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press release: Places Leisure

Gold company profile | Places Leisure
PRESS RELEASE

Places Leisure and Women in Sport extend contract to continue delivering the Big Sister Project across the UK

12 Aug 2025
Big Sister Project / Women in Sport
Places Leisure and Women in Sport are continuing their work to reach and support thousands more girls across the UK to access sport and break down barriers to physical activity.

Since 2022, Places Leisure and Women in Sport have been working together to deliver the Big Sister Project in leisure centres across the UK. The two organisations have announced a one-year contract extension today which will help thousands more girls access sport and physical activity.

Created by girls for girls, the Big Sister Project helps support a generation of girls to find and reclaim the joy of getting active, with the support of Big Sister instructors based at Places Leisure centres. All instructors are trained on the emotional and physical barriers girls face during puberty allowing them to support all participants.

In addition to this, the Big Sister project offers free or half-price Places Leisure memberships, giving the girls access to gyms, swimming, age-appropriate girls only classes, community engagement and more.


Women in Sport research found that six in ten girls say judgement from others stops them from being active and 43% of those who once considered themselves sporty fall out of love with sport in their teens.

Following a successful pilot of the programme from 2022 until 2024, the Big Sister Project was rolled out nationally across 100 Place Leisure centres in August 2024. Now with over 6,000 Big Sister members nationally, this latest contract extension will allow Places Leisure to continue delivering the project with the aim of reaching thousands more girls.

Jonny Pickering, Head of Healthy Communities at Places Leisure, said: “We are delighted to be continuing our strong partnership with Women in Sport to continue the delivery of the Big Sister Project in our leisure centres across the country. Over the last three years we have seen the positive long-lasting impact that the project has had on girls, supporting them and growing their love of sport through these crucial years.

“Together we hope to support the reduction of inequality of women in sport by breaking down barriers to exercise and sport at an early age, making sure girls feel confident and comfortable in places of exercise.”

Stephanie Hilborne OBE, Women in Sport CEO, said: “We're thrilled to see Big Sister continuing to give thousands of teenage girls the opportunity to find freedom and joy in sport and exercise. Thanks to Places Leisure's commitment, girls across Britain will be able to access gyms, pools and girls-only classes in safe spaces, free from judgement. With young women and girls' mental health facing a worrying decline, we must remember sport is powerful remedy that can give girls a chance to detach from outside pressures and rediscover their love of movement. This has never been more important."

Tia, a Big Sister member at Places Leisure, said: “Since starting I’ve had the opportunity to try Boxfit, circuits, Pilates, meditation and in-door cycling. I’ve also had the chance to pick the music for our gym class and stand in front of the class teaching my classmates and sharing my passion for gymnastics.

“I really enjoy the classes and always look forward to the next one. And my confidence has grown so much." 

To find out more about the Big Sister Project, visit the Places Leisure website.

More press releases and updates from Places Leisure:
The first look at the new energy-efficient water and leisure complex to replace the Aquadrome in Basingstoke has been revealed, marking a major milestone for the town’s leisure park.
Places Leisure is expanding access to a pioneering health and fitness programme designed to support people living with musculoskeletal (MSK) conditions, rolling out the NHS-approved Good Boost programme across 15 additional centres nationwide.
In an inspiring display of endurance and determination, wheelchair user Richard Cartwright, is about to attempt to set a new world record for completing a marathon on a SkiErg machine.
Places Leisure has introduced a newly created role to enable the organisation to be one of the best-in-class providers of customer experience in the leisure industry.
Places Leisure has announced the introduction of a new course across the country to support people going through menopause.
Places Leisure: news from HCMmag.com and FitTechGlobal.com
Places Leisure has announced a new strategic partnership with COPA as the preferred apprenticeship delivery partner for its leisure centres, following a six-month pilot.
Places Leisure launched Epping Leisure Centre on 12 January. Undertaken in partnership with Epping Forest District Council and Pellikaan Construction, this is part of a wider regeneration of the town.
A £24 million modernisation programme will get underway in Wandsworth as Places Leisure wins the operating contract.
In a drive to target the hard-to-reach groups, Places Leisure has introduced a team of social prescriber link workers as part of its Healthy Communities strategy.
Spelthorne Borough Council has opened the doors to a world-leading leisure centre built to Passivhaus standards.
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Places Leisure
Address: The Gurney Office, Building Three, Riverside Way, Watchmoor Park, Camberley, Surrey, GU15 3UL, United Kingdom
Belinda Steward, managing director
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Places Leisure press release: Places Leisure and Women in Sport extend contract to continue delivering the Big Sister Project across the UK
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press release: Places Leisure

Gold company profile | Places Leisure
PRESS RELEASE

Places Leisure and Women in Sport extend contract to continue delivering the Big Sister Project across the UK

12 Aug 2025
Big Sister Project / Women in Sport
Places Leisure and Women in Sport are continuing their work to reach and support thousands more girls across the UK to access sport and break down barriers to physical activity.

Since 2022, Places Leisure and Women in Sport have been working together to deliver the Big Sister Project in leisure centres across the UK. The two organisations have announced a one-year contract extension today which will help thousands more girls access sport and physical activity.

Created by girls for girls, the Big Sister Project helps support a generation of girls to find and reclaim the joy of getting active, with the support of Big Sister instructors based at Places Leisure centres. All instructors are trained on the emotional and physical barriers girls face during puberty allowing them to support all participants.

In addition to this, the Big Sister project offers free or half-price Places Leisure memberships, giving the girls access to gyms, swimming, age-appropriate girls only classes, community engagement and more.


Women in Sport research found that six in ten girls say judgement from others stops them from being active and 43% of those who once considered themselves sporty fall out of love with sport in their teens.

Following a successful pilot of the programme from 2022 until 2024, the Big Sister Project was rolled out nationally across 100 Place Leisure centres in August 2024. Now with over 6,000 Big Sister members nationally, this latest contract extension will allow Places Leisure to continue delivering the project with the aim of reaching thousands more girls.

Jonny Pickering, Head of Healthy Communities at Places Leisure, said: “We are delighted to be continuing our strong partnership with Women in Sport to continue the delivery of the Big Sister Project in our leisure centres across the country. Over the last three years we have seen the positive long-lasting impact that the project has had on girls, supporting them and growing their love of sport through these crucial years.

“Together we hope to support the reduction of inequality of women in sport by breaking down barriers to exercise and sport at an early age, making sure girls feel confident and comfortable in places of exercise.”

Stephanie Hilborne OBE, Women in Sport CEO, said: “We're thrilled to see Big Sister continuing to give thousands of teenage girls the opportunity to find freedom and joy in sport and exercise. Thanks to Places Leisure's commitment, girls across Britain will be able to access gyms, pools and girls-only classes in safe spaces, free from judgement. With young women and girls' mental health facing a worrying decline, we must remember sport is powerful remedy that can give girls a chance to detach from outside pressures and rediscover their love of movement. This has never been more important."

Tia, a Big Sister member at Places Leisure, said: “Since starting I’ve had the opportunity to try Boxfit, circuits, Pilates, meditation and in-door cycling. I’ve also had the chance to pick the music for our gym class and stand in front of the class teaching my classmates and sharing my passion for gymnastics.

“I really enjoy the classes and always look forward to the next one. And my confidence has grown so much." 

To find out more about the Big Sister Project, visit the Places Leisure website.

More press releases and updates from Places Leisure:
The first look at the new energy-efficient water and leisure complex to replace the Aquadrome in Basingstoke has been revealed, marking a major milestone for the town’s leisure park.
Places Leisure is expanding access to a pioneering health and fitness programme designed to support people living with musculoskeletal (MSK) conditions, rolling out the NHS-approved Good Boost programme across 15 additional centres nationwide.
In an inspiring display of endurance and determination, wheelchair user Richard Cartwright, is about to attempt to set a new world record for completing a marathon on a SkiErg machine.
Places Leisure has introduced a newly created role to enable the organisation to be one of the best-in-class providers of customer experience in the leisure industry.
Places Leisure has announced the introduction of a new course across the country to support people going through menopause.
Places Leisure: news from HCMmag.com and FitTechGlobal.com
Places Leisure has announced a new strategic partnership with COPA as the preferred apprenticeship delivery partner for its leisure centres, following a six-month pilot.
Places Leisure launched Epping Leisure Centre on 12 January. Undertaken in partnership with Epping Forest District Council and Pellikaan Construction, this is part of a wider regeneration of the town.
A £24 million modernisation programme will get underway in Wandsworth as Places Leisure wins the operating contract.
In a drive to target the hard-to-reach groups, Places Leisure has introduced a team of social prescriber link workers as part of its Healthy Communities strategy.
Spelthorne Borough Council has opened the doors to a world-leading leisure centre built to Passivhaus standards.
The first HCM Summit has officially kicked off today (24 October) in the heart of London, attracting nearly 300 decision-makers, influencers and rising stars from the health, fitness and wellness sectors.
Places Leisure: featured in HCM and Fit Tech magazines
Industry insight: The way I see it
Are cardio and mid-market clubs making a comeback? What impact are GLP-1s having and what more can be done to tackle the enduring issue of gymtimidation? Kath Hudson asks senior global leaders about top trends and issues
Fitness Foresight: HCM Fitness trends
Kath Hudson and Liz Terry take a look at the top trends impacting the industry in 2026-27
From training to service, what can the fitness industry learn from hospitality? We ask leaders who benefit from a multi-sector viewpoint
Predictions: Forward looking
Growth, consolidation, wellness and more, Kath Hudson asks the experts to share insights into the opportunities they see in 2025
HCM People: Belinda Steward
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
Places Leisure
Address: The Gurney Office, Building Three, Riverside Way, Watchmoor Park, Camberley, Surrey, GU15 3UL, United Kingdom
Belinda Steward, managing director
HCM SUMMIT
Watch Belinda Steward, MD of leisure, health and wellbeing, Places Leisure, speak at HCM Summit 2024
Places Leisure video gallery:
Key personnel
Belinda Steward, managing director
Dan Walker, business development director
Tatiana Hagan, finance director
Tom Goodhand, operations director
Keiron Butcher, IT director
Keith Evans, director of safety and risk
Key customers
Our key customers are our members, our clients, our local authority partners, and our communities.

Our services have something for everyone no matter their life stage. We have swimming lessons for both adults and children, support sessions for wellbeing groups, gym classes for adults, and several tailored programmes which are helping to make physical activity more accessible to all.
Plans for the next 12 months
Over the next 12 months, we will continue to collaborate with our partners to promote physical activity, address health inequalities in our communities, and work to enhance the quality of life for our customers in a meaningful way.
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