It’s since the early 1980s – when it was founded by 22-year-old Nerio Alessandri in his family’s garage – that Technogym has set the gold standard in the wellness sector. The ideation of the one-of-a-kind Hack Squat machine in 1983 paved the way for a long series of constant innovations, such as the launch of Wellness System – the first software in the industry – in 1996, the first online equipment in 2007, the first cloud platform in 2012 and the one and only Technogym Ecosystem today (see in-depth section at end of article).

Technogym's unique AI-based Ecosystem: a blueprint for innovation

Over the years Technogym has developed a unique ecosystem made of connected smart equipment, software, apps, artificial intelligence, on-demand exercise content and tech services. This allows end-users to live a frictionless experience fully personalized on their goals, passions and aspirations and operators to manage their business, improve the customer journey and its personalization, while accelerating attraction, retention and secondary spend.

This is why Technogym has become the reference point for club owners, hotels, fitness enthusiasts, elite sportspeople, physiotherapists, and medical centres. Technogym Ecosystem enables operators to personalize every aspect of a member’s gym experience, from assessment to program customization and follow-up, improving member’s experiences and increasing ROI thanks to the surge in the attraction rate, retention (+20%), upselling and secondary spend (+100%). Moreover AI-based Technogym Ecosystem Coach adjusts training programs to enhance engagement and maximize results and supports marketing efforts
through advanced profiling, allowing operators to run loyalty campaigns.

Technogym Ecosystem makes up an open platform that seamlessly integrates software applications already in use in the club (membership software, marketing platforms, body analysis and assessment devices), fitness equipment (from any manufacturer), payment methods (Apple Pay, Google Pay, Stripe, Visa, Mastercard and others) and members’ consumer apps and wearable devices, to provide fitness, health, and sport enthusiasts with fluid and hyper-personalized training experiences. At the same time, for those operators willing to offer their member a premium and fully seamless experience, Technogym is the only
brand in the industry that allows the collection and tracking of cohesive and consistent data for a 360-degree profiling, thanks to its unique blend of in-house equipment (cardio, strength and functional) and digital platforming: one brand, one ecosystem.

Best-in-class profiling, personalisation and engagement

Technogym Ecosystem embodies a multi-touchpoint powerhouse for a truly fluid experience: through Technogym App, users can easily access Technogym Ecosystem, keeping the training experience smooth, seamless, and always customized in every detail. This is also possible thanks to the connection and integration between Technogym Ecosystem and external apps, wearables, and trackers, such as Strava, Runkeeper, Apple, Garmin, Polar, Fitbit and many others: train anywhere, anytime.

The brand-new Technogym Checkup – native to Technogym Ecosystem and launching at IHRSA 2024 – makes up the ultimate access point to Technogym Ecosystem. Thanks to Technogym Checkup and its artificial intelligence, users can start their personalized and targeted training programmes based on their individual physical and functional parameters, track their improvements along the way, and get adapted training protocols over time. This innovative AI-based assessment station is the way to personalize each single training programme: Technogym Checkup scans body composition, analyses strength performances (from activities on strength machines within Technogym Ecosystem), balance, mobility and cognitive abilities. Then, it combines all data in the Wellness Age metric and Technogym Coach – the Artificial Intelligence unifying the whole ecosystem – prescribes effective training protocols that adapt over time.

This way, Technogym Coach also follows the training evolution and enables a precise clustering of club users based on workout preferences, habits, patterns (training typology, preferred weekdays, average session duration etc.). Leveraging such data, operators can boost retention and upselling delivering effective and targeted communications, promotions, as well as friendly competition through challenges. At the same time, Technogym Ecosystem allows clubs to deliver facility-produced training content to the customers’ homes via live streams and on-demand video, for a hybrid model.

Thanks to Technogym Ecosystem and its AI, there’s no hassle for club owners and managers: the user mapping is multidimensional and capillary, and results in the possibility of delivering marketing campaigns fully customized on both operators and users. Through Technogym’s Mywellness CRM management software, operators can tailor and communicate campaigns and challenges based on workout type, specific metrics (distance, calories etc.), create classes and more. Technogym’s open platform is also compatible with more than 140 membership management software solutions in more than 30 countries to easily synchronize membership data and ensure continuity. Technogym’s digital expertise provides the right service for the right client, at the right time.

No hassle for operators, no hassle for users. Thanks to AI, Technogym’s smart equipment and app adapt and guides customers: after logging in via the app, the system recognizes profile, past sessions, preferred goals, tracking and storing all improvements. Strength equipment automatically adapts metrics such as load, range of motion, correct posture, speed of execution, number of sets, repetitions, and optimal recovery times. The built-in interface also comes with a variety of different modes and graphics depending on the training session, all stimulating motivation and accomplishments through gamification.

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Over 30 years of innovation milestones

Highlighting Technogym’s pioneering spirit, it’s worth mentioning just a few of its groundbreaking technological milestones over the years, that established it as the first in the fitness technology market:

- 1992: the CPR (Constant Pulse Rate) system, a scientific algorithm through which training intensity on cardio products was determined by the user’s heart rate

- 1996: Wellness System, the world’s first-ever solution to track and store every of the user’s activities within a club through a user-specific key to be inserted into each machine

- 2007: the first online-connected equipment, which revolutionized how individuals approached their workouts and laid the foundation for a new era of interactive and connected
fitness experiences

- 2012: Mywellness, the first digital cloud born to help operators manage their business, improve the customer experience, and accelerate attraction, retention and secondary spend

- 2013: Unity, the most advanced, built-in user console in the market back then, featuring tailored content, virtual training and entertainment options through Internet, TV, games

- 2020: Technogym Live, the ultimate evolution of Unity, allowing users to choose their preferred training experience from the library of on-demand video workouts, including trainer-led sessions, goal-specific routines, immersive virtual outdoor workouts, that adapt to users’ speed and adjust the incline according to the chosen route, as well as endless entertainment options (Netflix, YouTube, TV, social media)

- 2021: Technogym App, the first-hand and essential touchpoint to allow users to easily access Technogym Ecosystem anywhere, anytime, keeping the training experience fluid, seamless and always customized in every detail

...and many more to come to elevate fitness experiences.