press release: Matrix Fitness
Gold company profile | Matrix Fitness
PRESS RELEASE
Matrix Fitness appoints sector expert Danny Melling as national key account director
13 Aug 2025
Danny Melling, national key account director
/ Matrix Fitness
With more than 20 years of leadership industry experience, Melling brings a wealth of expertise in business development, partnership strategy and performance-led leadership. He most recently served as Interim Director of Membership at ukactive, where he played a pivotal role in supporting the growth and engagement of member organisations across the UK.
In his new role at Matrix Fitness, Danny will lead on the development and execution of National Key Account strategies, enhance client relationships and collaborate with internal teams to align growth with broader business objectives.
Commenting on his appointment, Melling said: “I’m excited to join the innovative and forward-thinking team at Matrix Fitness. The brand’s reputation for quality, customer focus, and product excellence is unrivalled in the industry and I’m looking forward to driving meaningful partnerships that support our clients’ growth and long-term success.”
Matthew Pengelly, Managing Director of Matrix Fitness UK, adds: “Danny’s experience and passion for delivering value to partners makes him an outstanding addition to the Matrix team. As we continue to grow our presence across the UK, his leadership will be instrumental in driving new opportunities and maximising the potential of our National Key Account programme.”
As part of JHT’s continued investment in talent and infrastructure, Matrix Fitness is also actively recruiting an additional National Key Account Manager to further strengthen the team and extend support for key partnerships nationwide.
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Matrix Fitness
Tel: +44 (0)1782 644900
Email: [email protected]
Address:
Trent House,
234 Victoria Road,
Fenton,
Stoke on Trent,
Staffordshire,
ST4 2LW,
United Kingdom

Matt Pengelly, managing director

Matrix Fitness video gallery:
Key personnel
Matt Pengelly, managing director
Chris Brown, sales director
Julian Taylor, commercial director
Chris Brown, sales director
Julian Taylor, commercial director
Key customers
• Hyatt
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
Plans for the next 12 months
The Onyx Collection of CV products
was carefully crafted to meet and exceed
the needs of high-end health clubs and
luxury hotels. Every touch point and every
element of the Onyx Collection was
designed to be exceptional, immersive,
and unlike anything else in our portfolio
and we are delighted to have partnered
with Four Seasons Hotel Ten Trinity in
London for the first UK installation.
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
Testimonial
“Snap Fitness has been working closely with Matrix for the last 6 years, they
are always willing to go the extra mile and we recognised this in 2019, when
we awarded them exclusivity for the next two years.
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
Testimonial
“We are delighted to be working with a
supplier for whom innovating is a key
business driver. The original solutions offered
by Matrix help us deliver exceptional guest
experiences, and, coupled with its exceptional
customer service, make Matrix an ideal
preferred supplier for Marriott Hotels.”
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
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