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Les Mills
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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

US sportswear firm investing US$1bn in fitness technology

American sportswear and sports accessories manufacturer Under Armour (UA) is investing US$1bn (£811m; €935.5m) in health and fitness technology, according to the company's founder and chief executive officer.

Speaking during his keynote speech at the Consumer Electronics Show (CES) in Las Vegas, Nevada this month, Kevin Plank said UA was innovating by putting technology front and centre of the company.

Plank unveiled three models of the company’s Record Equipped shoes, which give performance feedback based on workouts. Michael Phelps, the most decorated Olympian of all-time, joined Plank on stage to demonstrate the shoes and talk about UA Healthbox, powered by UA Record, the world’s first connected fitness system.

The keynote also included the unveiling of a line of sleep apparel, dubbed Rest Win Repeat, in collaboration with New England Patriot’s quarterback Tom Brady, designed to rebuild the body while it rests through infrared technology.

The event, which was celebrating its 50th anniversary, showcased latest emerging innovation across major industries, including automotive, sports and fitness, software, healthcare and entertainment.

More than 3,800 companies launched products at the show. Fitness gadgets that were showcased at the event included:

- Motiv fitness tracking ring: a waterproof ring that counts steps, tracks sleep, and monitors heart rates.

- QardioCore wearable ECG monitor: a chest strap that records heart rate, respiratory rate, and activity and transfers the data to the user's smartphone.

- Polar team pro shirt: Targeted at athletes, this sleeveless, base-layer shirt combines GPS tracking and heart rate technology, allowing real-time data to be broadcasted directly to an iPad. Lightweight sensors are placed in a small pocket in the shirt collar to track an athlete’s distance, acceleration, and speed.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
American sportswear and sports accessories manufacturer Under Armour (UA) is investing US$1bn (£811m; €935.5m) in health and fitness technology, according to the company's founder and chief executive officer.
HAF
THUMB16524_305576.jpg
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News

US sportswear firm investing US$1bn in fitness technology

American sportswear and sports accessories manufacturer Under Armour (UA) is investing US$1bn (£811m; €935.5m) in health and fitness technology, according to the company's founder and chief executive officer.

Speaking during his keynote speech at the Consumer Electronics Show (CES) in Las Vegas, Nevada this month, Kevin Plank said UA was innovating by putting technology front and centre of the company.

Plank unveiled three models of the company’s Record Equipped shoes, which give performance feedback based on workouts. Michael Phelps, the most decorated Olympian of all-time, joined Plank on stage to demonstrate the shoes and talk about UA Healthbox, powered by UA Record, the world’s first connected fitness system.

The keynote also included the unveiling of a line of sleep apparel, dubbed Rest Win Repeat, in collaboration with New England Patriot’s quarterback Tom Brady, designed to rebuild the body while it rests through infrared technology.

The event, which was celebrating its 50th anniversary, showcased latest emerging innovation across major industries, including automotive, sports and fitness, software, healthcare and entertainment.

More than 3,800 companies launched products at the show. Fitness gadgets that were showcased at the event included:

- Motiv fitness tracking ring: a waterproof ring that counts steps, tracks sleep, and monitors heart rates.

- QardioCore wearable ECG monitor: a chest strap that records heart rate, respiratory rate, and activity and transfers the data to the user's smartphone.

- Polar team pro shirt: Targeted at athletes, this sleeveless, base-layer shirt combines GPS tracking and heart rate technology, allowing real-time data to be broadcasted directly to an iPad. Lightweight sensors are placed in a small pocket in the shirt collar to track an athlete’s distance, acceleration, and speed.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
American sportswear and sports accessories manufacturer Under Armour (UA) is investing US$1bn (£811m; €935.5m) in health and fitness technology, according to the company's founder and chief executive officer.
HAF
THUMB16524_305576.jpg

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The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Precor
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Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
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Trade associations
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
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Diary dates
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Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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Diary dates
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Les Mills
Les Mills