press release: Places Leisure
Gold company profile | Places Leisure
PRESS RELEASE
Places Leisure Camberley named busiest swimming pool in the UK by SWIMTAG
06 Mar 2025
Saundra Evans is a Places Leisure Camberley member and user of SWIMTAG / Places Leisure
In 2024, Places Leisure Camberley had over 17,000 swims tracked at the centre with the next busiest swimming pool tracking just over 9,000.
Opened in July 2021, Places Leisure Camberley has two swimming pools – a six-lane, 25m pool and a 20m training pool with moveable floor. Every week the centre provides 18 adult swimming lessons, as well as 66 structured lane swim sessions and over ten ‘Just Swim’ sessions which either have a dedicated space of the pool or a few dedicated lanes for casual swimmers.
SWIMTAG is a popular option for many swimmers at the centre especially those participating in lane swimming. The wearable bracelet allows swimmers to track the number of lengths they complete, split times, stroke type and stroke rate. Linking to a mobile app, users can keep track of key swim statistics such as average pace, distance per stroke, calorie burn and rest percentage. As well as being able to set personal goals, individuals can take part in competitions and challenges.
Phil Duncan, Sport and Programming Manager at Places Leisure, said: “Since its opening in 2021, Places Leisure Camberley has always been popular for swimming. We are delighted to have been named the busiest swimming pool in the UK for the fourth year by SWIMTAG. This is a huge achievement for us and our teams who work hard to support our customers and make their visits enjoyable.
“We see the benefits swimming can bring to individuals every day both physically and mentally, we are always looking at ways to make swimming more accessible to the community. We have many sessions throughout the week where our customers can use SWIMTAG including our adult swimming lessons where everyone can set their own personal goals and track their journeys.”
Saundra Evans, a Places Leisure Camberley member and user of SWIMTAG, said: “Camberley is close to where I live, it's the best place in the world to start your day! The staff are all wonderful. SWIMTAG tells me how long I've been in the pool for, how many calories I've burnt and how many lengths I've done.”
Ian Richards, a Places Leisure Camberley member and user of SWIMTAG, said: "I like the competitions, they challenge me and keep me interested - I'm in the Top 10 UK for all age groups. The lane swimming system at Camberley is efficient and well organized, with good session times. The people are friendly and there's a social atmosphere in the pool."
Philip Maxwell, Technical Director at 222 Sports Limited (developers of SWIMTAG), said: “Places Leisure Camberley has truly embraced the SWIMTAG system, delivering an outstanding experience for their members. Their commitment to engagement and innovation sets them apart, making swim tracking more interactive and enjoyable. It's fantastic to see such high usage at their centre, reflecting their dedication to helping members achieve their fitness goals."
Places Leisure Camberley had over 17,000 swims tracked at the centre / Places Leisure
Places Leisure Camberley has been named the busiest swimming pool in UK amongst SWIMTAG users for the fourth year running.
/ Places Leisure
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Places Leisure
Email: [email protected]
Address:
The Gurney Office,
Building Three,
Riverside Way,
Watchmoor Park,
Camberley,
Surrey,
GU15 3UL,
United Kingdom
Belinda Steward, managing director
HCM SUMMIT
Watch Belinda Steward, MD of leisure, health and wellbeing, Places Leisure, speak at HCM Summit 2024
Places Leisure video gallery:
Key personnel
Belinda Steward, managing director
Dan Walker, business development director
Tatiana Hagan, finance director
Tom Goodhand, operations director
Keiron Butcher, IT director
Keith Evans, director of safety and risk
Dan Walker, business development director
Tatiana Hagan, finance director
Tom Goodhand, operations director
Keiron Butcher, IT director
Keith Evans, director of safety and risk
Key customers
Our key customers are our members, our clients, our local authority partners, and our communities.
Our services have something for everyone no matter their life stage. We have swimming lessons for both adults and children, support sessions for wellbeing groups, gym classes for adults, and several tailored programmes which are helping to make physical activity more accessible to all.
Our services have something for everyone no matter their life stage. We have swimming lessons for both adults and children, support sessions for wellbeing groups, gym classes for adults, and several tailored programmes which are helping to make physical activity more accessible to all.
Plans for the next 12 months
Over the next 12 months, we will continue to collaborate with our partners to promote physical activity, address health inequalities in our communities, and work to enhance the quality of life for our customers in a meaningful way.
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