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FITNESS, HEALTH, WELLNESS

press release: CoverMe Ltd

Roehampton Club raises the bar for class cover with CoverMe

13 May 2024
The CoverMe app has allowed Roehampton Club to connect with a wider pool of instructors / Roehampton Club
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences. With 120 group exercise classes scheduled every week across its two studios, swimming pool and outdoor spaces, maintaining high-quality instruction is vital.

Before adopting CoverMe, managing group exercise cover was a time-consuming challenge, which often resulted in last minute substitute instructors taking classes leading to inconsistent quality of delivery.

The app has helped the club maintain its high standards while managing the group exercise team more effectively, says Lucy Carter, Assistant Gym and Studios Manager.

“Before CoverMe, we would put requests for class cover on our group WhatsApp chat of 60-70 instructors. The trouble was there were a lot of people in the group who I’d never met or spoken to, so I had no way of knowing if they could deliver a class to the standards we expect or even if their qualifications or insurance were up to date. The group ran on a first come, first served basis, so whoever was quickest to respond was booked to cover the class, but that didn’t necessarily mean they were the right person to deliver that class.”

The CoverMe app has allowed Roehampton Club to connect with a wider pool of instructors while ensuring quality standards. The app provides detailed instructor profiles, including qualifications, photos, videos and details of their passions and specialisms, allowing Lucy to make more informed decisions and book the best cover for classes.

“Looking at their profiles I can select the most suitable people to cover our classes. Sourcing instructors locally for Les Mills classes had been really difficult for us, but we’ve been able to reach out via the app and attract these specialised instructors. Using the technology to connect with high-quality instructors has led to improved class experiences and increased member satisfaction,” she says.

“The quality of substitute instructors has definitely improved, so much so that members have asked if we can keep them on to run their own classes.”

In addition to saving valuable time, CoverMe has given the club greater control and compliance with industry standards.

“Previously, when someone started working with us, I’d email them for proof of their qualifications and insurance. Then I’d put a note in my diary to contact them a week before the documents were due to expire to check they had been updated. With the app, instructors are blocked if their documents aren’t up to date so I don’t have to do anything at all.”

CoverMe is now the primary method of managing group exercise at Roehampton Club, with all instructors using the app to arrange class cover. This has allowed Lucy and the team to focus on other aspects of studio management including expanding the club’s class offerings and using CoverMe to source new instructors for its most popular sessions like Pilates and yoga.

By integrating the CoverMe app into its operations, Roehampton Club has optimised group exercise management and improved the calibre of cover instructors to maintain its high standards.
More press releases and updates from CoverMe Ltd:
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
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CoverMe Ltd press release: Roehampton Club raises the bar for class cover with CoverMe
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences.
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press release: CoverMe Ltd

Roehampton Club raises the bar for class cover with CoverMe

13 May 2024
The CoverMe app has allowed Roehampton Club to connect with a wider pool of instructors / Roehampton Club
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences. With 120 group exercise classes scheduled every week across its two studios, swimming pool and outdoor spaces, maintaining high-quality instruction is vital.

Before adopting CoverMe, managing group exercise cover was a time-consuming challenge, which often resulted in last minute substitute instructors taking classes leading to inconsistent quality of delivery.

The app has helped the club maintain its high standards while managing the group exercise team more effectively, says Lucy Carter, Assistant Gym and Studios Manager.

“Before CoverMe, we would put requests for class cover on our group WhatsApp chat of 60-70 instructors. The trouble was there were a lot of people in the group who I’d never met or spoken to, so I had no way of knowing if they could deliver a class to the standards we expect or even if their qualifications or insurance were up to date. The group ran on a first come, first served basis, so whoever was quickest to respond was booked to cover the class, but that didn’t necessarily mean they were the right person to deliver that class.”

The CoverMe app has allowed Roehampton Club to connect with a wider pool of instructors while ensuring quality standards. The app provides detailed instructor profiles, including qualifications, photos, videos and details of their passions and specialisms, allowing Lucy to make more informed decisions and book the best cover for classes.

“Looking at their profiles I can select the most suitable people to cover our classes. Sourcing instructors locally for Les Mills classes had been really difficult for us, but we’ve been able to reach out via the app and attract these specialised instructors. Using the technology to connect with high-quality instructors has led to improved class experiences and increased member satisfaction,” she says.

“The quality of substitute instructors has definitely improved, so much so that members have asked if we can keep them on to run their own classes.”

In addition to saving valuable time, CoverMe has given the club greater control and compliance with industry standards.

“Previously, when someone started working with us, I’d email them for proof of their qualifications and insurance. Then I’d put a note in my diary to contact them a week before the documents were due to expire to check they had been updated. With the app, instructors are blocked if their documents aren’t up to date so I don’t have to do anything at all.”

CoverMe is now the primary method of managing group exercise at Roehampton Club, with all instructors using the app to arrange class cover. This has allowed Lucy and the team to focus on other aspects of studio management including expanding the club’s class offerings and using CoverMe to source new instructors for its most popular sessions like Pilates and yoga.

By integrating the CoverMe app into its operations, Roehampton Club has optimised group exercise management and improved the calibre of cover instructors to maintain its high standards.
More press releases and updates from CoverMe Ltd:
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites, including:

• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.

Plans for the next 12 months
This year will see further expansion across the UK in geographical regions to establish
the largest network of fitness professionals, including group exercise instructors, personal trainers, sports coaches, swim teachers etc of any platform.

We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”

– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”

– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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