press release: BLK BOX
Gold company profile | BLK BOX
PRESS RELEASE
A performance environment built for Stoke City
20 Apr 2026
Stoke City FC gym / BLK BOX
A project that began long before the first piece of equipment hit the floor, our work with Stoke City started almost two years ahead of installation. While the new Clayton Wood facility was still taking shape, early conversations focused on what the gym needed to deliver and how it would support the club’s long term performance goals.
This was never about simply fitting out a space. It was about building an environment that could raise standards every single day.
The Vision
From the earliest stages, the brief was ambitious. Create a gym that reflects the demands of elite football and supports everything from first-team performance to long-term athlete development.
Working alongside the club as plans evolved, we helped shape a facility that balances strength, power, movement and recovery. Every decision came back to function. How players train, how they move through.
The Build
The gym floor has been designed around movement and flow. Clear zones allow multiple players to train simultaneously without compromise, whether the focus is heavy strength work, explosive power or return to play.
The install includes:
- Custom 3 Series Compact Rack with Smith Machine and ISO Pull Rack Attachments
- Custom 5 Series Benches
- Plate Loaded Seated Calf Raise
- GHD Pro
- Safety Squat Bar and Open Hex Bars
- Custom Competition Plates and Custom Change Plates
- Custom Urethane Dumbbells with rack
- Cast Iron Kettlebells with rack
- Soft Stackable Plyo Box Set
- HIIT Mats and Foam Roller Storage
Every detail has been considered to handle the demands of a high-performance environment, day in, day out.
The Result
The finished space is sharp, focused and unmistakably Stoke.
A clean, minimal aesthetic aligns with the wider facility, creating a cohesive environment, while custom elements bring the club’s identity into the space without overwhelming it. It is a gym built to motivate, but more importantly, built to be used.
“For us, this was about getting involved early and really understanding how the space needed to perform,” said Martin Voster, business development manager, who played a key role in delivering the project. “By the time we came to install, every detail had been carefully considered.”
More than just a new facility, it gives Stoke City a performance environment that matches their ambition. One that supports players across every phase of training and recovery, and sets the standard for what happens on the pitch.
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BLK BOX
Tel: 028 9045 4123
Email: [email protected]
Address:
4 Cloughfern Ave,
Newtownabbey ,
Antrim,
BT37 0UB,
United Kingdom
Gregory Bradley, sales director
BLK BOX video gallery:
Key personnel
Ben Stocks, managing director
Gregory Bradley, founder/sales director
Miles Canning, marketing director
Gregory Bradley, founder/sales director
Miles Canning, marketing director
Key customers
• Nike,
• Loughborough University,
• Irish Rugby,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
• Loughborough University,
• Irish Rugby,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
Plans for the next 12 months
Our product development is driven by
real-world insights from athletes, coaches,
and operators. The launch of our 1, 3, 5
Series rigs and racks marks a significant
step forward - offering scalable, futureproofed
solutions for facilities of all sizes.
Our commitment to operational excellence ensures we meet the highest standards for our clients. We consistently deliver industry-leading production times, support, and service.
As we grow our business, we will sustainably expand our manufacturing footprint and resources. Our priority is to ensure responsible practices in our manufacturing processes, aligning with our commitment to a more sustainable future.
Our commitment to operational excellence ensures we meet the highest standards for our clients. We consistently deliver industry-leading production times, support, and service.
As we grow our business, we will sustainably expand our manufacturing footprint and resources. Our priority is to ensure responsible practices in our manufacturing processes, aligning with our commitment to a more sustainable future.
Testimonial
NIKE – London HQ
"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.
Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."
– Bex Moorhouse, workplace design & connectivity director, Nike
"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.
Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."
– Bex Moorhouse, workplace design & connectivity director, Nike
Testimonial
PUREGYM
"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.
We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."
– Richard Annetts, head of gym format & equipment, PureGym
"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.
We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."
– Richard Annetts, head of gym format & equipment, PureGym
Testimonial
LOUGHBOROUGH UNIVERSITY
"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.
While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”
– Rich Ellis, head of gyms and technical relationships, Loughborough University
"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.
While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”
– Rich Ellis, head of gyms and technical relationships, Loughborough University
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