press release: Elevate
Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
As the UK’s leading trade event for physical activity, fitness, health and wellness professionals, Elevate welcomed 6750 attendees, hosted 200 exhibitor brands and delivered the industry’s most comprehensive free education programme, bringing together operators, suppliers, educators, practitioners and policymakers from across the sector.
Celebrating a decade of industry connection, collaboration and innovation, the anniversary edition reflected on how far the sector has evolved since Elevate first launched in 2016. Across 8000 sqm of exhibition space, attendees explored the latest developments spanning fitness, recovery, longevity, rehabilitation, wellness, technology, active ageing and performance.
The two-day event featured more than 200 expert speakers across Elevate’s four flagship theatres; Debate, Generate, Accelerate and Collaborate, alongside an expanded line-up of partner-led education spaces including Future Fit - the events official Education Partner, FitPro LIVE, Active Aquatics, Third Space Academy and Technogym.
Speaking about the event, Carl Richards, Group Operations Director of the Future Fit Group, said: “Elevate 2026 really highlighted the pace of change across our sector, from the impact of new innovations to the growing focus on customer experience, leadership and health. What stood out most was the openness of the conversations and the shared commitment across the industry to keep learning, adapting and moving forward together.”
Interactive features across the exhibition floor added a new dimension to the anniversary celebrations. The Beat the Street Exhibitor Trail, delivered in partnership with Intelligent Health, encouraged attendees to explore the show floor while recognising the event’s long-standing Legacy Partners and exhibitors who have supported Elevate since its launch.
The anniversary edition also saw strong engagement around topics including active ageing, GLP-1 medications, workforce development, inclusive fitness, recovery, public health and the growing role of physical activity within wider healthcare systems.
From AI-powered member engagement platforms and recovery solutions to inclusive equipment, digital wellness tools and performance innovations, Elevate 2026 reflected the increasingly broad and connected physical activity ecosystem.
Lucy Findlay-Beale, Event Director at Elevate, comments: “Celebrating 10 years of Elevate has been an incredibly proud moment for everyone involved with the event. What started in 2016 has grown into the industry’s leading meeting place for physical activity, health and wellbeing professionals, and this year’s response has exceeded all expectations.
“Elevate has always evolved in line with the industry it serves. This year’s anniversary edition reflected not only how far the sector has come over the past decade, but also the huge opportunities that lie ahead across health, wellness, recovery, inclusivity and performance.”
Elevate 2026 celebrated its busiest show with an inclusive anniversary drinks reception at the Waterfront Street Kitchen & Bar, supported by SHUA, which brought together exhibitors, delegates, speakers and partners to reflect back on a decade of Elevate and the organisations that have helped shape its success.
Demand for Elevate 2027 is already strong, with organisers confirming significant early interest from exhibitors and partners ahead of next year’s event.
To stay up to date or get involved in next year’s show, visit www.elevatearena.com or contact [email protected]
– Iain Murray, Power Plate UK, sales director
– Chris Scragg, director of wellbeing, Nuffield Health.
– Trevor Payne, director, Athletic Performance & Therapy
