as an integrated Video Workout Platform and PRO+, a turnkey digital membership and engagement solution.

Shows attending
Meet The Top,
FIBO 2023,
SIBEC 2023,
European Health and Fitness Forum 2023,
W3fit.
case study: Your Personal Training
Your Personal Training embraced fitness technology and worked with Virtuagym to launch the ‘Your Wellbeing App’. A unique management app personalisable for each user, Your Wellbeing supports PTs in running and managing their business by being more efficient and streamlined, enabling them to focus on what they do best - training clients!

Before working with Virtuagym, Your Personal Training needed three or four different apps in order to provide perfect functionality and achieve what they view as the three main pillars for PTs - COACH, MANAGE and ENGAGE. Indeed, for them, PTs now need to act like gyms by providing a full range of services, including subscriptions, payments, booking systems and communities.

However, by creating Your Wellbeing, YPT has enabled its PTs to provide all those things and more in one, easy to use app! Already, PTs utilising Your Wellbeing are working with hundreds of clients, using the app to keep them engaged and on track on a day-to-day basis.

In a time when we are craving engagement more than ever, the trainers YPT supports have really benefited from the app’s community features, which are keeping them and all their clients digitally connected and motivated. The group challenges have been a great resource, creating clubs within clubs!

On top of that, trainers have valued the ease in which the app can be used by them and their clients, including aspects such as the calendar functionality, which has given far clearer visibility of training opportunities. Linked to this, the booking software has taken away the traditional hassle of appointment administration, with the integrated payment system also enabling an ease of process and a streamlined approach for clients, so they can efficiently secure different packages and use earned credits.
case study: Workout Anytime
The desire from Workout Anytime was for a mobile app that was for members, not just trainers, that could do something that previously would require four different apps to achieve.

The innovative app now at their disposal has a robust exercise and workout library, video on demand, and a barcode generator to increase ease of use. Those using it can develop personalised plans with their trainers and work on their health and fitness in a way and at a time most suitable for them.

For example, by doing certain training at home or outside, as well as at the gym, before meeting their trainer once or a couple of times a month. Users also can track and measure their progress through integrations with wearable technology provider Accuro as they seek to reach their individual goals. This in turn provides invaluable data for trainers to tailor plans for their clients.

Virtuagym are working hard with them to progress their Coaches app, as they look to help as many of their franchises to deliver the best service possible. To date, there has been a huge increase in engagement, with approximately 1,000 new members per week thanks to expert marketing by Workout Anytime and quick responses from Virtuagym to iron out any creases as the roll-out kicked in. The app is already in all 170 clubs, with the next aim being to hit the target of having 65,000 consumer users.

Workout Anytime is also looking to invest more in wearable technology to make the very most of integrating other apps with Virtuagym, with the view to keeping everything running through one intuitive platform.
case study: Energy Fitness Professional
The oldest corporate fitness provider in the UK wanted a software provider to help with covering all the admin, doing the marketing but that could also be an in-your-pocket gym, so that rather than going to join a commercial gym down the road, workplace employees still wanted to join their gyms because of the better service.

They leveraged Virtuagym’s community feature to reach out to members, stay connected, and advertise their services. The Virtuagym credit system was one of the main selling points, with FitPro Station trainers able to buy credits and subsequently use them to schedule workspace time. The flexibility of the Virtuagym software for gyms was also crucial for EFP. It meant that the company could create bespoke apps and branding for each of the 13 sites they use software with.
Virtuagym video gallery:
Key personnel
Hugo Braam, Co-founder & CEO
Paul Braam, Co-founder & CEO
Mark Louter, Chief Revenue Officer
Kelly Heijligenberg, Head of People & Culture
Wesley Groenendijk, VP of Sales
Key customers
Virtuagym supports more than 20 million consumers, over 9,000 fitness businesses, and 45,000+ trainers worldwide.

Virtuagym works with all types of fitness businesses and entrepreneurs, as well as corporate wellness providers.
Testimonial
“With Virtuagym’s end-to-end Customer Mobile Solution we’ve vastly improved member communications, retention, sales and business intelligence. This has skyrocketed the continual growth for Jetts UK.”
– Andy Johnson, Head of Operations at Jetts UK
"Virtuagym’s on-boarding and support has been gold standard. Their consultative way of working fits perfectly with how we run.”

“The Your Wellbeing app we created with Virtuagym is exactly what we as a club have been looking for. All our needs are rolled into one place, from our gym booking system to virtual workouts. Our members love it.”

“By embracing a hybrid approach, our Personal Trainers can give their clients direction and support based on their needs in a cost-effective way, helping them to achieve more holistic all-body health”
– Aaron McCulloch, Managing Director, Your Personal Training
Virtuagym
Tel: +44 20 3885 3926
Address: Keizersgracht 424, 1016 GC Amsterdam, North Holland, Netherlands
Hugo Braam, Co-founder
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HCM promotional features
Promotion
An integration between Xplor Gym and Technogym Mywellness CRM has been designed to deliver personalisation at scale
HCM promotional features
Promotion
Virgin Active has upgraded its gym floor proposition to maximise consumer trends in partnership with Technogym
HCM promotional features
Promotion
Loughborough University set out to expand its Powerbase gym to support people both with and without disabilities equally, as Gregory Bradley explains
HCM promotional features
Promotion
ServiceSport UK has partnered with cutting edge outfit, Upholstery2u, to expand its upholstery repair services, enabling operators to keep their gyms in perfect working order
HCM promotional features
Promotion
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
HCM promotional features
Promotion
Rob Cunningham, director of leisure at BH Live, explains the positive impact Orbit4 is having on the organisation
HCM promotional features
Sponsored
LFX customisable experiences are the next step in the evolution of the Life Fitness functional training offering
HCM promotional features
Sponsored
Cheriee Wales reports from the recent Fitronics and Proinsight ConnectCX conference and CoursePro Summit
HCM promotional features
Sponsored
Matrix Fitness funds the MH1 Global movement to provide mental health support and expertise to the fitness industry
HCM promotional features
HCM magazine
Around 85 per cent of disease is epigenetic/preventable and exercise is one of the most effective ways of delivering prevention. Can the industry shout loudly enough about this to be heard?
HCM magazine
HCM People

Dan Summerson

MD, Everlast Gyms
We’re gearing up for global expansion through joint ventures with our retail partners
HCM magazine
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM magazine
Many living in rural areas are missing out on fitness, as the standard gym model doesn’t work with low population densities. Kath Hudson asks how public and private sectors can broaden their reach
Featured supplier news
Featured supplier news: BLK BOX and GB Taekwondo unveil new stage for Paris 2024 Olympic glory
BLK BOX was the partner of choice for the design, fit out and install of GB Taekwondo’s new high-performance gym, as the team prepares for the Olympics in Paris 2024.
Featured supplier news
Featured supplier news: The power of palm cooling – the next major cold therapy trend
The performance benefits of cold therapy have filtered from professional sports into the mainstream consumer in recent years.
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Third Digital Futures report shows rewards for operators investing in digital strategy
Fitness and leisure organisations that make continued investment in digital transformation are moving ahead of the competition, according to findings released today in the third annual Digital Futures report from ukactive and Sport England.
Featured press releases
TRP - The Retention People press release: Keith Smith partners with Fitronics to deliver interaction training to leisure facilities
Fitronics is delighted to announce its newest partner to the Consult brand; Keith Smith.
Directory
Lockers
Fitlockers: Lockers
Digital
SpiviTech: Digital
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
MECOTEC GmbH: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Newport, Isle of Wight, PO30 2NU
Savills
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
06-08 Feb 2024
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Gold company profile

Virtuagym

About us   |   Contact us   |  Company blog
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management for the fitness industry and corporate wellness.
Find out more about Virtuagym here...
Virtuagym: News and press releases
11 Jul 2023
Virtuagym has added to its range of training solutions with the launch of Virtuagym AI Coach.
25 May 2023
Virtuagym, global provider of the leading All-in-One health and fitness software solution, and Hidden Profits Marketing, creator of Europe’s foremost platform for gym and studio lead generation, have announced a new partnership, including a product integration.
05 Apr 2023
The Deutscher Fitness und Aerobic Verband e.V (DFAV), the oldest German non-profit association for fitness education, has partnered with Virtuagym, the global provider of All- in-One health and fitness technology for management and coaching.
07 Mar 2023
Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.
19 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators.
03 Oct 2022
The leading fitness industry conference in Europe, FitNation, will take place on the 25th October, 9-5pm CET, at the iconic Eye Film Museum in Amsterdam, The Netherlands.
22 Aug 2022
A new global customer survey asked fitness business owners to reveal how they are continuing to use technology to run their operations and engage with members.
04 May 2022
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
18 Oct 2021
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products.
17 Jan 2021
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
Virtuagym: featured in HCM and Fit Tech magazines
Health Club Management 2023 issue 5
The growth of digital options and integrations is opening up new functionality for health clubs, as Frances Marcellin discovers
Health Club Management 2023 issue 4
Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023
Health Club Management 2022 issue 10
Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers
App analysis: Going hybrid
Fit Tech 2023 issue 1
Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Health Club Management 2021 issue 11
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
About Virtuagym
About us
Virtuagym is a global provider of the leading All-in-One health and fitness software solution for the fitness industry and corporate health.

With innovative tools for management, coaching and engagement, Virtuagym helps businesses of all shapes and sizes to grow by enhancing client experiences and business management, supporting retention and saving valuable time and money.

Virtuagym has a mission to make the world a healthier and happier place through its industry-leading technology solutions, empowering businesses and health professionals to help people create sustainable lifestyle change.

Product range and services
Virtuagym’s All-In-One solution enables gyms, studios, and personal training businesses to manage and coach members wherever they are, delivering 24/7 personalised experiences. It also allows them to be more efficient and to focus on business growth, offering a complete integrated ecosystem that seamlessly combines physical and digital services.

The Virtuagym platform has industry leading software for coaching and management, as well as innovative solutions for payments, nutrition coaching, virtual training, community, challenges and more. As an open platform, it can also be easily integrated with other fitness software and hardware providers, to suit individual customer needs.

Furthermore, Virtuagym develops custom branded mobile applications and provides additional services such as an integrated Video Workout Platform and PRO+, a turnkey digital membership and engagement solution.

Shows attending
Meet The Top,
FIBO 2023,
SIBEC 2023,
European Health and Fitness Forum 2023,
W3fit.
case study: Your Personal Training
Your Personal Training embraced fitness technology and worked with Virtuagym to launch the ‘Your Wellbeing App’. A unique management app personalisable for each user, Your Wellbeing supports PTs in running and managing their business by being more efficient and streamlined, enabling them to focus on what they do best - training clients!

Before working with Virtuagym, Your Personal Training needed three or four different apps in order to provide perfect functionality and achieve what they view as the three main pillars for PTs - COACH, MANAGE and ENGAGE. Indeed, for them, PTs now need to act like gyms by providing a full range of services, including subscriptions, payments, booking systems and communities.

However, by creating Your Wellbeing, YPT has enabled its PTs to provide all those things and more in one, easy to use app! Already, PTs utilising Your Wellbeing are working with hundreds of clients, using the app to keep them engaged and on track on a day-to-day basis.

In a time when we are craving engagement more than ever, the trainers YPT supports have really benefited from the app’s community features, which are keeping them and all their clients digitally connected and motivated. The group challenges have been a great resource, creating clubs within clubs!

On top of that, trainers have valued the ease in which the app can be used by them and their clients, including aspects such as the calendar functionality, which has given far clearer visibility of training opportunities. Linked to this, the booking software has taken away the traditional hassle of appointment administration, with the integrated payment system also enabling an ease of process and a streamlined approach for clients, so they can efficiently secure different packages and use earned credits.
case study: Workout Anytime
The desire from Workout Anytime was for a mobile app that was for members, not just trainers, that could do something that previously would require four different apps to achieve.

The innovative app now at their disposal has a robust exercise and workout library, video on demand, and a barcode generator to increase ease of use. Those using it can develop personalised plans with their trainers and work on their health and fitness in a way and at a time most suitable for them.

For example, by doing certain training at home or outside, as well as at the gym, before meeting their trainer once or a couple of times a month. Users also can track and measure their progress through integrations with wearable technology provider Accuro as they seek to reach their individual goals. This in turn provides invaluable data for trainers to tailor plans for their clients.

Virtuagym are working hard with them to progress their Coaches app, as they look to help as many of their franchises to deliver the best service possible. To date, there has been a huge increase in engagement, with approximately 1,000 new members per week thanks to expert marketing by Workout Anytime and quick responses from Virtuagym to iron out any creases as the roll-out kicked in. The app is already in all 170 clubs, with the next aim being to hit the target of having 65,000 consumer users.

Workout Anytime is also looking to invest more in wearable technology to make the very most of integrating other apps with Virtuagym, with the view to keeping everything running through one intuitive platform.
case study: Energy Fitness Professional
The oldest corporate fitness provider in the UK wanted a software provider to help with covering all the admin, doing the marketing but that could also be an in-your-pocket gym, so that rather than going to join a commercial gym down the road, workplace employees still wanted to join their gyms because of the better service.

They leveraged Virtuagym’s community feature to reach out to members, stay connected, and advertise their services. The Virtuagym credit system was one of the main selling points, with FitPro Station trainers able to buy credits and subsequently use them to schedule workspace time. The flexibility of the Virtuagym software for gyms was also crucial for EFP. It meant that the company could create bespoke apps and branding for each of the 13 sites they use software with.
Virtuagym
Tel: +44 20 3885 3926
Address: Keizersgracht 424, 1016 GC Amsterdam, North Holland, Netherlands
Hugo Braam, Co-founder
Virtuagym video gallery:
Key personnel
Hugo Braam, Co-founder & CEO
Paul Braam, Co-founder & CEO
Mark Louter, Chief Revenue Officer
Kelly Heijligenberg, Head of People & Culture
Wesley Groenendijk, VP of Sales
Key customers
Virtuagym supports more than 20 million consumers, over 9,000 fitness businesses, and 45,000+ trainers worldwide.

Virtuagym works with all types of fitness businesses and entrepreneurs, as well as corporate wellness providers.
Testimonial
“With Virtuagym’s end-to-end Customer Mobile Solution we’ve vastly improved member communications, retention, sales and business intelligence. This has skyrocketed the continual growth for Jetts UK.”
– Andy Johnson, Head of Operations at Jetts UK
Testimonial
"Virtuagym’s on-boarding and support has been gold standard. Their consultative way of working fits perfectly with how we run.”

“The Your Wellbeing app we created with Virtuagym is exactly what we as a club have been looking for. All our needs are rolled into one place, from our gym booking system to virtual workouts. Our members love it.”

“By embracing a hybrid approach, our Personal Trainers can give their clients direction and support based on their needs in a cost-effective way, helping them to achieve more holistic all-body health”
– Aaron McCulloch, Managing Director, Your Personal Training
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