features
Matrix – Elevating fitness
The Hurlingham Club has paired performance with connectivity in partnership with Matrix fitness
Matrix Fitness has completed a new cardio installation at the prestigious Hurlingham Club, creating a modern training environment that meets member expectations while integrating with the club’s existing EGYM digital ecosystem.
The project included the installation of Matrix’s premium Onyx smart cardio line, supporting the club’s commitment to maintaining high fitness standards.
The upgrade was driven by a need to improve reliability, refresh the gym’s aesthetic and keep pace with evolving technology and member expectations. With limited spare equipment available, minimising downtime and ensuring fast service response times were also key priorities.
“After many years of reliable use, our previous equipment was beginning to look tired and required more frequent maintenance,” says Lara Bunting, head of swimming and fitness. “We wanted a premium aesthetic alongside the technology and reliability our members expect. The Onyx range delivered exactly that, and integration with our existing EGYM system was vital.”
Space efficiency was also important and with all cardio equipment located on the first floor, machine footprint played a crucial role. Matrix’s compact designs allowed the club to maintain a familiar layout while maximising space.
The installation was managed to minimise disruption, with Matrix coordinating the removal and installation within a tightly controlled timeframe so the facility could remain operational.
“The extraction and installation were seamless,” Bunting says. “The logistics were handled extremely well, and the timescale was adhered to. Bridget Kirwan, our Matrix Fitness account manager, provided excellent support.”
Members have responded positively since completion in September 2025, particularly to the enhanced digital interface, improved displays and access to personal entertainment platforms such as Netflix.
Usage remains strong, with equipment frequently in use during peak periods. A rear-entry cross trainer has also improved spatial flow, making the area feel more open.
Kirwan, who is regional area manager at Matrix Fitness, said: “The club has incredibly high standards and we’re delighted to deliver a solution that meets both aesthetic and operational needs.”
The club is now exploring further enhancements, reinforcing how thoughtful design and integration can elevate premium fitness environments.
More: matrixfitness.co.uk
