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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

LIVE: news
20:00 PM | 25 May 2020
The next Fit Summit will take place on 17 June 2020 from 7.00am to 10.00am BST

Speakers will include:

Bechara Saab - Mobio Interactive

Brooke Vulinovich - social media consultant

Gemma Bonnett-Kolakowska - former global head of marketing, MYZONE and Matrix

Hendrik Chasse - Atlas Asset Management

Jean-Baptiste Roy - Asia Sports Tech

Juraj Kocar - Somavedic

Jim Huether - Hyperice

Lara Morgan - investor and advisor

Linda Tang - WeBarre

Loron Orris - Asia Sports Tech

Laura Ranin - Healthzilla

Owen Bowling - CrankIt Fitness

Remi Nodet - Exerp

Rocky Chow - Hong Kong Rugby Union

Saurabh Bajpai - L Catterton

Unmish Parthasarathi - Picture Board Partners

Vlado Bosanac - MyFiziq
19:44 PM | 25 May 2020
This event with VivaGym CEO, Juan Del Río Nieto, is on Thursday, May 28 at 11.00 am EDT.
PROMOTION
21:01 PM | 21 May 2020
You can now sign up for FIBO USA - 6-8 November 2020 in Miami Beach.
15:41 PM | 19 May 2020
A new business intelligence report released by HTF MI, called Global gym and health clubs market size, status and forecast 2025 has been released with a cover price of US$3,300.

Mentioned in it are Bev Francis's Powerhouse Gym, Metroflex Gym, Original Temple Gym, Titan Fitness, Crunch Fitness, David Lloyd Leisure, Equinox, Fitness International, Gold's Gym, McFIT, Scandinavian Fitness, UFC Gym, X Sport Fitness & Virgin Active.
PROMOTION
21:38 PM | 13 May 2020
Governments have begun easing their COVID-19 lockdown measures, resulting in the gradual reopening of health clubs, gyms and fitness facilities. HCM gives the lowdown.
21:02 PM | 11 May 2020
Hearst Magazines has announced a virtual health and wellness summit, called From me to we: rethinking health perceptions in the age of Covid-19.

The event will take place on Zoom on Wednesday, 20 May from 12.00noon-1.00pm EST.

PROMOTION
23:43 PM | 05 May 2020
IHRSA is running a free webinar called Reopening Strategy Lessons from HV/LP Health Clubs on Thursday, May 7 at 3 pm EDT.

You can sign up at the link below.
17:39 PM | 05 May 2020
Huw Edwards, CEO of ukactive and Tara Dillon, CEO of CIMSPA will be giving briefings and taking questions about the industry's response to COVID-19 in this week's Les Mills webinar on Thursday 7 May at 2.00pm.

The event, hosted by Martin Franklin - CEO Europe, Les Mills and Carl McCartney - customer experience director, Les Mills UK, will be available at the link below:
PROMOTION
23:28 PM | 01 May 2020
classfinder.org.uk will be running a 12-hour exercise marathon to raise funds for Women’s Aid on Sunday 10th May 2020.

Domestic abuse deaths are three times higher during the period since lockdown when compared to the same time last year.

During the first two weeks of lockdown, Women’s Aid reported an increase of 41 per cent in users visiting their Live Chat site.

To support women and children enduring lockdown in abusive homes, Women’s Aid has extended its opening hours and online services.

Taking place between 8am-8pm, 24 qualified group fitness professionals will lead 30-minute fitness classes.

There will be family-friendly classes with viBeatz Kidz & Teenz, Baby Beats and Darcey Bussell’s DDMIX sessions, aimed at both children and parents.

The event will also have half-hour slots, with classes such as Zumba, Boxercise, Clubbercise, Broga and RockBox.

There will be accessible classes, with an inclusive session from Sam James of Inclusfit and low-impact classes from Move it or Lose it, Medau and KFA. These will provide gentle exercises for beginners and those with less mobility.

Donations can be made to the JustGiving page below.

For more information contact Brett Pearson at EMD UK by email [email protected]
23:03 PM | 29 Apr 2020
Fitness Industry Technology Council is running a webinar on May 12 between 12.00 and 12.45pm MDT.

Topics will include:

- Key trends for "gyms of the future"

- Trends accelerated by the pandemic and how to capitalise on this opportunity

- A look at an industry solution that provides you with:

A flexible and easy way to adapt to quickly changing regulations and expectations

A toolkit to reliably get members (back) into the gym and develop healthy habits
Information to prepare you for the likely challenges of recurring lockdown scenarios

Panellists:

- John Ford, CEO, egym North America
- Dana Milkie, VP digital solutions, egym
- Bryan O'Rourke, CEO FITC and Vedere Ventures

You can sign up free via LinkedIn for the event.
PROMOTION
22:39 PM | 28 Apr 2020
Global fitness brand, Les Mills, is running weekly webinars each Thursday from 2.00pm - 2.45pm GMT.

This week (Thursday 30 April), you can take part to hear Keith Burnet, CEO of global markets, and Carl McCartney, customer experience director, discussing learnings gathered from leading clubs around the world.

Les Mills trades globally and is in close contact with operators, sharing best practice and collaborating to find solutions to the pandemic shutdown.

You can sign up at the link below.
15:37 PM | 27 Apr 2020

After COVID / Italy eases lockdown on sports

The prime minister of Italy, Giuseppe Conte, has announced his country will start to come out of lockdown on 4 May after seven weeks.

Individual athletes will be allowed to resume training and people will be allowed to play sports – not only in the vicinity of their homes, but also over a wider area.

Sports teams will also be able to hold group training from 18 May.

Bars and restaurants will reopen for takeaway service from 4 May – not just delivery as now – but food must be consumed at home or in an office.

Hairdressers, beauty salons, bars and restaurant dine-in services will restart from 1 June.

Shops not already opened under the earliest easing measures will reopen on 18 May, along with museums and libraries.

In Switzerland, garden centres and hairdressers will open their doors next Monday.
PROMOTION
15:36 PM | 26 Apr 2020
The ukactive team, led by Tanni Grey-Thompson – are running 'backyard marathons' today (26 April - the day the London Marathon was scheduled to take place) to raise cash for foodbank charity, The Trussell Trust.

The team is currently running at 259% over its fundraising target.

You can still sponsor them at the link below. Not too late.
12:34 PM | 25 Apr 2020
A REX webinar called THE GREAT CHANGE Lockdown Tactics & Re-Opening Strategies will take place this coming Monday 27, at 4.00pm CEST (Rome time).

Taking part will be Jonathan Fisher (Holmes Places), Victor Brick (Planet Fitness - Brick Bodies), David Minton (The Leisure Database Company), Brent Darden (REX USA), Anthony Barquisseau (Genae Clubs), Paula Caleca (Grupo Gymnasium) and Annie Fältman (360 Träningscenter).

Sign up at the link below.
PROMOTION
13:22 PM | 21 Apr 2020
A group of furloughed ad agency experts are offering free advice to small businesses such as fitness studios.

If you're a small business, this is their message to you:

We're a group of advertising people from some of the best agencies in London.

And we’ve been furloughed.

Which has left us in the unique situation of being paid not to work.

So, instead of starting a podcast or learning the art of baking sourdough, we decided to set up Not Fur’ Long and use our time to help brands and small businesses survive and thrive in these challenging times.

What we do
Our aim is to offer strategic and creative support to businesses during these
uncertain times, and help set them up for success later down the line.

Why we do it
Most reports suggest that this crisis will result in the closure of 1 in 5 small
and medium sized businesses.

But these businesses are the life blood of every community. Whether it’s your local pub, your favourite fitness studio or that lovely coffee shop that knows exactly how you like your Cortado. It’s those businesses that give a sense of identity to your community.

And it’s those businesses we want to help.


Find out more at the link below
0:07 AM | 21 Apr 2020
When industry events re-start, there may be some government controls.

According to industry insiders, the UK government has indicated that there may need to be a system or process in place that prioritises events in relation to their economic value, with less significant events potentially being asked to reshedule.
PROMOTION
20:31 PM | 20 Apr 2020
The following from Barclaycard:

Spending on non-essentials was down 12.9 per cent, with many retailers impacted by the introduction of social distancing measures. Travel expenditure – which includes public transport – declined by 40.5 per cent, while restaurants and bars, pubs and clubs contracted 35.5 per cent and 22.2 per cent respectively.

More time at home led to digital content and subscription spend rising 17.4 per cent as people entertained themselves by playing digital games, watching boxsets and accessing streaming services.

Consumer confidence dropped to its lowest level since Barclaycard started its survey six years ago, with only 25 per cent of UK adults feeling positive about the state of the UK economy – down 17 percentage points from February.

Confidence in job security declined 6 per cent to 43 per cent, suggesting concern about the months to come.

However, Brits continue to be resolute about their own financial situation, with 68 per cent remaining positive about their household finances, broadly in line with last month. This could be attributed to the fact that 56 per cent said that they were saving money by avoiding the pub, eating out and commuting less.
11:34 AM | 20 Apr 2020
Lawyers in the US are taking action against six insurance companies that are refusing to settle insurance claims being made by service businesses because of the COVID-19 outbreak.

The businesses allege they paid premiums to the insurance companies for business interruption insurance for situations in which they could be forced to close through no fault of their own, but their claims have been denied.
PROMOTION
0:15 AM | 20 Apr 2020

Portfolio / Gold's Gym permanently closing 30 clubs in the US

Gold's Gym is closing between 30 and 32 if its US locations permanently, as part of COVID-19 streamlining. All sites are owned and operated by Golds and not franchise locations.

Golds has its name over the door of 700 clubs in 29 countries.

0:10 AM | 20 Apr 2020

Reopening / Chris Rondeau – Planet Fitness will unplug cardio machines to create social distance

Chris Rondeau, CEO of Planet Fitness, says the company is planning to unplug every other piece of cardio equipment to force space for social distancing before reopening.

Donald Trump has said he expects gyms to be in the first wave of reopenings in the US.

PROMOTION
23:29 PM | 19 Apr 2020

COVID-19 / All green spaces must stay open for exercise and recreation

Every park in the UK must stay open during the coronavirus lockdown for exercise and recreation, it has been announced.

Secretary of state for housing, communities and local government, Robert Jenrick said he disagreed with decisions to close green spaces and had ‘made it clear’ to councils that parks need to remain open to help those living in limited space.

The government has announced an additional £1.3bn of funding for local authorities, following the £1.6bn given early in March, on the grounds that some councils are facing insolvency without this support.

18:58 PM | 19 Apr 2020
On Sunday 26th April, the ukactive team – led by Tanni Grey-Thompson – will be running 'backyard marathons' to raise cash for foodbank charity, The Trussell Trust.

You can sponsor them at the link below.
PROMOTION
0:25 AM | 17 Apr 2020

Coronavirus / Small US gyms stage bid to get categorised as ‘essential businesses’

A group of small gyms in Ohio, US, are fighting for their businesses to be reclassified as essential services in a bid to gain consent to reopen as long as they follow strict guidelines:

The introduction of space limits and distancing
Minimising the use of shared equipment such as hand weights
Sanitising and disinfecting surfacing and equipment.
Members and trainers to be checked for symptoms and barred

The group is led by 614 Fitness Owner, Jim Hofstetter.
10:42 AM | 15 Apr 2020

Hotel fitness / Four Seasons Hawaii offers free online workouts with celebrity trainer, Harley Pasternak

Four Seasons Resorts Hawaii has created a series of at-home experiences designed to transport guests to the islands.

The brand is releasing digital at-home fitness content called Fit with Four Seasons, led by fitness expert and celebrity trainer, Harley Pasternak. The workouts are available free on the Four Seasons website.

Other offerings include an at-home Niu Bath Treatment recipe made with coconuts, designed by Four Seasons spa director, Cecilia Hercik and guidance on using journaling during the pandemic to provide an opportunity for self-reflection.

Four Seasons’ Hawaiian flagship, Four Seasons Resort Maui, has released the recipe for a Chocolate Avocado Mousse and Four Seasons Resort Oahu at Ko Olina has revealed a DIY-version of its Tranquiliser cocktail – a drink that’s been created to remind people of the typical tastes and smells of Hawaii.

These experiences have been designed to bring Hawaii into the homes of former guests, and inspire them to access some of the benefits of travel, even from thousands of miles away.

PROMOTION
0:45 AM | 15 Apr 2020
Alliance Leisure has announced that work on the construction of the new Chard leisure centre in the U.K. recommenced today, following “rigorous risk analysis and the implementation of government guidelines.”
18:33 PM | 13 Apr 2020
ACE, the American Council on Exercise, is running a webinar this coming Wednesday 15 April 2020 between 9.00am and 9.45am PDT.

The webinar is called Family Fitness During COVID-19.

ACE told HCM, "As families tackle the lockdown together, keeping active is a great way to spend family time, decrease stress, and improve overall health – not to mention that it burns a lot of energy.

"These online video sessions can be turned into a family affair and to support this, family fitness experts will share tips during the webinar on how to develop engaging and time-efficient programming to support clients who want to, or need to exercise as a family – and have fun while doing it."

Click the link to sign up.
PROMOTION
12:27 PM | 13 Apr 2020

Pivot to digital / Wexer sees demand surge by 780 per cent

Paul Bowman, CEO of Wexer, reports the company has seen 780 per cent growth in demand for its mobile digital content offerings since the start of the pandemic.
12:16 PM | 13 Apr 2020
Some cities in Germany are creating pop-up cycle lanes by repainting wnd extending existing lanes, to enable cyclists to maintain social distancing on their commute to work.

The aim is to keep cyclists the required 1.5-metre distance apart while car traffic is reduced owing to the lockdown.

However, new evidence published last week suggest the safe distance for cyclists and runner needs to be extended.
22:10 PM | 11 Apr 2020


US-based IHRSA says it has created a forum to support its members and the wider industry through the pandemic.

The IHRSA Forum is a virtual meeting room set up to 'connect people who have questions with people who have the answers'.

IHRSA says the Forum will be open access for anyone in the industry with an IHRSA Account login. Creating an account is free.

"It’s more important than ever for club operators to connect and discuss solutions to the problems many in our industry are facing," said IHRSA's Meredith Poppler. "We've launched the Forum for the global fitness industry, to enable people to get through challenges together."
20:22 PM | 11 Apr 2020

Medical / Newtown Athletic Club converts sports centre into COVID-19 medical facility

Jim Worthington, owner of health and wellness operation, Newtown Athletic Club (NAC), in Pennsylvania, US, has announced the creation of an 80- to 100-bed backup medical care facility at the NAC during the COVID-19 pandemic.

Throughout the week NAC workers have been moving green-mattressed beds and medical supplies into the club's sports training centre, to create a set-up for the treatment of COVID-19 patients.

Patients will not be high dependency – they're expected to either be in need of a few more days of hospitalisation before being well enough to go home, or to be patients whose condition is not serious enough to require a ventilator.
17:28 PM | 09 Apr 2020
Yale University has launched an online happiness course to help people cope with self-isolation and focus on their mental health.

Named “The Science of Well-Being”, the course was originally taught at Yale University in 2018 by psychology professor Laurie Santos and was already a popular class choice before the pandemic.

However, the arrival of coronavirus has seen a vast resurgence in interest in the course, causing the university to make enrollment open to the public for free.
15:17 PM | 09 Apr 2020
Franchise operator Trib3 has announced it's been granted accreditation by franchise regulatory body the British Franchise Association (BFA).

The company has several more franchised stores opening in the UK in the coming months once the lockdown lifts.
22:40 PM | 08 Apr 2020
David Lloyd Leisure has gone live with its new online 'gym', David Lloyd @ Home

The company announced the initiative last week as a response to the coronavirus pandemic.

You can visit the website here and read our story here.

12:24 PM | 08 Apr 2020
Martin Long, CEO of DW Fitness First, has called on the government to speed up the payment of furlough support.

Long told the BBC that the business normally turns over £15m a month, but that this has fallen to zero, leaving no cash to fund the company's £3m wage bill in April. “The money isn’t coming in quickly enough,” he said.

Most of DW Fitness First's 3,000 staff have been furloughed, but Long says the government’s coronavirus job retention scheme won’t be set up in time to help.

The operator has an estate of 120 gyms across the UK. All are currently closed.
0:36 AM | 08 Apr 2020

Economics / Bannatyne says impact of COVID-19 could be £30m

Duncan Bannatyne says the coronavirus shutdown could cost Bannatyne Group £30m in lost revenue.

Speaking to Sky News, he said Royal Bank of Scotland is supporting the business and that it would take on more borrowing under the government scheme to get through the crisis.

The company has furloughed 2,600 staff and has 400 still working. Bannatyne said it made up wages to 100 per cent in March, but that these would drop to 80 per cent thereafter. The senior team has taken a substantial pay cut.

The company has not paid its rent and has agreed monthly payments with landlords as soon as banking facilities kick in, to ease cashflow.

Bannatyne said the company will reopen all profitable sites once the shutdown is over, but will permanently shutter loss-making locations - he said he expected other operators to do the same.

Members who had paid for the month of March but who lost days to the closures were being offered the chance to roll the lost days over - they have been very very good about it, he said.

Bannatyne is modelling the impact of both four- and six-month closures, so the company is prepared.

The prospect of reopening too early and having to close again would be hugely damaging, said Bannatyne, stressing the importance of timing reopening carefully.

14:04 PM | 07 Apr 2020
The Fit Summit is running series of free online, interactive events for fitness, wellness and hospitality business owners in place of the live event this year.

The web-cam event will take place between 2.00pm and 4.30pm Singapore time (7.00am-9.30am GMT) on Wednesday 15 April.

Speakers will include Simon Flint, CEO of Evolution Wellness, Sean Tan, director of True Group and industry catalyst and consultant, Emma Barry, author of How to build a badass boutique.

Jack Thomas, CEO of BASE and Fitness Business Asia Podcast will take part as a roundtable session moderator.

Connect here to book and view the video on the link before the event.

9:38 AM | 07 Apr 2020
Former NASA astronaut, Jay Buckey, has launched an online self-help toolkit that replicates the kind of training undertaken by astronauts to help them cope with confinement in small spaces.

Called the Dartmouth Path Program, the training was developed for long-duration spaceflight.

Buckley believes it will be useful for people practicing social isolation.

The toolkit includes training in conflict resolution and mood management, as well as self-assessment tools to monitor signs of anxiety and stress.
23:51 PM | 06 Apr 2020

COVID-19 / Peloton suspends live broadcasting. Offers US$1m subsidy for customers who can't pay

Peloton will stop producing and broadcasting live cycling and running classes because an employee has tested positive for COVID-19.

In a letter to customers, the company said: “We have decided to pause live production at both our New York and London studios until Thursday, April 30th."

As a backup, Peloton will air pre-recorded classes that allow members to take a class at a specific time of day and race other members on a digital leaderboard.

Although most businesses in NYC were forced to close in the middle of March, Peloton was classified as an essential business and continued to broadcast with a staff comprising an instructor and production assistant.

Customers had been expressing their concern for the welfare of Peloton's staff on social media.

In other news, Peloton has pledged US$1 million to cover two months' subscription – a US$78 value – for customers who have trouble making monthly payments for their Peloton bike or treadmill.

Those who have experienced financial hardship can apply to have their subscription fees waived.

Here’s the letter in full:

PELOTON

Fellow Members,

As you know, our Community is at the heart of everything we do at Peloton. With the COVID-19 pandemic evolving every day, we continue to see the effects of this unprecedented health crisis reverberate not only through the world, but also throughout our Member community.

Over the past few weeks, we’ve been overwhelmed by the acts of kindness, support and strength taking place. Whether it’s coming together in Robin Arzon’s Together We Ride class with over 100,000 strong on the Leaderboard, or seeing our Members in the healthcare industry supporting on the front lines, we are constantly inspired by the power of our Community, and of each and every one of you.

That’s why we’re introducing two new programs to support this amazing Community that I am proud to be a part of:
• Providing Relief for our Global Bike & Tread Members: We are pledging $1 million to keep our Bike and Tread Members healthy and connected during these challenging times by covering two months of Membership fees for those in need. We know many people may be facing unexpected financial hardship in the wake of this unprecedented situation. If you are currently facing financial challenges, we want to keep you moving with us on the Leaderboard and encourage you to learn more and apply here for consideration.
• The Comeback for Healthcare Professionals: We want to provide the power of Peloton to those on the front lines.

That’s why, this month, we are extending our existing Comeback Program and donating 100 additional Bikes to hospitals and healthcare professionals across the U.S. Please share stories of the heroes in your community here.

We have also decided to pause live production at both our New York and London studios through Thursday, April 30th. In the interim, we will continue to monitor the situation as it evolves.

In addition to the thousands of classes across 10 fitness disciplines available on-demand, we’ll continue to add new, pre-recorded content like our recently launched Fit Family Programming and Dance Cardio to continue to bring you the best workouts possible during this time. We are also introducing additional Encore classes to the schedule. These previously recorded classes offer a fresh Leaderboard to recreate a live experience - and you may even see your Instructors joining to retake some of their favorite classes.

We are grateful to be a source of support and community as we continue to navigate these challenging times together. I hope you’ll join me tomorrow at 12PM ET for a very special Encore of Aditi Shah’s 10 minute Gratitude Meditation dedicated to the doctors, nurses, hospital staff and all healthcare heroes in our Community. Let’s show up for those showing up for us.

Together We Go Far,

John Foley
CEO and Co-Founder
15:06 PM | 06 Apr 2020
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its freelance instructors through the current period of COVID-19 uncertainty.

Speaking to Health Club Management, 1Rebel co-founder, James Balfour, explained: “In these challenging times, we're particularly worried about our freelance instructors, who will have to wait until June to benefit from any financial support from the government. In the meantime, they have rent to pay, bills to cover, food to buy.

“1Rebel customers are already being supported with online workouts while they’re stuck at home, delivered via the newly launched 1Rebel TV. This went live a week ago and is already being viewed from 32 different countries.

“We're encouraging people to support their favourite instructor by signing up and entering the instructor’s name, followed by the number 20, into the promo code section. This entitles the customer to a 20 per cent discount, with the profits going directly to their chosen instructor.”

For more on this story, follow the link.
0:13 AM | 04 Apr 2020
One of the factors that have made the coronavirus outbreak so severe across the globe is that some of those infected do not show any symptoms, resulting in them going about their lives as normal, infecting even more people.

Now, a team of researchers is setting out to study whether subtle hints offered by wearable fitness technology could help identify asymptomatic cases – and provide a critical advantage in the race to trace the virus's spread.
0:08 AM | 04 Apr 2020
Adobe has launched the Adobe Digital Economy Index, a real-time barometer of the digital economy, which analyses trillions of online transactions across 100 million product SKUs in 18 product categories.

The Index is powered by Adobe Analytics and based on a digital consumer shopping basket measuring sales of online goods and services.

Reflecting the impact of the coronavirus pandemic, Adobe says orders for fitness equipment saw a 55 per cent increase in the first two weeks of March 2020.

Digital purchasing power continues to rise overall, says Adobe – consumers continue to get more for the dollars they spend online.

The digital purchasing power of consumers is up three per cent year-over-year and has increased 20 per cent since 2014, - ie it would only cost US$1 today to buy what it would have cost US$1.20 to buy in 2014.

Over that same time frame, US$1 spent buying a similar set of goods offline lost value, with US$1 in 2020 buying what would have only cost 88 cents in 2014.

Adobe says the expectation is that as more of people’s lives move online, the offline and online economies will continue to converge and so will their prices.
11:02 AM | 03 Apr 2020
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently closed either by decree or by voluntary arrangement.

The closures, part of measures to tackle the Covid-19 (coronavirus) outbreak, have resulted in around 230 million people with health club memberships being unable to attend their regular place of exercise.

The figures have been released by new global fitness data platform fitNdata, launched in March 2020 by David Minton, the founding director of The Leisure Database Company.
23:01 PM | 02 Apr 2020
Gym and hospital operator, Nuffield Health, which has shuttered its gyms and is redeploying staff into its hospitals to help with the coronavirus, is making its expertise available through its app.

Nuffield Health My Wellbeing has been designed to extend the company's expert support outside of the gym while also connecting with onsite Technogym equipment.

The app integrates with Apple Health, offering workouts and unique, fully trackable programmes.

Features include smart integration, so members can replicate outdoor workouts indoors, monthly challenges, a ‘Workout of the Week’ and the option for members to build their own workouts based on your goals.

Also available are emotional wellbeing advice and kids' wellbeing advice.
18:10 PM | 02 Apr 2020

Research / European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We know from discussions with leaders in the industry that the first quarter of 2020 had started very well. But in the last weeks, we've started to see the initial effects of the pandemic, which is impacting our sector in an unprecedented way.

Herman Rutgers, Europe Active
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.
17:05 PM | 02 Apr 2020
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge and develop skills ready for when the gyms and leisure facilities eventually reopen.
8:09 AM | 02 Apr 2020
Glasgow Life has released a video celebrating members' ingenuity in keeping up their daily workouts, in spite of the coronavirus lockdown.

Video and photography was submitted to the operator by members.

Creative solutions include stair runs and squats with the dog, as well as working out with kids.

The video was produced by Bob Peck, Sharon Campbell, Willie Dunne, and Alan Milner.

1:10 AM | 02 Apr 2020
The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.

The announcement – part of a historic, US$2 trillion (€1.812tn, £1.612tn) economic relief package – will help, among others, the US fitness sector's fitness instructors, personal trainers, independent contractors, sole proprietors and small family businesses.
1:04 AM | 02 Apr 2020

COVID-19 / Under Armour announces it has started manufacturing PPE for medics

Sportswear giant, Under Armour, says it has begun to produce personal protective equipment for medical staff treating coronavirus patients.

The company, which is based in Baltimore, is making face masks, face shields and hospital gowns to donate to health care workers in the University of Maryland Medical System.
17:32 PM | 01 Apr 2020

Online / The Well NYC launches on digital for US$149 a month

High-end health and wellness club, The Well in New York City, has launched an online membership with an introductory price of US$99 for the first month and US$149 a month thereafter.

Members will receive access to a 'complete ecosystem' for wellness online, including classes, programming, and online appointments.

They will also be able to pay extra for consultations with specialists in functional medicine.

Monthly Health Coaching sessions will help improve sleep, enable members to manage anxiety and offer support in adapting to social distancing.

Daily Mindful Movement and meditation classes will be available, as well as a full calendar of talks, lectures and webinars and twice-weekly support circles

Complimentary 15-minute introductory consultations

The Well says it will also soon also be offering unlimited access to a library of content.
10:51 AM | 30 Mar 2020
Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.

Broadcasting 30-minute exercise sessions each morning through his BodyCoach TV YouTube channel, Wicks is getting families – stuck at home due to the COVID-19 (Coronavirus) lockdown – physically active in a fun and engaging way.

His "P.E with Joe" sessions have reached a worldwide audience – racking up 16.3 million views in the first week.
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Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Coronavirus
While Europe and the US are in the thick of coronavirus shutdowns, health clubs in China are starting to reopen. Jak Phillips examines how three Chinese operators tackled the challenge of the pandemic and came out ahead
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
The remote personal training service has also been a great success: we’ll maintain around 40% of our PT business for April
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Opinion
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Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
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The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
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LIVE: news
20:00 PM | 25 May 2020
The next Fit Summit will take place on 17 June 2020 from 7.00am to 10.00am BST

Speakers will include:

Bechara Saab - Mobio Interactive

Brooke Vulinovich - social media consultant

Gemma Bonnett-Kolakowska - former global head of marketing, MYZONE and Matrix

Hendrik Chasse - Atlas Asset Management

Jean-Baptiste Roy - Asia Sports Tech

Juraj Kocar - Somavedic

Jim Huether - Hyperice

Lara Morgan - investor and advisor

Linda Tang - WeBarre

Loron Orris - Asia Sports Tech

Laura Ranin - Healthzilla

Owen Bowling - CrankIt Fitness

Remi Nodet - Exerp

Rocky Chow - Hong Kong Rugby Union

Saurabh Bajpai - L Catterton

Unmish Parthasarathi - Picture Board Partners

Vlado Bosanac - MyFiziq
19:44 PM | 25 May 2020
This event with VivaGym CEO, Juan Del Río Nieto, is on Thursday, May 28 at 11.00 am EDT.
PROMOTION
21:01 PM | 21 May 2020
You can now sign up for FIBO USA - 6-8 November 2020 in Miami Beach.
15:41 PM | 19 May 2020
A new business intelligence report released by HTF MI, called Global gym and health clubs market size, status and forecast 2025 has been released with a cover price of US$3,300.

Mentioned in it are Bev Francis's Powerhouse Gym, Metroflex Gym, Original Temple Gym, Titan Fitness, Crunch Fitness, David Lloyd Leisure, Equinox, Fitness International, Gold's Gym, McFIT, Scandinavian Fitness, UFC Gym, X Sport Fitness & Virgin Active.
PROMOTION
21:38 PM | 13 May 2020
Governments have begun easing their COVID-19 lockdown measures, resulting in the gradual reopening of health clubs, gyms and fitness facilities. HCM gives the lowdown.
21:02 PM | 11 May 2020
Hearst Magazines has announced a virtual health and wellness summit, called From me to we: rethinking health perceptions in the age of Covid-19.

The event will take place on Zoom on Wednesday, 20 May from 12.00noon-1.00pm EST.

PROMOTION
23:43 PM | 05 May 2020
IHRSA is running a free webinar called Reopening Strategy Lessons from HV/LP Health Clubs on Thursday, May 7 at 3 pm EDT.

You can sign up at the link below.
17:39 PM | 05 May 2020
Huw Edwards, CEO of ukactive and Tara Dillon, CEO of CIMSPA will be giving briefings and taking questions about the industry's response to COVID-19 in this week's Les Mills webinar on Thursday 7 May at 2.00pm.

The event, hosted by Martin Franklin - CEO Europe, Les Mills and Carl McCartney - customer experience director, Les Mills UK, will be available at the link below:
PROMOTION
23:28 PM | 01 May 2020
classfinder.org.uk will be running a 12-hour exercise marathon to raise funds for Women’s Aid on Sunday 10th May 2020.

Domestic abuse deaths are three times higher during the period since lockdown when compared to the same time last year.

During the first two weeks of lockdown, Women’s Aid reported an increase of 41 per cent in users visiting their Live Chat site.

To support women and children enduring lockdown in abusive homes, Women’s Aid has extended its opening hours and online services.

Taking place between 8am-8pm, 24 qualified group fitness professionals will lead 30-minute fitness classes.

There will be family-friendly classes with viBeatz Kidz & Teenz, Baby Beats and Darcey Bussell’s DDMIX sessions, aimed at both children and parents.

The event will also have half-hour slots, with classes such as Zumba, Boxercise, Clubbercise, Broga and RockBox.

There will be accessible classes, with an inclusive session from Sam James of Inclusfit and low-impact classes from Move it or Lose it, Medau and KFA. These will provide gentle exercises for beginners and those with less mobility.

Donations can be made to the JustGiving page below.

For more information contact Brett Pearson at EMD UK by email [email protected]
23:03 PM | 29 Apr 2020
Fitness Industry Technology Council is running a webinar on May 12 between 12.00 and 12.45pm MDT.

Topics will include:

- Key trends for "gyms of the future"

- Trends accelerated by the pandemic and how to capitalise on this opportunity

- A look at an industry solution that provides you with:

A flexible and easy way to adapt to quickly changing regulations and expectations

A toolkit to reliably get members (back) into the gym and develop healthy habits
Information to prepare you for the likely challenges of recurring lockdown scenarios

Panellists:

- John Ford, CEO, egym North America
- Dana Milkie, VP digital solutions, egym
- Bryan O'Rourke, CEO FITC and Vedere Ventures

You can sign up free via LinkedIn for the event.
PROMOTION
22:39 PM | 28 Apr 2020
Global fitness brand, Les Mills, is running weekly webinars each Thursday from 2.00pm - 2.45pm GMT.

This week (Thursday 30 April), you can take part to hear Keith Burnet, CEO of global markets, and Carl McCartney, customer experience director, discussing learnings gathered from leading clubs around the world.

Les Mills trades globally and is in close contact with operators, sharing best practice and collaborating to find solutions to the pandemic shutdown.

You can sign up at the link below.
15:37 PM | 27 Apr 2020

After COVID / Italy eases lockdown on sports

The prime minister of Italy, Giuseppe Conte, has announced his country will start to come out of lockdown on 4 May after seven weeks.

Individual athletes will be allowed to resume training and people will be allowed to play sports – not only in the vicinity of their homes, but also over a wider area.

Sports teams will also be able to hold group training from 18 May.

Bars and restaurants will reopen for takeaway service from 4 May – not just delivery as now – but food must be consumed at home or in an office.

Hairdressers, beauty salons, bars and restaurant dine-in services will restart from 1 June.

Shops not already opened under the earliest easing measures will reopen on 18 May, along with museums and libraries.

In Switzerland, garden centres and hairdressers will open their doors next Monday.
PROMOTION
15:36 PM | 26 Apr 2020
The ukactive team, led by Tanni Grey-Thompson – are running 'backyard marathons' today (26 April - the day the London Marathon was scheduled to take place) to raise cash for foodbank charity, The Trussell Trust.

The team is currently running at 259% over its fundraising target.

You can still sponsor them at the link below. Not too late.
12:34 PM | 25 Apr 2020
A REX webinar called THE GREAT CHANGE Lockdown Tactics & Re-Opening Strategies will take place this coming Monday 27, at 4.00pm CEST (Rome time).

Taking part will be Jonathan Fisher (Holmes Places), Victor Brick (Planet Fitness - Brick Bodies), David Minton (The Leisure Database Company), Brent Darden (REX USA), Anthony Barquisseau (Genae Clubs), Paula Caleca (Grupo Gymnasium) and Annie Fältman (360 Träningscenter).

Sign up at the link below.
PROMOTION
13:22 PM | 21 Apr 2020
A group of furloughed ad agency experts are offering free advice to small businesses such as fitness studios.

If you're a small business, this is their message to you:

We're a group of advertising people from some of the best agencies in London.

And we’ve been furloughed.

Which has left us in the unique situation of being paid not to work.

So, instead of starting a podcast or learning the art of baking sourdough, we decided to set up Not Fur’ Long and use our time to help brands and small businesses survive and thrive in these challenging times.

What we do
Our aim is to offer strategic and creative support to businesses during these
uncertain times, and help set them up for success later down the line.

Why we do it
Most reports suggest that this crisis will result in the closure of 1 in 5 small
and medium sized businesses.

But these businesses are the life blood of every community. Whether it’s your local pub, your favourite fitness studio or that lovely coffee shop that knows exactly how you like your Cortado. It’s those businesses that give a sense of identity to your community.

And it’s those businesses we want to help.


Find out more at the link below
0:07 AM | 21 Apr 2020
When industry events re-start, there may be some government controls.

According to industry insiders, the UK government has indicated that there may need to be a system or process in place that prioritises events in relation to their economic value, with less significant events potentially being asked to reshedule.
PROMOTION
20:31 PM | 20 Apr 2020
The following from Barclaycard:

Spending on non-essentials was down 12.9 per cent, with many retailers impacted by the introduction of social distancing measures. Travel expenditure – which includes public transport – declined by 40.5 per cent, while restaurants and bars, pubs and clubs contracted 35.5 per cent and 22.2 per cent respectively.

More time at home led to digital content and subscription spend rising 17.4 per cent as people entertained themselves by playing digital games, watching boxsets and accessing streaming services.

Consumer confidence dropped to its lowest level since Barclaycard started its survey six years ago, with only 25 per cent of UK adults feeling positive about the state of the UK economy – down 17 percentage points from February.

Confidence in job security declined 6 per cent to 43 per cent, suggesting concern about the months to come.

However, Brits continue to be resolute about their own financial situation, with 68 per cent remaining positive about their household finances, broadly in line with last month. This could be attributed to the fact that 56 per cent said that they were saving money by avoiding the pub, eating out and commuting less.
11:34 AM | 20 Apr 2020
Lawyers in the US are taking action against six insurance companies that are refusing to settle insurance claims being made by service businesses because of the COVID-19 outbreak.

The businesses allege they paid premiums to the insurance companies for business interruption insurance for situations in which they could be forced to close through no fault of their own, but their claims have been denied.
PROMOTION
0:15 AM | 20 Apr 2020

Portfolio / Gold's Gym permanently closing 30 clubs in the US

Gold's Gym is closing between 30 and 32 if its US locations permanently, as part of COVID-19 streamlining. All sites are owned and operated by Golds and not franchise locations.

Golds has its name over the door of 700 clubs in 29 countries.

0:10 AM | 20 Apr 2020

Reopening / Chris Rondeau – Planet Fitness will unplug cardio machines to create social distance

Chris Rondeau, CEO of Planet Fitness, says the company is planning to unplug every other piece of cardio equipment to force space for social distancing before reopening.

Donald Trump has said he expects gyms to be in the first wave of reopenings in the US.

PROMOTION
23:29 PM | 19 Apr 2020

COVID-19 / All green spaces must stay open for exercise and recreation

Every park in the UK must stay open during the coronavirus lockdown for exercise and recreation, it has been announced.

Secretary of state for housing, communities and local government, Robert Jenrick said he disagreed with decisions to close green spaces and had ‘made it clear’ to councils that parks need to remain open to help those living in limited space.

The government has announced an additional £1.3bn of funding for local authorities, following the £1.6bn given early in March, on the grounds that some councils are facing insolvency without this support.

18:58 PM | 19 Apr 2020
On Sunday 26th April, the ukactive team – led by Tanni Grey-Thompson – will be running 'backyard marathons' to raise cash for foodbank charity, The Trussell Trust.

You can sponsor them at the link below.
PROMOTION
0:25 AM | 17 Apr 2020

Coronavirus / Small US gyms stage bid to get categorised as ‘essential businesses’

A group of small gyms in Ohio, US, are fighting for their businesses to be reclassified as essential services in a bid to gain consent to reopen as long as they follow strict guidelines:

The introduction of space limits and distancing
Minimising the use of shared equipment such as hand weights
Sanitising and disinfecting surfacing and equipment.
Members and trainers to be checked for symptoms and barred

The group is led by 614 Fitness Owner, Jim Hofstetter.
10:42 AM | 15 Apr 2020

Hotel fitness / Four Seasons Hawaii offers free online workouts with celebrity trainer, Harley Pasternak

Four Seasons Resorts Hawaii has created a series of at-home experiences designed to transport guests to the islands.

The brand is releasing digital at-home fitness content called Fit with Four Seasons, led by fitness expert and celebrity trainer, Harley Pasternak. The workouts are available free on the Four Seasons website.

Other offerings include an at-home Niu Bath Treatment recipe made with coconuts, designed by Four Seasons spa director, Cecilia Hercik and guidance on using journaling during the pandemic to provide an opportunity for self-reflection.

Four Seasons’ Hawaiian flagship, Four Seasons Resort Maui, has released the recipe for a Chocolate Avocado Mousse and Four Seasons Resort Oahu at Ko Olina has revealed a DIY-version of its Tranquiliser cocktail – a drink that’s been created to remind people of the typical tastes and smells of Hawaii.

These experiences have been designed to bring Hawaii into the homes of former guests, and inspire them to access some of the benefits of travel, even from thousands of miles away.

PROMOTION
0:45 AM | 15 Apr 2020
Alliance Leisure has announced that work on the construction of the new Chard leisure centre in the U.K. recommenced today, following “rigorous risk analysis and the implementation of government guidelines.”
18:33 PM | 13 Apr 2020
ACE, the American Council on Exercise, is running a webinar this coming Wednesday 15 April 2020 between 9.00am and 9.45am PDT.

The webinar is called Family Fitness During COVID-19.

ACE told HCM, "As families tackle the lockdown together, keeping active is a great way to spend family time, decrease stress, and improve overall health – not to mention that it burns a lot of energy.

"These online video sessions can be turned into a family affair and to support this, family fitness experts will share tips during the webinar on how to develop engaging and time-efficient programming to support clients who want to, or need to exercise as a family – and have fun while doing it."

Click the link to sign up.
PROMOTION
12:27 PM | 13 Apr 2020

Pivot to digital / Wexer sees demand surge by 780 per cent

Paul Bowman, CEO of Wexer, reports the company has seen 780 per cent growth in demand for its mobile digital content offerings since the start of the pandemic.
12:16 PM | 13 Apr 2020
Some cities in Germany are creating pop-up cycle lanes by repainting wnd extending existing lanes, to enable cyclists to maintain social distancing on their commute to work.

The aim is to keep cyclists the required 1.5-metre distance apart while car traffic is reduced owing to the lockdown.

However, new evidence published last week suggest the safe distance for cyclists and runner needs to be extended.
22:10 PM | 11 Apr 2020


US-based IHRSA says it has created a forum to support its members and the wider industry through the pandemic.

The IHRSA Forum is a virtual meeting room set up to 'connect people who have questions with people who have the answers'.

IHRSA says the Forum will be open access for anyone in the industry with an IHRSA Account login. Creating an account is free.

"It’s more important than ever for club operators to connect and discuss solutions to the problems many in our industry are facing," said IHRSA's Meredith Poppler. "We've launched the Forum for the global fitness industry, to enable people to get through challenges together."
20:22 PM | 11 Apr 2020

Medical / Newtown Athletic Club converts sports centre into COVID-19 medical facility

Jim Worthington, owner of health and wellness operation, Newtown Athletic Club (NAC), in Pennsylvania, US, has announced the creation of an 80- to 100-bed backup medical care facility at the NAC during the COVID-19 pandemic.

Throughout the week NAC workers have been moving green-mattressed beds and medical supplies into the club's sports training centre, to create a set-up for the treatment of COVID-19 patients.

Patients will not be high dependency – they're expected to either be in need of a few more days of hospitalisation before being well enough to go home, or to be patients whose condition is not serious enough to require a ventilator.
17:28 PM | 09 Apr 2020
Yale University has launched an online happiness course to help people cope with self-isolation and focus on their mental health.

Named “The Science of Well-Being”, the course was originally taught at Yale University in 2018 by psychology professor Laurie Santos and was already a popular class choice before the pandemic.

However, the arrival of coronavirus has seen a vast resurgence in interest in the course, causing the university to make enrollment open to the public for free.
15:17 PM | 09 Apr 2020
Franchise operator Trib3 has announced it's been granted accreditation by franchise regulatory body the British Franchise Association (BFA).

The company has several more franchised stores opening in the UK in the coming months once the lockdown lifts.
22:40 PM | 08 Apr 2020
David Lloyd Leisure has gone live with its new online 'gym', David Lloyd @ Home

The company announced the initiative last week as a response to the coronavirus pandemic.

You can visit the website here and read our story here.

12:24 PM | 08 Apr 2020
Martin Long, CEO of DW Fitness First, has called on the government to speed up the payment of furlough support.

Long told the BBC that the business normally turns over £15m a month, but that this has fallen to zero, leaving no cash to fund the company's £3m wage bill in April. “The money isn’t coming in quickly enough,” he said.

Most of DW Fitness First's 3,000 staff have been furloughed, but Long says the government’s coronavirus job retention scheme won’t be set up in time to help.

The operator has an estate of 120 gyms across the UK. All are currently closed.
0:36 AM | 08 Apr 2020

Economics / Bannatyne says impact of COVID-19 could be £30m

Duncan Bannatyne says the coronavirus shutdown could cost Bannatyne Group £30m in lost revenue.

Speaking to Sky News, he said Royal Bank of Scotland is supporting the business and that it would take on more borrowing under the government scheme to get through the crisis.

The company has furloughed 2,600 staff and has 400 still working. Bannatyne said it made up wages to 100 per cent in March, but that these would drop to 80 per cent thereafter. The senior team has taken a substantial pay cut.

The company has not paid its rent and has agreed monthly payments with landlords as soon as banking facilities kick in, to ease cashflow.

Bannatyne said the company will reopen all profitable sites once the shutdown is over, but will permanently shutter loss-making locations - he said he expected other operators to do the same.

Members who had paid for the month of March but who lost days to the closures were being offered the chance to roll the lost days over - they have been very very good about it, he said.

Bannatyne is modelling the impact of both four- and six-month closures, so the company is prepared.

The prospect of reopening too early and having to close again would be hugely damaging, said Bannatyne, stressing the importance of timing reopening carefully.

14:04 PM | 07 Apr 2020
The Fit Summit is running series of free online, interactive events for fitness, wellness and hospitality business owners in place of the live event this year.

The web-cam event will take place between 2.00pm and 4.30pm Singapore time (7.00am-9.30am GMT) on Wednesday 15 April.

Speakers will include Simon Flint, CEO of Evolution Wellness, Sean Tan, director of True Group and industry catalyst and consultant, Emma Barry, author of How to build a badass boutique.

Jack Thomas, CEO of BASE and Fitness Business Asia Podcast will take part as a roundtable session moderator.

Connect here to book and view the video on the link before the event.

9:38 AM | 07 Apr 2020
Former NASA astronaut, Jay Buckey, has launched an online self-help toolkit that replicates the kind of training undertaken by astronauts to help them cope with confinement in small spaces.

Called the Dartmouth Path Program, the training was developed for long-duration spaceflight.

Buckley believes it will be useful for people practicing social isolation.

The toolkit includes training in conflict resolution and mood management, as well as self-assessment tools to monitor signs of anxiety and stress.
23:51 PM | 06 Apr 2020

COVID-19 / Peloton suspends live broadcasting. Offers US$1m subsidy for customers who can't pay

Peloton will stop producing and broadcasting live cycling and running classes because an employee has tested positive for COVID-19.

In a letter to customers, the company said: “We have decided to pause live production at both our New York and London studios until Thursday, April 30th."

As a backup, Peloton will air pre-recorded classes that allow members to take a class at a specific time of day and race other members on a digital leaderboard.

Although most businesses in NYC were forced to close in the middle of March, Peloton was classified as an essential business and continued to broadcast with a staff comprising an instructor and production assistant.

Customers had been expressing their concern for the welfare of Peloton's staff on social media.

In other news, Peloton has pledged US$1 million to cover two months' subscription – a US$78 value – for customers who have trouble making monthly payments for their Peloton bike or treadmill.

Those who have experienced financial hardship can apply to have their subscription fees waived.

Here’s the letter in full:

PELOTON

Fellow Members,

As you know, our Community is at the heart of everything we do at Peloton. With the COVID-19 pandemic evolving every day, we continue to see the effects of this unprecedented health crisis reverberate not only through the world, but also throughout our Member community.

Over the past few weeks, we’ve been overwhelmed by the acts of kindness, support and strength taking place. Whether it’s coming together in Robin Arzon’s Together We Ride class with over 100,000 strong on the Leaderboard, or seeing our Members in the healthcare industry supporting on the front lines, we are constantly inspired by the power of our Community, and of each and every one of you.

That’s why we’re introducing two new programs to support this amazing Community that I am proud to be a part of:
• Providing Relief for our Global Bike & Tread Members: We are pledging $1 million to keep our Bike and Tread Members healthy and connected during these challenging times by covering two months of Membership fees for those in need. We know many people may be facing unexpected financial hardship in the wake of this unprecedented situation. If you are currently facing financial challenges, we want to keep you moving with us on the Leaderboard and encourage you to learn more and apply here for consideration.
• The Comeback for Healthcare Professionals: We want to provide the power of Peloton to those on the front lines.

That’s why, this month, we are extending our existing Comeback Program and donating 100 additional Bikes to hospitals and healthcare professionals across the U.S. Please share stories of the heroes in your community here.

We have also decided to pause live production at both our New York and London studios through Thursday, April 30th. In the interim, we will continue to monitor the situation as it evolves.

In addition to the thousands of classes across 10 fitness disciplines available on-demand, we’ll continue to add new, pre-recorded content like our recently launched Fit Family Programming and Dance Cardio to continue to bring you the best workouts possible during this time. We are also introducing additional Encore classes to the schedule. These previously recorded classes offer a fresh Leaderboard to recreate a live experience - and you may even see your Instructors joining to retake some of their favorite classes.

We are grateful to be a source of support and community as we continue to navigate these challenging times together. I hope you’ll join me tomorrow at 12PM ET for a very special Encore of Aditi Shah’s 10 minute Gratitude Meditation dedicated to the doctors, nurses, hospital staff and all healthcare heroes in our Community. Let’s show up for those showing up for us.

Together We Go Far,

John Foley
CEO and Co-Founder
15:06 PM | 06 Apr 2020
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its freelance instructors through the current period of COVID-19 uncertainty.

Speaking to Health Club Management, 1Rebel co-founder, James Balfour, explained: “In these challenging times, we're particularly worried about our freelance instructors, who will have to wait until June to benefit from any financial support from the government. In the meantime, they have rent to pay, bills to cover, food to buy.

“1Rebel customers are already being supported with online workouts while they’re stuck at home, delivered via the newly launched 1Rebel TV. This went live a week ago and is already being viewed from 32 different countries.

“We're encouraging people to support their favourite instructor by signing up and entering the instructor’s name, followed by the number 20, into the promo code section. This entitles the customer to a 20 per cent discount, with the profits going directly to their chosen instructor.”

For more on this story, follow the link.
0:13 AM | 04 Apr 2020
One of the factors that have made the coronavirus outbreak so severe across the globe is that some of those infected do not show any symptoms, resulting in them going about their lives as normal, infecting even more people.

Now, a team of researchers is setting out to study whether subtle hints offered by wearable fitness technology could help identify asymptomatic cases – and provide a critical advantage in the race to trace the virus's spread.
0:08 AM | 04 Apr 2020
Adobe has launched the Adobe Digital Economy Index, a real-time barometer of the digital economy, which analyses trillions of online transactions across 100 million product SKUs in 18 product categories.

The Index is powered by Adobe Analytics and based on a digital consumer shopping basket measuring sales of online goods and services.

Reflecting the impact of the coronavirus pandemic, Adobe says orders for fitness equipment saw a 55 per cent increase in the first two weeks of March 2020.

Digital purchasing power continues to rise overall, says Adobe – consumers continue to get more for the dollars they spend online.

The digital purchasing power of consumers is up three per cent year-over-year and has increased 20 per cent since 2014, - ie it would only cost US$1 today to buy what it would have cost US$1.20 to buy in 2014.

Over that same time frame, US$1 spent buying a similar set of goods offline lost value, with US$1 in 2020 buying what would have only cost 88 cents in 2014.

Adobe says the expectation is that as more of people’s lives move online, the offline and online economies will continue to converge and so will their prices.
11:02 AM | 03 Apr 2020
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently closed either by decree or by voluntary arrangement.

The closures, part of measures to tackle the Covid-19 (coronavirus) outbreak, have resulted in around 230 million people with health club memberships being unable to attend their regular place of exercise.

The figures have been released by new global fitness data platform fitNdata, launched in March 2020 by David Minton, the founding director of The Leisure Database Company.
23:01 PM | 02 Apr 2020
Gym and hospital operator, Nuffield Health, which has shuttered its gyms and is redeploying staff into its hospitals to help with the coronavirus, is making its expertise available through its app.

Nuffield Health My Wellbeing has been designed to extend the company's expert support outside of the gym while also connecting with onsite Technogym equipment.

The app integrates with Apple Health, offering workouts and unique, fully trackable programmes.

Features include smart integration, so members can replicate outdoor workouts indoors, monthly challenges, a ‘Workout of the Week’ and the option for members to build their own workouts based on your goals.

Also available are emotional wellbeing advice and kids' wellbeing advice.
18:10 PM | 02 Apr 2020

Research / European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We know from discussions with leaders in the industry that the first quarter of 2020 had started very well. But in the last weeks, we've started to see the initial effects of the pandemic, which is impacting our sector in an unprecedented way.

Herman Rutgers, Europe Active
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.
17:05 PM | 02 Apr 2020
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge and develop skills ready for when the gyms and leisure facilities eventually reopen.
8:09 AM | 02 Apr 2020
Glasgow Life has released a video celebrating members' ingenuity in keeping up their daily workouts, in spite of the coronavirus lockdown.

Video and photography was submitted to the operator by members.

Creative solutions include stair runs and squats with the dog, as well as working out with kids.

The video was produced by Bob Peck, Sharon Campbell, Willie Dunne, and Alan Milner.

1:10 AM | 02 Apr 2020
The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.

The announcement – part of a historic, US$2 trillion (€1.812tn, £1.612tn) economic relief package – will help, among others, the US fitness sector's fitness instructors, personal trainers, independent contractors, sole proprietors and small family businesses.
1:04 AM | 02 Apr 2020

COVID-19 / Under Armour announces it has started manufacturing PPE for medics

Sportswear giant, Under Armour, says it has begun to produce personal protective equipment for medical staff treating coronavirus patients.

The company, which is based in Baltimore, is making face masks, face shields and hospital gowns to donate to health care workers in the University of Maryland Medical System.
17:32 PM | 01 Apr 2020

Online / The Well NYC launches on digital for US$149 a month

High-end health and wellness club, The Well in New York City, has launched an online membership with an introductory price of US$99 for the first month and US$149 a month thereafter.

Members will receive access to a 'complete ecosystem' for wellness online, including classes, programming, and online appointments.

They will also be able to pay extra for consultations with specialists in functional medicine.

Monthly Health Coaching sessions will help improve sleep, enable members to manage anxiety and offer support in adapting to social distancing.

Daily Mindful Movement and meditation classes will be available, as well as a full calendar of talks, lectures and webinars and twice-weekly support circles

Complimentary 15-minute introductory consultations

The Well says it will also soon also be offering unlimited access to a library of content.
10:51 AM | 30 Mar 2020
Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.

Broadcasting 30-minute exercise sessions each morning through his BodyCoach TV YouTube channel, Wicks is getting families – stuck at home due to the COVID-19 (Coronavirus) lockdown – physically active in a fun and engaging way.

His "P.E with Joe" sessions have reached a worldwide audience – racking up 16.3 million views in the first week.
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Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
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Coronavirus
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Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
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People
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Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
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The remote personal training service has also been a great success: we’ll maintain around 40% of our PT business for April
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Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Michael Ramsay

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There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Adala Bolto

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I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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Aaron Brooks-Thornett

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A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
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Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
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The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
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Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
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Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
Worldwide, Various,
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
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28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
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21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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11-12 Oct 2020
ExCeL London, London, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
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27-30 Oct 2020
Messe Stuttgart, Germany
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30-31 Oct 2020
NEC, Birmingham, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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