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press release: EGYM UK Ltd

Gold company profile | EGYM UK Ltd
PRESS RELEASE

EGYM Hussle and Serco Leisure unite to strengthen corporate fitness offering and help employees ‘make more of every day’ across the UK

22 Mar 2026
Benjamin Stokes, partner sales Manager at EGYM Hussle and Jamie Townsend, national health and fitness manager at Serco Leisure. / EGYM

EGYM Hussle and Serco Leisure have entered a long-term partnership arrangement, which will see 45 of Serco Leisure’s sporting facilities added to its market-leading UK fitness marketplace.

With fantastic venues situated across the UK, this represents a significant growth opportunity for the corporate fitness market.

Serco Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.

The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Serco Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Everyone Active, Fitness First, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.

James Crossland, director of operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: "We are delighted to be partnering with Serco Leisure, an organisation that shares our fundamental belief in the power of physical activity to transform lives. By bringing their leisure centres, destination venues and elite sporting facilities onto our network, we are providing our members with unparalleled variety and quality, ensuring that everyone, regardless of their fitness level, can find a place to thrive."

Jamie Townsend, national health and fitness manager at Serco Leisure, said: "Partnering with EGYM Hussle represents an exciting step forward in expanding access to our facilities and supporting the health and wellbeing of communities across the UK. By joining their extensive corporate network, we’re opening our doors to even more people who can benefit from our gyms, pools and specialist."

The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.

All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.

 

 

To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym ,or contact Hussle’s director of partner sales, Owen Clements: [email protected]



More press releases and updates from EGYM UK Ltd:
Fitness First is consistently pushing ahead with the digitalisation of its training support, and following a successful pilot phase, the company will gradually introduce the AI-supported training solution EGYM Genius AI in all of its 220 Fitness First clu
EGYM Hussle and Freedom Leisure have entered a long-term partnership arrangement, which will see over 100 of Freedom Leisure’s wellness centres added to its market-leading UK fitness marketplace.
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement, which will see 17 Edinburgh Leisure-managed gym venues added to its market-leading UK fitness marketplace.
EGYM Hussle and KA Leisure have entered into a long-term strategic partnership that will see KA Leisure’s network of 11 managed leisure facilities across North Ayrshire integrated into Hussle’s national corporate fitness platform.
Launching on October 29th, the new EGYM Business Suite enables health and fitness operators to manage their entire EGYM product suite from one central platform.
EGYM UK Ltd: news from HCMmag.com and FitTechGlobal.com
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
Following the conclusion of a US$7. 5 billion merger, EGYM is now a subsidiary of Playlist, alongside Mindbody, Booker and ClassPass.
Fitness First is partnering with Healf to introduce a new membership, 360, which offers a personalised and longevity-focused approach.
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city.
EGYM has launched its new Business Suite, enabling fitness operators to manage their entire EGYM product suite from one central platform.
EGYM’s new AI-based software, EGYM Genius, creates automated personalised training plans that are tailored to the individual, the club and its equipment, including digital kit, free weights, selectorised equipment, and cable pulls.
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EGYM UK Ltd
Tel: +44 (0)204 600 3848
Address: 9th Floor, 107 Cheapside, London, EC2V 6DN, United Kingdom
Steve Barton, country director UK
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EGYM press release: EGYM Hussle and Serco Leisure unite to strengthen corporate fitness offering and help employees ‘make more of every day’ across the UK
EGYM Hussle and Serco Leisure have entered a long-term partnership arrangement, which will see 45 of Serco Leisure’s sporting facilities added to its market-leading UK fitness marketplace.
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press release: EGYM UK Ltd

Gold company profile | EGYM UK Ltd
PRESS RELEASE

EGYM Hussle and Serco Leisure unite to strengthen corporate fitness offering and help employees ‘make more of every day’ across the UK

22 Mar 2026
Benjamin Stokes, partner sales Manager at EGYM Hussle and Jamie Townsend, national health and fitness manager at Serco Leisure. / EGYM

EGYM Hussle and Serco Leisure have entered a long-term partnership arrangement, which will see 45 of Serco Leisure’s sporting facilities added to its market-leading UK fitness marketplace.

With fantastic venues situated across the UK, this represents a significant growth opportunity for the corporate fitness market.

Serco Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.

The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. Serco Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Everyone Active, Fitness First, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.

James Crossland, director of operations at EGYM Hussle expressed his excitement upon confirmation of the partnership: "We are delighted to be partnering with Serco Leisure, an organisation that shares our fundamental belief in the power of physical activity to transform lives. By bringing their leisure centres, destination venues and elite sporting facilities onto our network, we are providing our members with unparalleled variety and quality, ensuring that everyone, regardless of their fitness level, can find a place to thrive."

Jamie Townsend, national health and fitness manager at Serco Leisure, said: "Partnering with EGYM Hussle represents an exciting step forward in expanding access to our facilities and supporting the health and wellbeing of communities across the UK. By joining their extensive corporate network, we’re opening our doors to even more people who can benefit from our gyms, pools and specialist."

The EGYM Hussle offering is becoming increasingly appealing to a full variety of fitness operators seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, whom they would not otherwise gain access to.

All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website, and in doing so, become part of a wider mission to improve health and wellbeing across the nation.

 

 

To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym ,or contact Hussle’s director of partner sales, Owen Clements: [email protected]



More press releases and updates from EGYM UK Ltd:
Fitness First is consistently pushing ahead with the digitalisation of its training support, and following a successful pilot phase, the company will gradually introduce the AI-supported training solution EGYM Genius AI in all of its 220 Fitness First clu
EGYM Hussle and Freedom Leisure have entered a long-term partnership arrangement, which will see over 100 of Freedom Leisure’s wellness centres added to its market-leading UK fitness marketplace.
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement, which will see 17 Edinburgh Leisure-managed gym venues added to its market-leading UK fitness marketplace.
EGYM Hussle and KA Leisure have entered into a long-term strategic partnership that will see KA Leisure’s network of 11 managed leisure facilities across North Ayrshire integrated into Hussle’s national corporate fitness platform.
Launching on October 29th, the new EGYM Business Suite enables health and fitness operators to manage their entire EGYM product suite from one central platform.
EGYM UK Ltd: news from HCMmag.com and FitTechGlobal.com
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
Following the conclusion of a US$7. 5 billion merger, EGYM is now a subsidiary of Playlist, alongside Mindbody, Booker and ClassPass.
Fitness First is partnering with Healf to introduce a new membership, 360, which offers a personalised and longevity-focused approach.
EGYM Hussle and Edinburgh Leisure have entered a long-term partnership arrangement which will boost corporate fitness in the Scottish city.
EGYM has launched its new Business Suite, enabling fitness operators to manage their entire EGYM product suite from one central platform.
EGYM’s new AI-based software, EGYM Genius, creates automated personalised training plans that are tailored to the individual, the club and its equipment, including digital kit, free weights, selectorised equipment, and cable pulls.
EGYM UK Ltd: featured in HCM and Fit Tech magazines
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Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
The Hurlingham Club has paired performance with connectivity in partnership with Matrix fitness
Show preview: Elevate 2026
Welcome to Elevate 2026
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
With members demanding personalised health insights, suppliers are stepping up to deliver a range of testing options, as Julie Cramer reports
Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
EGYM UK Ltd
Tel: +44 (0)204 600 3848
Address: 9th Floor, 107 Cheapside, London, EC2V 6DN, United Kingdom
Steve Barton, country director UK
EGYM UK Ltd video gallery:
Key personnel
Steve Barton, country director UK
Tanya Hall, UK tender & partners manager
Craig Worley, UK key account manager
Key customers
EGYM partners with over 24,000 health and fitness facilities worldwide.

Our solutions are customised for gyms of all types and sizes: from those with no trainers and minimal staff to boutique facilities offering a high-touch member experience, and from large enterprise gym chains to local authority leisure facilities.
Plans for the next 12 months
EGYM continues to revolutionise the fitness industry with its cutting-edge products, services, and partnerships.

Leveraging the potential of AI, we will further drive ROI and member satisfaction for our customers by creating tailored solutions that deliver real results for members and businesses alike.

EGYM is also currently expanding Wellpass into the UK through the acquisition of Hussle, a leading player in the UK corporate fitness market. With Hussle, we will take another step in our mission to make fitness and wellbeing accessible to everyone.
Testimonial
“Egym has been a game changer for the business. The automated functionality is perfectly suited to those new to exercise, the deconditioned and seniors, plus high performance athletes. Also, the performance feedback, with regards to strength and imbalance testing, is something I couldn’t glean from other means with the same level of simplicity and reliability. I find this functionality absolutely invaluable in my rehabilitation work. It also motivates clients because they are provided with regular, evidence that their effort is translating into the achievement of specified goals.”

– Matt McArdle Msc. physiotherapist, personal trainer, founder of Nu Physio and Fitness
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