press release: Matrix Fitness
Matrix Fitness Onyx Collection installed at Four Seasons Hotel London at Tower Bridge
Four Seasons Hotel London at Tower Bridge, a prestigious landmark in the heart of London, has unveiled its newly refurbished Fitness Centre, featuring an exclusive installation of state-of-the-art Matrix Fitness equipment.
This transformation includes the UK’s first complete installation of the Matrix Fitness Onyx Collection, a five-machine assortment of luxury cardiovascular equipment crafted specifically to meet and exceed the needs of high-end health clubs and luxury hotels.
Marie Laure Fleury, General Manager at Four Seasons Hotel London at Tower Bridge, explains: “Today’s luxury traveller expects more than access to a gym; they seek a fully integrated, high-performance wellness experience that reflects the same innovation, attention to detail and design excellence found throughout the hotel. For many of our guests, wellness is not just a preference; it’s a core part of their lifestyle, and we see that clearly in their wellness choices and feedback.
When refurbishing our gym, our vision was to make it an essential part of the guest journey, and a destination in itself. Since re-launching with the Matrix Onyx Collection, we have had guests specifically mention the gym as a reason for rebooking, which speaks volumes about the impact of the upgrade.”
Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Design and visual harmony were a key factor in selecting the Onyx Collection.” Marie-Laure Fleury continues. “The equipment offers exceptional performance while complementing the elegant, contemporary aesthetic of our wellness space and our award-winning spa. It enhances the overall ambiance and aligns perfectly with the level of luxury our guests expect.”
The installation also included Matrix’s cutting-edge Ultra Strength range with Intelligent Training Consoles (ITC), a dedicated functional training area for small group sessions, Virtual Training Cycles (VTC) providing immersive instructor-led and on-demand workouts via a 22” touchscreen console with iFIT® integration, Sprint 8 HIIT and Virtual Active destination training and an expanded free weights area with ambient lighting and optimised space design to enhance the guest experience.
Nigel Tapping, Director of Hospitality & Residential Sectors at Matrix Fitness UK, adds: “Luxury hotels like Four Seasons Hotel London at Tower Bridge understand that wellness is a critical driver of guest satisfaction and loyalty. Our work on this project, including the installation of the full Onyx collection delivers a fitness experience that matches the exclusivity and elegance of the hotel. This project is an excellent example of how we work in partnership with our hospitality clients to create world-class wellness destinations.”
The upgraded Fitness Centre represents a significant investment in the evolving wellness expectations of luxury travellers and private members alike, ensuring that Four Seasons Hotel London at Tower Bridge continues to set the standard for premium hospitality.
For more information visit fourseasons.com/towerbridge or matrixfitness.co.uk.
Chris Brown, sales director
Julian Taylor, commercial director
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
