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press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

Everyone Active wins Sheffield contract for management of 13 major sport and leisure facilities

13 Aug 2024
Everyone Active has been announced as the new operator of Sheffield’s citywide sport and leisure centres, and golf courses from January 2025 / Everyone Active / Sheffield City Council
Sports and Leisure Management’s Everyone Active has been announced as the new operator of Sheffield’s sport and leisure venues, as of 1st January 2025.

Last year, Sheffield City Council revealed that the city’s leisure and entertainment venues were set to receive £117 million of investment including rebuilds of some of the city’s most popular leisure centres.

As part of these plans, a competitive procurement process was launched in a bid to attract the best in leisure provision to run Sheffield’s venues.

Following the final stage of the highly competitive tender process, Everyone Active, part of Sports and Leisure Management (SLM), has now been announced as the new operator of Sheffield’s citywide sport and leisure centres, and golf courses from January 2025.

The newly managed facilities will see Everyone Active's portfolio increase to more than 240 leisure and cultural facilities, marking year-on-year growth for the company since 2019.

Everyone Active will take over the management of three golf courses and seven leisure facilities across the city, including the English Institute of Sport (EISS), one of seven high performance centres across England providing access to high quality facilities that are specifically designed for elite athletes. These include boxing, paralympic table tennis, paralympic badminton and table tennis.

The EISS has a rich sporting history. It is home to a range of professional sports clubs and has supported some of the country’s most successful athletes who have trained at the venue, including Sheffield’s Dame Jessica Ennis Hill, Anthony Joshua during his time on the GB Boxing programme, World Champion Para Badminton player, Jack Shepherd and Will Bayley, the world’s number one paralympic table tennis player.

It is also home to several National Governing Bodies and influential sporting organisations as well as community gym and indoor athletics facilities.

Everyone Active will also operate Ponds Forge International Sports Centre, which is home to City of Sheffield Swim School and City of Sheffield Diving; the home of Paris 2024 bronze medallist Yasmin Harper. It is one of only a dozen Olympic sized swimming pools in the UK and also home to Europe’s deepest diving pool.

Alongside Ponds Forge, Everyone Active will operate IceSheffield, the home of British Ice Skating and the Sheffield Steeldogs. It is also a centre of excellence for figure skating, ice dance and hockey and one of the only two facilities in the UK that has two Olympic sized ice pads.

Hillsborough, Concord and Springs Leisure centres and Heeley Pool, will also come under Everyone Active control next year, followed by Graves, Thorncliffe and Wisewood Leisure Centres in 2026.

Everyone Active has ambitious plans for the city’s leisure venues. They aim to tailor facilities and services to cater to the different local communities in Sheffield, supporting the Council’s plans to improve health inequalities across the city by having facilities, activities and services which are modern, welcoming and inclusive.

David Bibby, Managing Director at Everyone Active, said: “We feel privileged to have been chosen as the new operator for Sheffield’s sport and leisure venues. There is an incredible array of facilities within the city, renowned for hosting major sporting events and cultivating world-class athletes.

“As a company that started out 37 years ago running a single site, it is fantastic to continue our growth in new areas of the UK, now reaching more than 240 leisure and cultural facilities.

“Sheffield is an amazing city, and we are delighted to be working in partnership with Sheffield City Council to serve the vibrant communities within it. We take huge pride in offering opportunities for people of all ages, abilities and interests to engage in physical activity.

“Our experience of managing elite facilities across the country means we are well placed to continue the legacy of Sheffield’s iconic venues, and we look forward to keeping the spirit of sport and exercise alive across the city.”

Councillor Tom Hunt, Leader of Sheffield City Council, said: “Sheffield is a city of sport, and we are incredibly proud of our sporting heritage and facilities.

“Thousands of people enjoy our sport and leisure facilities every day, and our incredible venues have played host to major sporting events over the years. Our facilities have also cultivated talented athletes that have gone on to compete in the Olympics, world championships and who have reached the highest level in their sport.

“Everyone Active will bring a wealth of experience and expertise to help elevate our sport and leisure offer across the city, even further.”

Councillor Kurtis Crossland, Chair of the Communities, Parks and Leisure Committee at Sheffield City Council, added: “We are committed to ensuring that every person in Sheffield has access to facilities and services that support them in being more active, more often.

“Everyone Active share these ambitions and have shown their commitment to help us tackle health inequalities across Sheffield, which is why we are delighted to welcome them onboard.”

Sheffield City Council has also extended its thanks to Sheffield City Trust, who has operated 11 of the city’s sport and entertainment venues for over 30 years, and to Places Leisure who has operated the three newer venues since 2016.

Councillor Kurtis Crossland added: “As we enter this new exciting chapter, we would also like to thank the amazing teams at Sheffield City Trust and Places Leisure, who have done so much for our venues and to keep our communities active over the years.

“The majority of these teams will transfer to Everyone Active and continue their hard work to help keep Sheffield Moving More.”



More press releases and updates from Everyone Active:
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Everyone Active: featured in HCM and Fit Tech magazines
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Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
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press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

Everyone Active wins Sheffield contract for management of 13 major sport and leisure facilities

13 Aug 2024
Everyone Active has been announced as the new operator of Sheffield’s citywide sport and leisure centres, and golf courses from January 2025 / Everyone Active / Sheffield City Council
Sports and Leisure Management’s Everyone Active has been announced as the new operator of Sheffield’s sport and leisure venues, as of 1st January 2025.

Last year, Sheffield City Council revealed that the city’s leisure and entertainment venues were set to receive £117 million of investment including rebuilds of some of the city’s most popular leisure centres.

As part of these plans, a competitive procurement process was launched in a bid to attract the best in leisure provision to run Sheffield’s venues.

Following the final stage of the highly competitive tender process, Everyone Active, part of Sports and Leisure Management (SLM), has now been announced as the new operator of Sheffield’s citywide sport and leisure centres, and golf courses from January 2025.

The newly managed facilities will see Everyone Active's portfolio increase to more than 240 leisure and cultural facilities, marking year-on-year growth for the company since 2019.

Everyone Active will take over the management of three golf courses and seven leisure facilities across the city, including the English Institute of Sport (EISS), one of seven high performance centres across England providing access to high quality facilities that are specifically designed for elite athletes. These include boxing, paralympic table tennis, paralympic badminton and table tennis.

The EISS has a rich sporting history. It is home to a range of professional sports clubs and has supported some of the country’s most successful athletes who have trained at the venue, including Sheffield’s Dame Jessica Ennis Hill, Anthony Joshua during his time on the GB Boxing programme, World Champion Para Badminton player, Jack Shepherd and Will Bayley, the world’s number one paralympic table tennis player.

It is also home to several National Governing Bodies and influential sporting organisations as well as community gym and indoor athletics facilities.

Everyone Active will also operate Ponds Forge International Sports Centre, which is home to City of Sheffield Swim School and City of Sheffield Diving; the home of Paris 2024 bronze medallist Yasmin Harper. It is one of only a dozen Olympic sized swimming pools in the UK and also home to Europe’s deepest diving pool.

Alongside Ponds Forge, Everyone Active will operate IceSheffield, the home of British Ice Skating and the Sheffield Steeldogs. It is also a centre of excellence for figure skating, ice dance and hockey and one of the only two facilities in the UK that has two Olympic sized ice pads.

Hillsborough, Concord and Springs Leisure centres and Heeley Pool, will also come under Everyone Active control next year, followed by Graves, Thorncliffe and Wisewood Leisure Centres in 2026.

Everyone Active has ambitious plans for the city’s leisure venues. They aim to tailor facilities and services to cater to the different local communities in Sheffield, supporting the Council’s plans to improve health inequalities across the city by having facilities, activities and services which are modern, welcoming and inclusive.

David Bibby, Managing Director at Everyone Active, said: “We feel privileged to have been chosen as the new operator for Sheffield’s sport and leisure venues. There is an incredible array of facilities within the city, renowned for hosting major sporting events and cultivating world-class athletes.

“As a company that started out 37 years ago running a single site, it is fantastic to continue our growth in new areas of the UK, now reaching more than 240 leisure and cultural facilities.

“Sheffield is an amazing city, and we are delighted to be working in partnership with Sheffield City Council to serve the vibrant communities within it. We take huge pride in offering opportunities for people of all ages, abilities and interests to engage in physical activity.

“Our experience of managing elite facilities across the country means we are well placed to continue the legacy of Sheffield’s iconic venues, and we look forward to keeping the spirit of sport and exercise alive across the city.”

Councillor Tom Hunt, Leader of Sheffield City Council, said: “Sheffield is a city of sport, and we are incredibly proud of our sporting heritage and facilities.

“Thousands of people enjoy our sport and leisure facilities every day, and our incredible venues have played host to major sporting events over the years. Our facilities have also cultivated talented athletes that have gone on to compete in the Olympics, world championships and who have reached the highest level in their sport.

“Everyone Active will bring a wealth of experience and expertise to help elevate our sport and leisure offer across the city, even further.”

Councillor Kurtis Crossland, Chair of the Communities, Parks and Leisure Committee at Sheffield City Council, added: “We are committed to ensuring that every person in Sheffield has access to facilities and services that support them in being more active, more often.

“Everyone Active share these ambitions and have shown their commitment to help us tackle health inequalities across Sheffield, which is why we are delighted to welcome them onboard.”

Sheffield City Council has also extended its thanks to Sheffield City Trust, who has operated 11 of the city’s sport and entertainment venues for over 30 years, and to Places Leisure who has operated the three newer venues since 2016.

Councillor Kurtis Crossland added: “As we enter this new exciting chapter, we would also like to thank the amazing teams at Sheffield City Trust and Places Leisure, who have done so much for our venues and to keep our communities active over the years.

“The majority of these teams will transfer to Everyone Active and continue their hard work to help keep Sheffield Moving More.”



More press releases and updates from Everyone Active:
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will take place at Everyone Active facilities across the country on Friday, 19 June 2026.
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Everyone Active: featured in HCM and Fit Tech magazines
Industry insight: Wellbeing focus
Oli Patrick gives his views on five of the big trends in the coming year, while urging the industry to keep a tight focus on the basics
Fitness Foresight: HCM Fitness trends
Kath Hudson and Liz Terry take a look at the top trends impacting the industry in 2026-27
HCM People: Jamie Clements
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Show preview: Elevate 2026
Welcome to Elevate 2026
Industry insights: The way I see it
How can the industry attract people who don’t think gyms are for them? How do we get governments on side? Are memberships too cheap? Will the recovery trend be a flash in the pan? And why is this such a great industry to work in? HCM Handbook gets the views from senior global operators
Kantar: Brand power
Liz Terry looks at which operators are most recognised by consumers, using Kantar’s latest brand insight
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
Everyone Active video gallery:
Key personnel
David Bibby, managing director
Pete Williams, business development director
Ben Beevers, group development director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Plans for the next 12 months
We now manage more than 250 sites in partnership with, or as an agent of, more than 70 local authorities. We will be working closely with each of our partners to help people get active and stay healthy. Whether it is state-of-the art gym equipment, excellent sports facilities, Swim England-accredited swimming programmes or fun activities for children, our centres will continue to offer something for the entire community to enjoy.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, project manager, Somerset West & Taunton Council
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