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FITNESS, HEALTH, WELLNESS

press release: Everyone Active

Amazing Jane and Everyone Active Announce Strategic Partnership to Break Down Barriers in Women’s Fitness

30 Apr 2024
Everyone Active initially launched the Amazing Jane range across three of its leisure centres from 1 April 2024 / Everyone Active
Amazing Jane, a pioneering UK-based activewear brand, is thrilled to announce its strategic partnership with Everyone Active, a leading operator of community leisure facilities in the UK. This collaboration marks a significant milestone as Amazing Jane will launch bespoke concessions within select Everyone Active facilities, bringing its innovative, confidence-boosting activewear directly to women across the country.

Through this partnership, Amazing Jane aims to amplify its mission of empowering women by leveraging the science of enclothed cognition. By making its high-waisted leggings and other activewear essentials more accessible, Amazing Jane is dedicated to enhancing the confidence and wellbeing of women at all stages of life, including post-pregnancy and during peri and post-menopause.

Everyone Active initially launched the Amazing Jane range across three of its leisure centres, Flitwick Leisure Centre, Enderby Leisure Centre and Parklands Leisure Centre, from 1 April 2024. This collaboration aligns with Everyone Active’s commitment to promoting health and fitness for all, providing an ideal platform for Amazing Jane to reach a diverse audience of women seeking to enrich their fitness journey.

Claire Goodliff, Director at Amazing Jane Activewear, said: “We are delighted to partner with Everyone Active, a company that shares our vision of fostering confidence and wellbeing through physical activity. This partnership represents a wonderful opportunity to bring Amazing Jane closer to women who are looking to find activewear that not only looks great but also empowers them to feel their best.”

Ben Beevers, Group Development Director at Everyone Active, said: “We are delighted to be working in partnership with Amazing Jane, a brand that aligns with our company values and drives inclusivity through physical activity and wellbeing.

“We are proud to celebrate the thousands of women that participate in activities across our centres each day, and we believe that this Amazing Jane partnership will benefit these customers and also open the door to more women getting active.”

The Amazing Jane concessions will feature a curated selection of activewear, including their signature high-waisted leggings, designed to meet the needs of active women everywhere. From yoga classes to high-intensity training sessions, Amazing Jane’s offerings are crafted to support, inspire and uplift.

This partnership reflects a shared commitment to enhancing women’s lives through fitness and fashion, creating a community where every woman can discover her strength and confidence. Stay tuned for the official launch date and details on participating Everyone Active facilities.

For more information about Amazing Jane and Everyone Active, visit www.amazingjane.com and www.everyoneactive.com
More press releases and updates from Everyone Active:
Up-and-coming athletes across the UK are being given the chance to take their careers to the next level – in an Olympic and Paralympic year – with Everyone Active's Sporting Champions scheme.
Everyone Active, a leading operator in the leisure industry, has partnered with ReferAll to manage all its health and wellbeing referral schemes. Everyone Active, which operates more than 200 leisure facilities across the UK, is now using ReferAll’s data management platform to collate real-time information for its community health and wellbeing programmes.
More than ten years on since the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed Everyone Active, the longest-established leisure contractor in the UK, as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park.
Everyone Active’s Sporting Champions scheme, now in its seventh year, will crown athletes from its sports talent development programme on Tuesday, 7 November.
Everyone Active has launched the UK’s first Active Wellbeing Suite. The new studio will help improve health inequalities in Middlesbrough by supporting active ageing and local residents with long-term conditions.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten courses.
North Herts District Council has entered into a ten-year partnership with Everyone Active to run five of its leisure centres from 1 April.
Everyone Active has taken over as operator of the London Aquatic Centre on behalf of the London Legacy Development Corporation.
Everyone Active has launched a new service offering access to medical appointments with qualified doctors via its membership option, Everyone Wellness, which gives them tools to support their overall health.
Everyone Active is launching an immersive fitness experience at its Queen Mother Sports Centre in Cental London.
A local leisure centre has begun work on a £1,000,000 refurbishment to provide state-of-the- art facilities for local people.
Everyone Active: featured in HCM and Fit Tech magazines
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Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, managing director
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Everyone Active press release: Amazing Jane and Everyone Active Announce Strategic Partnership to Break Down Barriers in Women’s Fitness
Amazing Jane, a pioneering UK-based activewear brand, is thrilled to announce its strategic partnership with Everyone Active, a leading operator of community leisure facilities in the UK.
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press release: Everyone Active

Amazing Jane and Everyone Active Announce Strategic Partnership to Break Down Barriers in Women’s Fitness

30 Apr 2024
Everyone Active initially launched the Amazing Jane range across three of its leisure centres from 1 April 2024 / Everyone Active
Amazing Jane, a pioneering UK-based activewear brand, is thrilled to announce its strategic partnership with Everyone Active, a leading operator of community leisure facilities in the UK. This collaboration marks a significant milestone as Amazing Jane will launch bespoke concessions within select Everyone Active facilities, bringing its innovative, confidence-boosting activewear directly to women across the country.

Through this partnership, Amazing Jane aims to amplify its mission of empowering women by leveraging the science of enclothed cognition. By making its high-waisted leggings and other activewear essentials more accessible, Amazing Jane is dedicated to enhancing the confidence and wellbeing of women at all stages of life, including post-pregnancy and during peri and post-menopause.

Everyone Active initially launched the Amazing Jane range across three of its leisure centres, Flitwick Leisure Centre, Enderby Leisure Centre and Parklands Leisure Centre, from 1 April 2024. This collaboration aligns with Everyone Active’s commitment to promoting health and fitness for all, providing an ideal platform for Amazing Jane to reach a diverse audience of women seeking to enrich their fitness journey.

Claire Goodliff, Director at Amazing Jane Activewear, said: “We are delighted to partner with Everyone Active, a company that shares our vision of fostering confidence and wellbeing through physical activity. This partnership represents a wonderful opportunity to bring Amazing Jane closer to women who are looking to find activewear that not only looks great but also empowers them to feel their best.”

Ben Beevers, Group Development Director at Everyone Active, said: “We are delighted to be working in partnership with Amazing Jane, a brand that aligns with our company values and drives inclusivity through physical activity and wellbeing.

“We are proud to celebrate the thousands of women that participate in activities across our centres each day, and we believe that this Amazing Jane partnership will benefit these customers and also open the door to more women getting active.”

The Amazing Jane concessions will feature a curated selection of activewear, including their signature high-waisted leggings, designed to meet the needs of active women everywhere. From yoga classes to high-intensity training sessions, Amazing Jane’s offerings are crafted to support, inspire and uplift.

This partnership reflects a shared commitment to enhancing women’s lives through fitness and fashion, creating a community where every woman can discover her strength and confidence. Stay tuned for the official launch date and details on participating Everyone Active facilities.

For more information about Amazing Jane and Everyone Active, visit www.amazingjane.com and www.everyoneactive.com
More press releases and updates from Everyone Active:
Up-and-coming athletes across the UK are being given the chance to take their careers to the next level – in an Olympic and Paralympic year – with Everyone Active's Sporting Champions scheme.
Everyone Active, a leading operator in the leisure industry, has partnered with ReferAll to manage all its health and wellbeing referral schemes. Everyone Active, which operates more than 200 leisure facilities across the UK, is now using ReferAll’s data management platform to collate real-time information for its community health and wellbeing programmes.
More than ten years on since the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed Everyone Active, the longest-established leisure contractor in the UK, as the new operator for the London Aquatics Centre at Queen Elizabeth Olympic Park.
Everyone Active’s Sporting Champions scheme, now in its seventh year, will crown athletes from its sports talent development programme on Tuesday, 7 November.
Everyone Active has launched the UK’s first Active Wellbeing Suite. The new studio will help improve health inequalities in Middlesbrough by supporting active ageing and local residents with long-term conditions.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten courses.
North Herts District Council has entered into a ten-year partnership with Everyone Active to run five of its leisure centres from 1 April.
Everyone Active has taken over as operator of the London Aquatic Centre on behalf of the London Legacy Development Corporation.
Everyone Active has launched a new service offering access to medical appointments with qualified doctors via its membership option, Everyone Wellness, which gives them tools to support their overall health.
Everyone Active is launching an immersive fitness experience at its Queen Mother Sports Centre in Cental London.
A local leisure centre has begun work on a £1,000,000 refurbishment to provide state-of-the- art facilities for local people.
Everyone Active: featured in HCM and Fit Tech magazines
Kantar: Brand power
Liz Terry looks at which operators are most recognised by consumers, using Kantar’s latest brand insight
Industry insights: Predictions
Time are tough but tough times bring out the best in us. Kath Hudson asks some of the world’s top industry experts where they see the glimpses of blue sky
HCM People: Duncan Jefford
Our vision is for all our centres to provide the widest range of wellness services, under one roof
Hot on the heels of the global pandemic, we now have a global cost of living crisis. With purse strings tightening, will health clubs be budgeted out? Kath Hudson reports
Everyone's talking about: Energy
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
300th edition: A pause for thought
To celebrate the publication of the 300th edition of HCM, we’ve invited industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date and what they think we’ll be reporting on in the next 300 issues...
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
David Bibby, managing director
Everyone Active video gallery:
Key personnel
David Bibby, managing director
Pete Williams, business development director
Ben Beevers, group development director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Plans for the next 12 months
We will be working closely with our local authority clients and other partners to give confidence to our customers that they can safely return to our leisure facilities following the pandemic.

We will be working hard to re-establish the activity plans, coaching courses and tuition programmes which have been stalled by the pandemic, and we will focus closely on the commercial performance of the business to ensure we return to a sustainable financial model before the end of the year.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, project manager, Somerset West & Taunton Council
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