EGYM Hussle and KA Leisure have entered into a long-term strategic partnership that will see KA Leisure’s network of 11 managed leisure facilities across North Ayrshire integrated into Hussle’s national corporate fitness platform.

With high-quality facilities located throughout both coastal and inland communities, including Irvine, Stevenston, the Garnock Valley, and the Isle of Arran, this partnership offers employers across the region a powerful new way to support the health and wellbeing of their workforce through flexible, accessible fitness solutions.

KA Leisure’s venues will become available to EGYM Hussle’s B2B member base, consisting of employees at companies who invest in the wellness of their staff and the customers of healthcare providers (such as AXA Health and Bupa) who provide subsidised fitness access as part of their overall offering.

The collaboration aims to drive increased participation in fitness, as part of EGYM Hussle’s overarching mission in the preventative healthcare space. KA Leisure’s venues join a rapidly growing network of 1,500+ UK gyms, pools and spas, including leading brands such as Nuffield Health, Village Gyms, and a diverse portfolio of independent gyms, public-run leisure centres and boutique venues.

Ben Stokes, Partner Sales Manager at EGYM Hussle, shared his enthusiasm following the confirmation of the new partnership with KA Leisure: “We first connected with KA Leisure at Active-Net Scotland, where it became clear that EGYM Hussle could play a key role in supporting their corporate membership offering.

"KA Leisure is a fantastic organisation with a strong commitment to improving community wellbeing, which aligns perfectly with our mission to make fitness more accessible and engaging. This partnership will bring even greater value to our corporate membership base across North Ayrshire, while driving more people to experience the benefits of an active lifestyle.”

David Stevenson, Head of Digital Transformation at KA Leisure, said: “At KA Leisure, we’re committed to creating healthier, more active communities across North Ayrshire. This exciting partnership with EGYM Hussle strengthens our corporate fitness offering by making it easier than ever for local businesses and their employees to access high-quality, flexible wellness solutions. Together, we’re empowering workplaces to prioritise wellbeing and drive positive change through fitness.”

The EGYM Hussle offering is appealing to any fitness venue or gym group who are seeking to add new streams of revenue within a competitive fitness industry. Once known for its direct-to-consumer (B2C) model, Hussle has pivoted to focus exclusively on business-to-business (B2B) partnerships. This provides the venues on Hussle’s network with an incremental revenue scheme, unlocking access to additional members, which independent venues, especially, would not otherwise gain access to.

All of EGYM Hussle’s partner venues benefit from free marketing via a dedicated website and, in doing so, become part of a wider mission to improve health and wellbeing across the nation.

To explore this opportunity for your fitness venue, visit www.hussle.com/list-my-gym or contact Hussle’s Partner Sales Manager, Ben Stokes: [email protected]