Benjamin Stokes, partner sales Manager at EGYM Hussle and Jamie Townsend, national health and fitness manager at Serco Leisure. / EGYM

EGYM Hussle and Serco Leisure have entered a long-term partnership arrangement, which will see 45 of Serco Leisure’s sporting facilities added to its market-leading UK fitness marketplace.

With fantastic venues situated across the UK, this represents a significant growth opportunity for the corporate fitness market.

Serco Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.

The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Serco Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Everyone Active, Fitness First, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.

James Crossland, director of operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: "We are delighted to be partnering with Serco Leisure, an organisation that shares our fundamental belief in the power of physical activity to transform lives. By bringing their leisure centres, destination venues and elite sporting facilities onto our network, we are providing our members with unparalleled variety and quality, ensuring that everyone, regardless of their fitness level, can find a place to thrive."

Jamie Townsend, national health and fitness manager at Serco Leisure, said: "Partnering with EGYM Hussle represents an exciting step forward in expanding access to our facilities and supporting the health and wellbeing of communities across the UK. By joining their extensive corporate network, we’re opening our doors to even more people who can benefit from our gyms, pools and specialist."

The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.

All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.

To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym ,or contact Hussle’s director of partner sales, Owen Clements: [email protected]