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press release: Technogym UK Ltd
Let's move for a better world: 14-31 March 2023
31 Jan 2023
Let's move for a better world. 14-31 March 2023 / Technogym
By 2030, it is predicted that 1 in 5 women and 1 in 7 men will be living with obesity (BMI ≥30kg/m2).
Physical inactivity is dangerous because it can increase the risk of developing illnesses related to inactive lifestyles (hypertension, cardiac disorders, etc). The steady increase of physical inactivity in developed countries is causing more deaths than malnutrition and is becoming an increasing social and economic problem.*
From 2020 to 2060, the global economic cost of overweight and obesity is predicted to increase to 9 times, reaching the astonishing value of US$18 trillion.*
Donate your MOVEs
Support the fight against sedentary lifestyles by joining the biggest social movement campaign in the fitness industry. Engage your community to create a healthier world.
Inform: By providing evidence of the impact of physical inactivity, operators are able to engage their users and the wider community.
Inspire: To motivate people to embrace a more active lifestyle, invite your members, their friends and family and everyone in the community to train at your facility and move more.
Increase: As a result, you will become a Wellness Hub for your community, helping to grow the number of active people in your area.
Improve: Being part of this international community allows operators to exchange experiences, get feedback, and learn from best practices.
Make a difference
By taking part in the “Let’s Move For a Better World” campaign, you can fight against physical inactivity and all the consequent health diseases contributing to building a better and healthier world.
To do this, Technogym created the MOVE, a new way to measure movement.
Attraction and retention
From feedback received over the last 6 editions of the campaign, we know that participating facilities register an average of 14% increase in membership sales and 26% increase in facility visits. The relationship among facilities, local communities, trainers and members also improves significantly during the campaign.
Win for your community
The facilities that gather the required number of MOVEs will be able to donate equipment to the
Institutions or Schools of their choice to help fight obesity and sedentary lifestyles*. Don’t miss the opportunity to collect MOVEs from any activity inside the facility. MOVEs can be collected during workouts on cardio and strength equipment, classes such as Skillrun, Skillbike, Skillrow, Group Cycle, Biocircuit, and Skillathletic, from outdoor activities tracked through GPS with 3rd party apps and on the gym floor thanks to heart rate devices.
Find out more about the Let's move campaign here
*MAX 2000 move per user per day. Only members of a participating facility can join the campaign.
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Technogym UK Ltd
Tel: +44 (0)1344 300236
Address:
Two The Boulevard,
Cain Road,
Bracknell ,
Berkshire,
RG12 1WP,
United Kingdom
Nerio Alessandri founder and president
Technogym UK Ltd video gallery:
Key personnel
Nerio Alessandri, founder and president
Giovanni Simoni, managing director, UK
Dinesh Aswani, home business director, UK
Ben Sandham, sales director (health, corporate & performance), UK
Kieran Tracey, sales director (hospitality & residential), UK
Greg Haynes, Sales Director (Club), UK
Tim Clayton, Sales Director (Club Key Account), UK
Craig Swyer, Marketing Director, UK
Giovanni Simoni, managing director, UK
Dinesh Aswani, home business director, UK
Ben Sandham, sales director (health, corporate & performance), UK
Kieran Tracey, sales director (hospitality & residential), UK
Greg Haynes, Sales Director (Club), UK
Tim Clayton, Sales Director (Club Key Account), UK
Craig Swyer, Marketing Director, UK
Key customers
Technogym supplies clubs, hotels,
spas, rehabilitation centres,
corporate gyms, universities, sports
facilities, homes and more.
We are proud to supply our solutions to some of the world’s elite athletes and teams including:
• the Ferrari F1 team
• the McLaren F1 team;
And football teams:
• Paris Saint-Germain,
• AC Milan,
• Inter Milan
• Juventus;
And Team Luna Rossa Challenge sailing team.
We are proud to supply our solutions to some of the world’s elite athletes and teams including:
• the Ferrari F1 team
• the McLaren F1 team;
And football teams:
• Paris Saint-Germain,
• AC Milan,
• Inter Milan
• Juventus;
And Team Luna Rossa Challenge sailing team.
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