press release: Matrix Fitness
Matrix Fitness introduces the Onyx Collection, a luxury cardio line
Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of luxury cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail. Carefully crafted by Matrix’s global product development team, the collection, consisting of a treadmill, Ascent Trainer, ClimbMill, upright cycle, and recumbent cycle, is a testament to thoughtful innovation and customer-centric design.
Launched officially to the UK market at the Professional Beauty’s World Spa and Wellness event in London in March, Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Matthew Pengelly, Managing Director, Matrix Fitness UK. “At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”
The Onyx Collection was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels — a growing global market estimated to reach over $300B (USD) by 2030.
“Feedback from our industry partners was central to the development process of Onyx, beginning first when Onyx was a mere concept and in every design phase to follow,” said Pengelly. “As a commitment to the success of our partners, we have made significant investments in enhanced manufacturing processes, machinery and more exacting quality standards that will not only meet but exceed the expectations of the ultra-premium customer.”
The first UK installation of the Onyx Collection has taken place at Four Seasons, Ten Trinity Square, London, a site that is renowned for its unparalleled luxury and wellness. To find out more about the Onyx Collection click here
Chris Brown, sales director
Julian Taylor, commercial director
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
