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FITNESS, HEALTH, WELLNESS

features

Promotion: Xplor Gym: Elevating the member experience

A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences

Published in Health Club Management 2023 issue 10
Technogym’s Mywellness CRM is now integrated with Xplor Gym / photo: technogym
Technogym’s Mywellness CRM is now integrated with Xplor Gym / photo: technogym
An integration between Xplor Gym and Technogym Mywellness CRM has been designed to deliver personalisation at scale

We’re witnessing an unparalleled evolution – both of the fitness market and in relation to consumer demand – and health club operators and owners who embrace these opportunities stand to benefit.

Despite economic challenges, consumers are prioritising spend on health and fitness and Xplor’s recent attrition research found that even with volatile inflation rates, just 4.4 per cent of UK health club members cancelled due to cost and financial reasons in the first part of 2023.

This prioritisation of health and fitness is further demonstrated by the latest data from insight firm, LeisureDB, which shows the fitness industry penetration rate has risen to 15.1 per cent in the UK. Members are returning to their health clubs and they’re spending more, with reported market value increasing 11.5 per cent year-on-year.

However, operating costs have risen rapidly and operators are facing staffing challenges, with demand for talent and salary expectations high, so doing more with less is imperative.

Personalisation is non-negotiable
As we head into 2024, member expectations are higher than ever and consumers are increasingly demanding personalised experiences.

McKinsey found 71 per cent of people expect personalisation and 76 per cent get frustrated if they don’t get it.

Other industries have set the bar high and on a daily basis, members consistently experience seamless personalisation from the likes of Amazon, Netflix and Spotify.

To satisfy members today and into the future, operators must pay attention to how they feel at every touchpoint and those who anticipate their needs and consistently delight will succeed in retaining members.

Work smarter not harder
Delivering personal service effectively at scale is challenging and tech is essential to overcoming this challenge – tech that makes use of automation can enable operators to scale personalised experiences.

A recent integration between Xplor Gym’s fitness club management software and the Technogym Mywellness CRM has been designed to deliver personalisation at scale.

Operators can work smarter, not harder, with this automation on their side, enabling them to easily personalise the entire member experience, from the initial on-boarding right through to programme customisation.

This helps each member throughout their journey with automated engagement, the management of payments and access to additional services – both in-club and at home.

“The integration provides a single app that can be tailored to the services provided by individual health clubs,” says James Barter, head of partnerships at Xplor.

“Even at scale, this exciting end-to-end solution allows operators to seamlessly deliver the level of personalisation consumers demand, so people get more value from their membership, staying motivated and engaged throughout their fitness journey.”

Book a free demo: www.HCMmag.com/xplordemo

Email: [email protected]

Visit: www.xplorgym.co.uk

photo: Xplor

"This solution allows operators to deliver the level of personalisation consumers demand, so they stay engaged throughout their fitness journey" – James Barter, Xplor

Technogym and Xplor power personalisation / photo: Technogym
Technogym and Xplor power personalisation / photo: Technogym
https://www.leisureopportunities.co.uk/images/2023/634310_493278.jpg
A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences
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features

Promotion: Xplor Gym: Elevating the member experience

A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences

Published in Health Club Management 2023 issue 10
Technogym’s Mywellness CRM is now integrated with Xplor Gym / photo: technogym
Technogym’s Mywellness CRM is now integrated with Xplor Gym / photo: technogym
An integration between Xplor Gym and Technogym Mywellness CRM has been designed to deliver personalisation at scale

We’re witnessing an unparalleled evolution – both of the fitness market and in relation to consumer demand – and health club operators and owners who embrace these opportunities stand to benefit.

Despite economic challenges, consumers are prioritising spend on health and fitness and Xplor’s recent attrition research found that even with volatile inflation rates, just 4.4 per cent of UK health club members cancelled due to cost and financial reasons in the first part of 2023.

This prioritisation of health and fitness is further demonstrated by the latest data from insight firm, LeisureDB, which shows the fitness industry penetration rate has risen to 15.1 per cent in the UK. Members are returning to their health clubs and they’re spending more, with reported market value increasing 11.5 per cent year-on-year.

However, operating costs have risen rapidly and operators are facing staffing challenges, with demand for talent and salary expectations high, so doing more with less is imperative.

Personalisation is non-negotiable
As we head into 2024, member expectations are higher than ever and consumers are increasingly demanding personalised experiences.

McKinsey found 71 per cent of people expect personalisation and 76 per cent get frustrated if they don’t get it.

Other industries have set the bar high and on a daily basis, members consistently experience seamless personalisation from the likes of Amazon, Netflix and Spotify.

To satisfy members today and into the future, operators must pay attention to how they feel at every touchpoint and those who anticipate their needs and consistently delight will succeed in retaining members.

Work smarter not harder
Delivering personal service effectively at scale is challenging and tech is essential to overcoming this challenge – tech that makes use of automation can enable operators to scale personalised experiences.

A recent integration between Xplor Gym’s fitness club management software and the Technogym Mywellness CRM has been designed to deliver personalisation at scale.

Operators can work smarter, not harder, with this automation on their side, enabling them to easily personalise the entire member experience, from the initial on-boarding right through to programme customisation.

This helps each member throughout their journey with automated engagement, the management of payments and access to additional services – both in-club and at home.

“The integration provides a single app that can be tailored to the services provided by individual health clubs,” says James Barter, head of partnerships at Xplor.

“Even at scale, this exciting end-to-end solution allows operators to seamlessly deliver the level of personalisation consumers demand, so people get more value from their membership, staying motivated and engaged throughout their fitness journey.”

Book a free demo: www.HCMmag.com/xplordemo

Email: [email protected]

Visit: www.xplorgym.co.uk

photo: Xplor

"This solution allows operators to deliver the level of personalisation consumers demand, so they stay engaged throughout their fitness journey" – James Barter, Xplor

Technogym and Xplor power personalisation / photo: Technogym
Technogym and Xplor power personalisation / photo: Technogym
https://www.leisureopportunities.co.uk/images/2023/634310_493278.jpg
A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences
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Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
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The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
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“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, ...
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Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
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As a globally recognised brand, Anytime Fitness provides the most comprehensive support structure and training ...
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Balanced Body press release: Celebrity favourite, Exhale Pilates, partners with Contrology® to pioneer classical pilates at new London site
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.
Featured press releases
Greenwich Leisure Limited press release: GLL and Pickleball England launch leap year taster day
As part of a partnership with Better, the charitable social enterprise that operates leisure centres across the UK, Pickleball England has announced that they will be offering free pickleball taster sessions this February 29th, as part of a nationwide campaign to encourage the public to get active on the extra day of the year.
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Salt therapy products
Himalayan Source: Salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
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