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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Virtuagym

Contact  |  Updates
What we can do for you
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management for the fitness industry and corporate wellness.

The mission of Virtuagym is to make the world a healthier and happier place through its industry-leading technology solutions, empowering businesses and health professionals to help people create sustainable lifestyle change.

The Virtuagym platform delivers a complete ecosystem with integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, wearables, online coaching, scheduling, billing and more.

Virtuagym supports more than 18 million consumers, over 9,000 fitness businesses and 35,000+ trainers worldwide.

Background
Virtuagym was founded by Paul and Hugo Braam in 2008 to create new technologies that help people live healthier lives

Key products and services
Virtuagym provides industry-leading technology for coaching, engagement, and management. This enables fitness businesses to deliver comprehensive 24/7 personalised fitness experiences to members wherever they are, to be more efficient and to focus on supporting their customers and growing their business.

Virtuagym’s All-In-One solution is ideal for the modern hybrid fitness business. It offers a complete integrated ecosystem so that gyms, studios and personal training businesses of all shapes and sizes can seamlessly combine their physical and digital services. Virtuagym enables its customers to combine different standalone and add-on packages to ensure that they are providing a service most suitable to their needs.

The Virtuagym offer ranges from an industry-leading exercise and nutrition coaching platform to engagement solutions such as virtual training, live workout videos, meditations, community features, challenges, rewards and more. It also includes fitness management software dealing with important areas such as payment, scheduling, coaching and member management and communication, keeping end-users more engaged and business processes more efficient. Additional services include an integrated Video Workout Platform to further boost engagement and revenue and PRO+, a revolutionary turnkey digital membership and engagement solution.
case study: Your Personal Training
Your Personal Training embraced fitness technology and worked with Virtuagym to launch the ‘Your Wellbeing App’. A unique management app personalisable for each user, Your Wellbeing supports PTs in running and managing their business by being more efficient and streamlined, enabling them to focus on what they do best - training clients!

Before working with Virtuagym, Your Personal Training needed three or four different apps in order to provide perfect functionality and achieve what they view as the three main pillars for PTs - COACH, MANAGE and ENGAGE. Indeed, for them, PTs now need to act like gyms by providing a full range of services, including subscriptions, payments, booking systems and communities.

However, by creating Your Wellbeing, YPT has enabled its PTs to provide all those things and more in one, easy to use app! Already, PTs utilising Your Wellbeing are working with hundreds of clients, using the app to keep them engaged and on track on a day-to-day basis.

In a time when we are craving engagement more than ever, the trainers YPT supports have really benefited from the app’s community features, which are keeping them and all their clients digitally connected and motivated. The group challenges have been a great resource, creating clubs within clubs!

On top of that, trainers have valued the ease in which the app can be used by them and their clients, including aspects such as the calendar functionality, which has given far clearer visibility of training opportunities. Linked to this, the booking software has taken away the traditional hassle of appointment administration, with the integrated payment system also enabling an ease of process and a streamlined approach for clients, so they can efficiently secure different packages and use earned credits.
case study: Workout Anytime
The desire from Workout Anytime was for a mobile app that was for members, not just trainers, that could do something that previously would require four different apps to achieve.

The innovative app now at their disposal has a robust exercise and workout library, video on demand, and a barcode generator to increase ease of use. Those using it can develop personalised plans with their trainers and work on their health and fitness in a way and at a time most suitable for them.

For example, by doing certain training at home or outside, as well as at the gym, before meeting their trainer once or a couple of times a month. Users also can track and measure their progress through integrations with wearable technology provider Accuro as they seek to reach their individual goals. This in turn provides invaluable data for trainers to tailor plans for their clients.

Virtuagym are working hard with them to progress their Coaches app, as they look to help as many of their franchises to deliver the best service possible. To date, there has been a huge increase in engagement, with approximately 1,000 new members per week thanks to expert marketing by Workout Anytime and quick responses from Virtuagym to iron out any creases as the roll-out kicked in. The app is already in all 170 clubs, with the next aim being to hit the target of having 65,000 consumer users.

Workout Anytime is also looking to invest more in wearable technology to make the very most of integrating other apps with Virtuagym, with the view to keeping everything running through one intuitive platform.
case study: Energy Fitness Professional
The oldest corporate fitness provider in the UK wanted a software provider to help with covering all the admin, doing the marketing but that could also be an in-your-pocket gym, so that rather than going to join a commercial gym down the road, workplace employees still wanted to join their gyms because of the better service.

They leveraged Virtuagym’s community feature to reach out to members, stay connected, and advertise their services. The Virtuagym credit system was one of the main selling points, with FitPro Station trainers able to buy credits and subsequently use them to schedule workspace time. The flexibility of the Virtuagym software for gyms was also crucial for EFP. It meant that the company could create bespoke apps and branding for each of the 13 sites they use software with.
Virtuagym video gallery:
Key personnel
Hugo Braam, Co-founder & CEO
Paul Braam, Co-founder & CEO
Quinten Francken-Bosman, COO
Mark Louter, Chief Revenue Officer
Thomas Woods, VP Enterprise Sales
Key customers
Virtuagym supports more than 18 million consumers, over 9,000 fitness businesses and 40,000+ trainers around the world. Virtuagym works with fitness businesses and entrepreneurs of all shapes and sizes, as well as corporate wellness providers.
Testimonial
"Virtuagym’s on-boarding and support has been gold standard. Their consultative way of working fits perfectly with how we run.”

“The Your Wellbeing app we created with Virtuagym is exactly what we as a club have been looking for. All our needs are rolled into one place, from our gym booking system to virtual workouts. Our members love it.”

“By embracing a hybrid approach, our Personal Trainers can give their clients direction and support based on their needs in a cost-effective way, helping them to achieve more holistic all-body health”
– Aaron McCulloch, Managing Director, Your Personal Training
updates & press releases
04 May 2022
Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,” says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”

As the physical fitness industry emerges from the global pandemic, this next investment represents an important point in Virtuagym’s mission to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.

“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”
Virtuagym: news from HCMmag.com and FitTechGlobal.com
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products.
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution.
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Virtuagym: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Virtuagym
Tel: +44 20 3885 3926
Hugo Braam, Co-founder
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
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Establishing new data and insight services and strengthening relationships with both government and the NHS ...
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More than one in five (27 per cent) Americans belonged to a health club or ...
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Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
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Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
HCM Magazine
Interview
Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
HCM magazine
HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
HCM magazine
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM magazine
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Gold company profile

Virtuagym

Contact  |  Updates
What we can do for you
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management for the fitness industry and corporate wellness.

The mission of Virtuagym is to make the world a healthier and happier place through its industry-leading technology solutions, empowering businesses and health professionals to help people create sustainable lifestyle change.

The Virtuagym platform delivers a complete ecosystem with integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, wearables, online coaching, scheduling, billing and more.

Virtuagym supports more than 18 million consumers, over 9,000 fitness businesses and 35,000+ trainers worldwide.

Background
Virtuagym was founded by Paul and Hugo Braam in 2008 to create new technologies that help people live healthier lives

Key products and services
Virtuagym provides industry-leading technology for coaching, engagement, and management. This enables fitness businesses to deliver comprehensive 24/7 personalised fitness experiences to members wherever they are, to be more efficient and to focus on supporting their customers and growing their business.

Virtuagym’s All-In-One solution is ideal for the modern hybrid fitness business. It offers a complete integrated ecosystem so that gyms, studios and personal training businesses of all shapes and sizes can seamlessly combine their physical and digital services. Virtuagym enables its customers to combine different standalone and add-on packages to ensure that they are providing a service most suitable to their needs.

The Virtuagym offer ranges from an industry-leading exercise and nutrition coaching platform to engagement solutions such as virtual training, live workout videos, meditations, community features, challenges, rewards and more. It also includes fitness management software dealing with important areas such as payment, scheduling, coaching and member management and communication, keeping end-users more engaged and business processes more efficient. Additional services include an integrated Video Workout Platform to further boost engagement and revenue and PRO+, a revolutionary turnkey digital membership and engagement solution.
case study: Your Personal Training
Your Personal Training embraced fitness technology and worked with Virtuagym to launch the ‘Your Wellbeing App’. A unique management app personalisable for each user, Your Wellbeing supports PTs in running and managing their business by being more efficient and streamlined, enabling them to focus on what they do best - training clients!

Before working with Virtuagym, Your Personal Training needed three or four different apps in order to provide perfect functionality and achieve what they view as the three main pillars for PTs - COACH, MANAGE and ENGAGE. Indeed, for them, PTs now need to act like gyms by providing a full range of services, including subscriptions, payments, booking systems and communities.

However, by creating Your Wellbeing, YPT has enabled its PTs to provide all those things and more in one, easy to use app! Already, PTs utilising Your Wellbeing are working with hundreds of clients, using the app to keep them engaged and on track on a day-to-day basis.

In a time when we are craving engagement more than ever, the trainers YPT supports have really benefited from the app’s community features, which are keeping them and all their clients digitally connected and motivated. The group challenges have been a great resource, creating clubs within clubs!

On top of that, trainers have valued the ease in which the app can be used by them and their clients, including aspects such as the calendar functionality, which has given far clearer visibility of training opportunities. Linked to this, the booking software has taken away the traditional hassle of appointment administration, with the integrated payment system also enabling an ease of process and a streamlined approach for clients, so they can efficiently secure different packages and use earned credits.
case study: Workout Anytime
The desire from Workout Anytime was for a mobile app that was for members, not just trainers, that could do something that previously would require four different apps to achieve.

The innovative app now at their disposal has a robust exercise and workout library, video on demand, and a barcode generator to increase ease of use. Those using it can develop personalised plans with their trainers and work on their health and fitness in a way and at a time most suitable for them.

For example, by doing certain training at home or outside, as well as at the gym, before meeting their trainer once or a couple of times a month. Users also can track and measure their progress through integrations with wearable technology provider Accuro as they seek to reach their individual goals. This in turn provides invaluable data for trainers to tailor plans for their clients.

Virtuagym are working hard with them to progress their Coaches app, as they look to help as many of their franchises to deliver the best service possible. To date, there has been a huge increase in engagement, with approximately 1,000 new members per week thanks to expert marketing by Workout Anytime and quick responses from Virtuagym to iron out any creases as the roll-out kicked in. The app is already in all 170 clubs, with the next aim being to hit the target of having 65,000 consumer users.

Workout Anytime is also looking to invest more in wearable technology to make the very most of integrating other apps with Virtuagym, with the view to keeping everything running through one intuitive platform.
case study: Energy Fitness Professional
The oldest corporate fitness provider in the UK wanted a software provider to help with covering all the admin, doing the marketing but that could also be an in-your-pocket gym, so that rather than going to join a commercial gym down the road, workplace employees still wanted to join their gyms because of the better service.

They leveraged Virtuagym’s community feature to reach out to members, stay connected, and advertise their services. The Virtuagym credit system was one of the main selling points, with FitPro Station trainers able to buy credits and subsequently use them to schedule workspace time. The flexibility of the Virtuagym software for gyms was also crucial for EFP. It meant that the company could create bespoke apps and branding for each of the 13 sites they use software with.
Testimonial
"Virtuagym’s on-boarding and support has been gold standard. Their consultative way of working fits perfectly with how we run.”

“The Your Wellbeing app we created with Virtuagym is exactly what we as a club have been looking for. All our needs are rolled into one place, from our gym booking system to virtual workouts. Our members love it.”

“By embracing a hybrid approach, our Personal Trainers can give their clients direction and support based on their needs in a cost-effective way, helping them to achieve more holistic all-body health”
– Aaron McCulloch, Managing Director, Your Personal Training
updates & press releases
04 May 2022
Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

“The last two years have been quite challenging for our industry, but I believe our solutions have shown our customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience,” says Hugo Braam, CEO and Co-Founder of Virtuagym. “We are extremely excited and humbled by the support of Icecat with this new investment. We’re just getting started with our big plans to positively impact our industry even more, and we’ll keep working hard to help our customers with great new solutions.”

As the physical fitness industry emerges from the global pandemic, this next investment represents an important point in Virtuagym’s mission to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.

“We are happy to support Virtuagym in their plans for further health technology innovation and growth,’’ says Martijn Hoogeveen, CEO at Icecat. “We like the Virtuagym team and their cloud vision to help transform the health and fitness industry.”
Virtuagym: news from HCMmag.com and FitTechGlobal.com
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products.
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.
Virtuagym has launched Stronger Together, an all-in-one, hybrid membership solution.
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Virtuagym: featured in HCM and Fit Tech magazines
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Software: Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Virtuagym
Tel: +44 20 3885 3926
Hugo Braam, Co-founder
Virtuagym video gallery:
Key personnel
Hugo Braam, Co-founder & CEO
Paul Braam, Co-founder & CEO
Quinten Francken-Bosman, COO
Mark Louter, Chief Revenue Officer
Thomas Woods, VP Enterprise Sales
Key customers
Virtuagym supports more than 18 million consumers, over 9,000 fitness businesses and 40,000+ trainers around the world. Virtuagym works with fitness businesses and entrepreneurs of all shapes and sizes, as well as corporate wellness providers.
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