Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
BLK BOX
BLK BOX
BLK BOX
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Frasers Group, owner of Everlast Gyms, buys WIT Fitness out of administration. Plans to retain the name

WIT Fitness has gone into administration. The company's assets have been acquired by Frasers Group, owner of Everlast Gyms
WIT has a background in sports, workout and CrossFit clothing, as well as owning a boutique health club in London
Frasers Group plans to retain the WIT name for the London boutique
The company was previously backed by investor VGC

Frasers Group, owner of Everlast Gyms, has acquired the assets of WIT Fitness from administrators RG Insolvency, adding the brand to its portfolio.

A health club operator and sports retail specialist, WIT has strong CrossFit connections.

The company's boutique gym in London – at One New Change, near St Paul's Cathedral – will retain the WIT name, while WIT's retail arm will complement Frasers’ Sports Direct sportswear retailing business.

It's not yet known if Frasers will roll out more WIT locations as a second brand to complement Everlast Gyms, however, there could be a good fit for the company, with WIT Fitness functioning as a premium offering, aligning with Frasers elevation strategy.

WIT Fitness appointed Matt Brewster as CEO in 2022, at which time founder, Dan Williams, moved into a chief brand officer role.

Under Brewster, the company did a crowdfund in Q3 2022 with plans for global expansion, telling investors in September 2022 that the business was 'in great shape' with "400,000 customers and revenues that had grown five times over".

Accounts filed for that year show the company ended up losing nearly £4m in the 12 months to December 2022.

The business had also been backed by VGC, but the company is no longer showing WIT as being part of its portfolio.

Williams was recently involved in brokering a deal which saw London Boutique operator Digme purchase Orangetheory’s four existing sites London sites and set out to drive the rollout of Orangetheory in the UK.

WIT is an acronym for 'Whatever it takes'.

Related news

Everlast Gyms prepares for global expansion with 37,000sq ft flagship 'showroom' location

17 Nov 2023
Everlast Gyms today (16 November) opened a new flagship property at the Metro Centre in ...

Barry’s breaks into retail. Opens studio in Flannels’ new flagship department store in Liverpool

23 Jun 2022
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship ...
Related features

HCM People: Dan Summerson

Health Club Management 2023 issue 10
The CEO of Everlast Gyms tells us about the launch of a new 37,000sq ft flagship site in Gateshead and how it will support the brand’s global expansion

Interview: Dan Summerson

Health Club Management 2022 issue 6
The MD of Everlast Gyms is steering the business through a process of rebranding, with a hybrid model intended to take it to UK number one status
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
Latest News
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
Latest News
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
Latest News
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, ...
Latest News
More consumers are realising meditation is beneficial, but many give up because it’s difficult to ...
Latest News
Les Mills has been through a senior management refresh following the recent departure of CEO ...
Latest News
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the ...
Latest News
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out ...
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
HCM magazine
Delivering personally-designed workouts can create a placebo effect that yields better results, find researchers
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
Consumers tell us they want support in leading longer, healthier lives and we’re the only industry sector with the capability of delivering on this, so we must ensure strategy is aligned with demand
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Company profiles
Company profile: TRP (powered by Fitronics)
Fitronics is the parent company of TRP, CoursePro and Member Experience Awards and is part ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: LLDC awards GLL new contract to continue as operator of Queen Elizabeth Park’s Copper Box Arena
A decade on from the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed charitable social enterprise GLL, the operating contract for the Copper Box Arena at Queen Elizabeth Olympic Park; continuing to build on the venue’s hugely successful legacy.
Featured press releases
Elevate Arena press release: Future Fit returns as Elevate’s official Education Partner for 2024
Future Fit will be returning as the official Education Partner for Elevate 2024, cementing their industry-leading reputation for raising the bar in the world of physical activity.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Frasers Group, owner of Everlast Gyms, buys WIT Fitness out of administration. Plans to retain the name

WIT Fitness has gone into administration. The company's assets have been acquired by Frasers Group, owner of Everlast Gyms
WIT has a background in sports, workout and CrossFit clothing, as well as owning a boutique health club in London
Frasers Group plans to retain the WIT name for the London boutique
The company was previously backed by investor VGC

Frasers Group, owner of Everlast Gyms, has acquired the assets of WIT Fitness from administrators RG Insolvency, adding the brand to its portfolio.

A health club operator and sports retail specialist, WIT has strong CrossFit connections.

The company's boutique gym in London – at One New Change, near St Paul's Cathedral – will retain the WIT name, while WIT's retail arm will complement Frasers’ Sports Direct sportswear retailing business.

It's not yet known if Frasers will roll out more WIT locations as a second brand to complement Everlast Gyms, however, there could be a good fit for the company, with WIT Fitness functioning as a premium offering, aligning with Frasers elevation strategy.

WIT Fitness appointed Matt Brewster as CEO in 2022, at which time founder, Dan Williams, moved into a chief brand officer role.

Under Brewster, the company did a crowdfund in Q3 2022 with plans for global expansion, telling investors in September 2022 that the business was 'in great shape' with "400,000 customers and revenues that had grown five times over".

Accounts filed for that year show the company ended up losing nearly £4m in the 12 months to December 2022.

The business had also been backed by VGC, but the company is no longer showing WIT as being part of its portfolio.

Williams was recently involved in brokering a deal which saw London Boutique operator Digme purchase Orangetheory’s four existing sites London sites and set out to drive the rollout of Orangetheory in the UK.

WIT is an acronym for 'Whatever it takes'.

Related news

Everlast Gyms prepares for global expansion with 37,000sq ft flagship 'showroom' location

17 Nov 2023
Everlast Gyms today (16 November) opened a new flagship property at the Metro Centre in ...

Barry’s breaks into retail. Opens studio in Flannels’ new flagship department store in Liverpool

23 Jun 2022
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship ...
Related features

HCM People: Dan Summerson

Health Club Management 2023 issue 10
The CEO of Everlast Gyms tells us about the launch of a new 37,000sq ft flagship site in Gateshead and how it will support the brand’s global expansion

Interview: Dan Summerson

Health Club Management 2022 issue 6
The MD of Everlast Gyms is steering the business through a process of rebranding, with a hybrid model intended to take it to UK number one status

Latest news

As Planet Fitness announces strong year-end results there are reports the company is planning a
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder,
More consumers are realising meditation is beneficial, but many give up because it’s difficult to
Les Mills has been through a senior management refresh following the recent departure of CEO
Alliance Leisure
Alliance Leisure
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out
Mark Hewlett, founder of padel tennis operator Soul Padel has told HCM the company is
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end
In a soft power exercise, politicians in the UK have been invited to take part
Global Wellness Summit
Global Wellness Summit
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
University of Washington researchers have created a wireless wearable in the form of a thermal
While life expectancy has increased, the extra years are often not spent in good health.
Xponential has passed ownership of Stride Fitness – the running brand it bought in January
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before
Industry insiders have confirmed to HCM that parts of the US health and fitness sector
Last year set a new standard for SATS with record-high revenues, less debt and more
Elevate
Elevate
Believing your training programme has been personally optimised just for you creates a placebo effect
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of
1 - 20 of 12,300
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
HCM magazine
Delivering personally-designed workouts can create a placebo effect that yields better results, find researchers
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
Consumers tell us they want support in leading longer, healthier lives and we’re the only industry sector with the capability of delivering on this, so we must ensure strategy is aligned with demand
HCM magazine
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
HCM magazine
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Power Plate
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Company profiles
Company profile: TRP (powered by Fitronics)
Fitronics is the parent company of TRP, CoursePro and Member Experience Awards and is part ...
Supplier Showcases
Supplier showcase - Fisikal: Fast reactions
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: LLDC awards GLL new contract to continue as operator of Queen Elizabeth Park’s Copper Box Arena
A decade on from the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed charitable social enterprise GLL, the operating contract for the Copper Box Arena at Queen Elizabeth Olympic Park; continuing to build on the venue’s hugely successful legacy.
Featured press releases
Elevate Arena press release: Future Fit returns as Elevate’s official Education Partner for 2024
Future Fit will be returning as the official Education Partner for Elevate 2024, cementing their industry-leading reputation for raising the bar in the world of physical activity.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
BLK BOX
BLK BOX
Partner sites