press release: Places Leisure
Gold company profile | Places Leisure
PRESS RELEASE
Hannah Crabtree joins Places Leisure as director of customer experience and product strategy
15 Apr 2025
Hannah Crabtree, director of customer experience and product strategy, Places Leisure
/ Places Leisure
Hannah Crabtree will join Places Leisure in early April as director of customer experience and product strategy. This new role will primarily focus on developing Places Leisure’s end-to-end customer journey and building on the organisation’s strategy.
Hannah joins Places Leisure with an experienced career focusing on enhancing customer experience, driving commercial growth and building high-performing teams in both retail and hospitality organisations, with notable roles at Tesco and Berry Bros. & Rudd.
Hannah Crabtree, director of customer experience and product strategy at Places Leisure, said: “I am thrilled to be joining such a passionate and purpose-led team at Places Leisure. I know how powerful great customer experiences can be – not only in building trust and loyalty, but in making a meaningful difference in people’s everyday lives.
“In this new role, I am excited to support the team in strengthening our customer-focused, insight-driven approach – helping us deliver even greater health and wellbeing benefits to the communities we serve.”
Belinda Steward, managing director leisure, health and wellbeing at Places Leisure, said: “We are delighted to be welcoming Hannah to Places Leisure as we reach a key point on our journey to become the UK’s leading physical activity and wellbeing social enterprise.
“By introducing this new role, we will be able to utilise our data and insight more than ever before. With a large focus of using this insight to help us put customers at the heart of everything we do to elevate their experience while supporting retention and loyalty.”
More press releases and updates from Places Leisure:
The first look at the new energy-efficient water and leisure complex to replace the
Aquadrome in Basingstoke has been revealed, marking a major milestone for the town’s leisure
park.
Places Leisure is expanding access to a pioneering health and fitness programme designed to
support people living with musculoskeletal (MSK) conditions, rolling out the NHS-approved
Good Boost programme across 15 additional centres nationwide.
In an inspiring display of endurance and determination, wheelchair user Richard Cartwright,
is about to attempt to set a new world record for completing a marathon on a SkiErg machine.
Places Leisure and Women in Sport continue their work to reach and support thousands more
girls across the UK to access sport and break down barriers to physical activity.
Places Leisure has announced the introduction of a new course across the country to support
people going through menopause.
Places Leisure: news from HCMmag.com and FitTechGlobal.com
Places Leisure has announced a new strategic partnership with COPA as the preferred
apprenticeship delivery partner for its leisure centres, following a six-month pilot.
Places Leisure launched Epping Leisure Centre on 12 January. Undertaken in partnership with
Epping Forest District Council and Pellikaan Construction, this is part of a wider regeneration of
the town.
HCM NEWS: Big plans for Wandsworth, London, with £24 million investment in wellbeing, activity and health
A £24 million modernisation programme will get underway in Wandsworth as Places Leisure
wins the operating contract.
In a drive to target the hard-to-reach groups, Places Leisure has introduced a team of social
prescriber link workers as part of its Healthy Communities strategy.
Spelthorne Borough Council has opened the doors to a world-leading leisure centre built to
Passivhaus standards.
The first HCM Summit has officially kicked off today (24 October) in the heart of London,
attracting nearly 300 decision-makers, influencers and rising stars from the health, fitness and
wellness sectors.
Places Leisure: featured in HCM and Fit Tech magazines
Would you stop selling memberships to prevent your club getting overcrowded?
How do you strike the balance between maximising profits and prioritising
the member experience? Kath Hudson talks to the experts
Industry insight: The way I see it
Are cardio and mid-market clubs making a comeback? What impact are GLP-1s
having and what more can be done to tackle the enduring issue of gymtimidation?
Kath Hudson asks senior global leaders about top trends and issues
Fitness Foresight: HCM Fitness trends
Kath Hudson and Liz Terry take a look at the top trends impacting the industry in 2026-27
Talking point: Everyone's talking about ... Hospitality
From training to service, what can the fitness industry learn from
hospitality? We ask leaders who benefit from a multi-sector viewpoint
Predictions: Forward looking
Growth, consolidation, wellness and more, Kath Hudson asks the
experts to share insights into the opportunities they see in 2025
HCM People: Belinda Steward
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
Places Leisure
Email: [email protected]
Address:
The Gurney Office,
Building Three,
Riverside Way,
Watchmoor Park,
Camberley,
Surrey,
GU15 3UL,
United Kingdom
Belinda Steward, managing director
HCM SUMMIT
Watch Belinda Steward, MD of leisure, health and wellbeing, Places Leisure, speak at HCM Summit 2024
Places Leisure video gallery:
Key personnel
Belinda Steward, managing director
Dan Walker, business development director
Tatiana Hagan, finance director
Tom Goodhand, operations director
Keiron Butcher, IT director
Keith Evans, director of safety and risk
Dan Walker, business development director
Tatiana Hagan, finance director
Tom Goodhand, operations director
Keiron Butcher, IT director
Keith Evans, director of safety and risk
Key customers
Our key customers are our members, our clients, our local authority partners, and our communities.
Our services have something for everyone no matter their life stage. We have swimming lessons for both adults and children, support sessions for wellbeing groups, gym classes for adults, and several tailored programmes which are helping to make physical activity more accessible to all.
Our services have something for everyone no matter their life stage. We have swimming lessons for both adults and children, support sessions for wellbeing groups, gym classes for adults, and several tailored programmes which are helping to make physical activity more accessible to all.
Plans for the next 12 months
Over the next 12 months, we will continue to collaborate with our partners to promote physical activity, address health inequalities in our communities, and work to enhance the quality of life for our customers in a meaningful way.
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