press release: Elevate
Elevate to celebrate 10 years with biggest ever waterfront drinks party, supported by SHUA Fitness
With just weeks to go until doors open on the 10th anniversary edition of Elevate, organisers have announced what will be the event’s biggest-ever drinks reception, bringing the industry together to celebrate a decade of Elevate at the Waterfront Street Kitchen & Bar outside Excel London.
Taking place at the close of day one on Wednesday 17 June and supported by SHUA Fitness, the anniversary reception will welcome exhibitors, delegates, speakers and partners to celebrate the brands, organisations and individuals that have helped shape Elevate since its launch in 2016.
The event will feature food, drinks and entertainment as the sector marks a milestone for what has become the UK’s leading trade event for physical activity, fitness, sport, leisure and wellbeing.
For SHUA Fitness, the partnership represents a significant milestone as the company formally enters the UK market. Already established internationally as a major commercial fitness equipment manufacturer, SHUA will use Elevate’s 10th anniversary to strengthen relationships with operators and industry partners, while underlining its long-term commitment to supporting future growth of the UK fitness and leisure sector.
Elevate 2026 will bring together more than 200 brands alongside one of the sector’s largest free in-person education programmes. Across the two days, the Debate, Generate, Accelerate and Collaborate theatres will host expert-led discussions, workshops and partner sessions exploring fitness, technology, wellbeing, community health and performance.
Future Fit, Elevate’s official Education Partner, will once again lead a major strand of the programme, reinforcing the event’s focus on professional development and industry collaboration.
The exhibition floor will feature product launches, live demonstrations and technology showcases from across the sector, alongside a large networking lounge supported by a record number of partners.
As part of the anniversary celebrations, Elevate 2026 will also introduce Legacy Education Sessions and an interactive Innovation Trail, delivered in partnership with Intelligent Health’s Beat the Street activation. The trail will highlight pioneering products and long-standing Legacy Partners including Active IQ, CIMSPA, Health Club Management, Myzone, Jordan, InBody, Origin, RLSS, Gantner, JPL, The Hygiene Company, Xplor and STA.
To mark this anniversary, attendees and exhibitors will also be invited to contribute to a special on-site feature celebrating the future of the sector. Visitors will be encouraged to share messages, ideas and ambitions for the future of physical activity, fitness and wellbeing, creating a collective industry snapshot as Elevate looks ahead to its next decade.
Jon Johnston, Country Manager UK of SHUA Fitness, said: “Elevate embodies the ambition and energy of the UK fitness industry, which is exactly why we wanted to support this milestone event.
Our partnership with Elevate reflects SHUA Fitness’ long-term commitment to the UK market and the role we believe we can play within it. This is an opportunity to build relationships with the operators, suppliers and partners who continue to shape our dynamic and resilient industry.
As the sector continues to evolve, operators are increasingly looking for partners who can combine innovation, operational reliability and long-term commercial value at scale. That is where SHUA Fitness can make a meaningful impact.”
Lucy Findlay-Beale, Event Director at Elevate, added: “Celebrating 10 years of Elevate is an incredibly proud milestone for everybody involved with the event. What started in 2016 has grown into the industry’s leading meeting place for physical activity, fitness, sport and wellbeing professionals.
“This year’s event is our most ambitious yet, from the scale of the exhibition and education programme through to the new experiences across the show floor. With registrations already ahead of last year, we’re expecting our biggest and most impactful edition yet.”
Elevate 2026 takes place on 17–18 June at Excel London.
Registrations are already running more than 10% ahead of the same point last year, with organisers expecting the largest edition of Elevate to date. To reserve a place at the event, visit elevatearena.com.
– Iain Murray, Power Plate UK, sales director
– Chris Scragg, director of wellbeing, Nuffield Health.
– Trevor Payne, director, Athletic Performance & Therapy
