James Bents, senior national account manager and Andrea Oliver, senior national key account manager / Matrix Fitness

Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to announce the continued expansion of its UK sales team with the appointments of Andrea Oliver and James Bents to senior national account roles, alongside the addition of three new sales executives, Tom Edge, Freya Davis and Fiona Crockett.

These strategic hires reflect Matrix Fitness UK’s sustained growth and success in the market, and its ongoing commitment to strengthening customer support and partnerships nationwide.

Andrea Oliver joins as senior national key account manager, reporting into Danny Melling, national key account director. In her role, Andrea will lead and develop relationships with national and multi-site operators, working closely with internal teams across sales, projects, service and education to deliver a seamless and consistent customer experience.

Commenting on her appointment, Andrea said: “What I’m most looking forward to in the role is getting out to meet new clients, building strong relationships and really getting stuck in. I’m excited to drive new business opportunities and gain a full understanding of our key accounts. Matrix has such a strong reputation in the industry and I’m proud to be part of a team that’s so focused on long-term partnerships and customer success.”

Andrea brings extensive industry experience, having previously held senior leadership roles including regional sales manager and national sales manager at Pulse Fitness, followed by sales director at Inspace Fitness, where she led national sales strategy, key accounts and commercial growth across the sector.

James Bents joins Matrix Fitness as senior national account manager, also reporting into Danny Melling, with responsibility for managing and growing national accounts, developing long-term partnerships and supporting operators with tailored, performance-led solutions.

Speaking about his new role, James said: “I’m looking forward to meeting new and existing customers, having meaningful conversations and adding value to their businesses. Matrix has an amazing product portfolio and some fantastic people, and I genuinely can’t wait to get stuck in, working with a first-class team as we support our customers and deliver unbeatable solutions to help end users live longer, happier lives.”

James joins Matrix Fitness with a strong background in national and regional account management, having previously worked with leading global brands including Mattel, Technogym and Precor, managing major retail and fitness operator partnerships and delivering large-scale commercial projects.

In addition to these senior appointments, Matrix Fitness UK has further strengthened its sales presence with the addition of Tom Edge, Freya Davis and Fiona Crockett as sales executives, expanding regional coverage and enhancing day-to-day customer support across the country.

On the company growth, Matthew Pengelly, CEO of Matrix Fitness UK, added: “The expansion of our UK sales team is a direct result of the continued trust our customers place in Matrix and the success we’re seeing across all sectors. Bringing Andrea and James into senior national account roles, alongside welcoming Tom, Freya and Fiona to the wider sales team, allows us to further strengthen relationships, respond even more effectively to customer needs and continue delivering outstanding support. This investment in people is fundamental to our long-term growth strategy and our commitment to being true partners to our customers.”

With a strengthened leadership structure and expanded sales resource, Matrix Fitness is well positioned to continue building on its market momentum, supporting operators of all sizes with innovative equipment solutions, expert guidance and long-term partnership.

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