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press release: Matrix Fitness

Gold company profile | Matrix Fitness
PRESS RELEASE

Matrix Fitness appoints sector expert Danny Melling as national key account director

13 Aug 2025
Danny Melling, national key account director / Matrix Fitness
Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to announce the appointment of Danny Melling as National Key Account Director, strengthening its leadership team and reinforcing the brand’s commitment to strategic growth and sector-leading partnerships.

With more than 20 years of leadership industry experience, Melling brings a wealth of expertise in business development, partnership strategy and performance-led leadership. He most recently served as Interim Director of Membership at ukactive, where he played a pivotal role in supporting the growth and engagement of member organisations across the UK.

In his new role at Matrix Fitness, Danny will lead on the development and execution of National Key Account strategies, enhance client relationships and collaborate with internal teams to align growth with broader business objectives.

Commenting on his appointment, Melling said: “I’m excited to join the innovative and forward-thinking team at Matrix Fitness. The brand’s reputation for quality, customer focus, and product excellence is unrivalled in the industry and I’m looking forward to driving meaningful partnerships that support our clients’ growth and long-term success.”

Matthew Pengelly, Managing Director of Matrix Fitness UK, adds: “Danny’s experience and passion for delivering value to partners makes him an outstanding addition to the Matrix team. As we continue to grow our presence across the UK, his leadership will be instrumental in driving new opportunities and maximising the potential of our National Key Account programme.”

As part of JHT’s continued investment in talent and infrastructure, Matrix Fitness is also actively recruiting an additional National Key Account Manager to further strengthen the team and extend support for key partnerships nationwide.

For more information, click here



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Matrix Fitness
Tel: +44 (0)1782 644900
Address: Trent House, 234 Victoria Road, Fenton, Stoke on Trent, Staffordshire, ST4 2LW, United Kingdom
Matt Pengelly, managing director
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Matrix Fitness UK press release: Matrix Fitness appoints sector expert Danny Melling as national key account director
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press release: Matrix Fitness

Gold company profile | Matrix Fitness
PRESS RELEASE

Matrix Fitness appoints sector expert Danny Melling as national key account director

13 Aug 2025
Danny Melling, national key account director / Matrix Fitness
Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to announce the appointment of Danny Melling as National Key Account Director, strengthening its leadership team and reinforcing the brand’s commitment to strategic growth and sector-leading partnerships.

With more than 20 years of leadership industry experience, Melling brings a wealth of expertise in business development, partnership strategy and performance-led leadership. He most recently served as Interim Director of Membership at ukactive, where he played a pivotal role in supporting the growth and engagement of member organisations across the UK.

In his new role at Matrix Fitness, Danny will lead on the development and execution of National Key Account strategies, enhance client relationships and collaborate with internal teams to align growth with broader business objectives.

Commenting on his appointment, Melling said: “I’m excited to join the innovative and forward-thinking team at Matrix Fitness. The brand’s reputation for quality, customer focus, and product excellence is unrivalled in the industry and I’m looking forward to driving meaningful partnerships that support our clients’ growth and long-term success.”

Matthew Pengelly, Managing Director of Matrix Fitness UK, adds: “Danny’s experience and passion for delivering value to partners makes him an outstanding addition to the Matrix team. As we continue to grow our presence across the UK, his leadership will be instrumental in driving new opportunities and maximising the potential of our National Key Account programme.”

As part of JHT’s continued investment in talent and infrastructure, Matrix Fitness is also actively recruiting an additional National Key Account Manager to further strengthen the team and extend support for key partnerships nationwide.

For more information, click here



More press releases and updates from Matrix Fitness:
Matrix Fitness announced the expansion of its Florida, USA sales team with the addition of longtime fitness industry professionals Lori Main, Blythe Zimmerman and Mark Smilek.
Four Seasons Hotel London at Tower Bridge, a prestigious landmark in the heart of London, has unveiled its newly refurbished Fitness Centre, featuring an exclusive installation of state- of-the-art Matrix Fitness equipment.
Floating 52 stories above the capital, the Shangri-La The Shard, London features a luxurious wellbeing offering with spectacular views of London’s skyline.
Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to announce the continued expansion of its UK sales team with the appointments of Andrea Oliver and James Bents to senior national account roles, alongside the addition of t
Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of luxury cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail.
Matrix Fitness: news from HCMmag.com and FitTechGlobal.com
Matrix Fitness has launched the Onyx Collection, a five-machine range of luxury CV products designed to complement a club’s décor and elevate the space with luxury accents.
Matrix Fitness has launched its Magnum Plate-Loaded Range, a collection of 10 strength machines engineered to deliver performance, durability and versatility.
Matrix Fitness has introduced the Stretch Platform, a purpose-built solution designed to deliver a stretching and recovery experience.
Amrit Ocean Resort, a new luxury wellness retreat on Southern Florida’s Singer Island, has opened its long-awaited 103,000sq ft sanctuary after nearly seven years of development.
Matrix Fitness: featured in HCM and Fit Tech magazines
Matrix and Energie Fitness have partnered to transform an iconic landmark into a premium four-floor fitness destination
Strength: Show of force
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Matrix Fitness is delivering wellness solutions to hospitality and spa operators, with the latest state-of-the art fitness equipment
Matrix Fitness examines how progressive programming, empowered instructors and a pivot toward prevention are driving deeper member engagements
Supplier showcase: Matrix - Community impact
We look inside a major five-site refurbishment, as Matrix partners with Pembrokeshire Leisure
Matrix Fitness
Tel: +44 (0)1782 644900
Address: Trent House, 234 Victoria Road, Fenton, Stoke on Trent, Staffordshire, ST4 2LW, United Kingdom
Matt Pengelly, managing director
Matrix Fitness video gallery:
Key personnel
Matt Pengelly, managing director
Chris Brown, sales director
Julian Taylor, commercial director
Key customers
• Hyatt
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
Plans for the next 12 months
The Onyx Collection of CV products was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels. Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio and we are delighted to have partnered with Four Seasons Hotel Ten Trinity in London for the first UK installation.

Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.

Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.

Choose Matrix, and discover strength that never rests.
Testimonial
“Snap Fitness has been working closely with Matrix for the last 6 years, they are always willing to go the extra mile and we recognised this in 2019, when we awarded them exclusivity for the next two years.

We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”

– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
Testimonial
“We are delighted to be working with a supplier for whom innovating is a key business driver. The original solutions offered by Matrix help us deliver exceptional guest experiences, and, coupled with its exceptional customer service, make Matrix an ideal preferred supplier for Marriott Hotels.”

– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
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