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FITNESS, HEALTH, WELLNESS

press release: Keepme

Keepme announces partnership with Empowered Brands

18 Mar 2024
The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry / Keepme
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.

With over 18 years of experience, Empowered Brands is dedicated to fostering and accelerating growth in the health, fitness, and wellbeing space. This directly aligns with Keepme’s goal to empower operators to leverage advances in technology to grow their business.

Empowered Brands focuses exclusively on entrepreneur-led business models, empowering individuals to transform their lives through health and fitness. Among its portfolio is énergie Fitness, a market-leading fitness franchise group with over 80 clubs in the UK and abroad, serving 110,000 members. Ranked as one of the top fitness chains on Trustpilot and 3rd in the elite Top 100 Franchises, énergie Fitness exemplifies excellence in the fitness industry.
Another prominent brand under the Empowered Brands umbrella is UBX, the fastest-growing boxing and strength provider globally. UBX Training began franchising in 2016 and has since expanded to over 80 locations across Australia, New Zealand, and Singapore.

Empowered Brand’s Head of Consumer Marketing, Abbey Little had this to say on the partnership - “At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams. This prosperous new partnership will allow our network to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance, and deliver an even more personalized fitness journey for each and every member.” She continued, “We very much look forward to working with the Keepme team and supporting the growth and success of our énergie Fitness gyms.”

The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry. By joining forces with Empowered Brands UK-based énergie locations, the Keepme platform will use unparalleled business intelligence and data-driven insights to help enhance their member acquisition strategy.

Keepme CEO, Ian Mullane echoed Abbey’s sentiments "This partnership represents a significant step forward in our mission to drive the adoption of new technologies within the UK fitness industry. With Keepme's data-driven solutions integrated into Empowered Brands' ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, enabling them to reach new levels of success and helping them to thrive in today's competitive market."

Keepme has a well-established track record of collaborating with major franchises, notably its partnership with VIVA Leisure in Australia that began in 2022. VIVA Leisure operates more than 200 facilities under its Plus Fitness brand, underscoring the scale of Keepme's expertise in the franchise sector. With the adoption of Keepme's cutting-edge tools and technologies, Empowered Brands is poised to significantly enhance its growth strategies through improved engagement with prospective members. This includes leveraging the newly launched Scheduler feature, which enables the creation of branded pages for booking tours and trials, and Keepme Creator, the first AI-driven content generation tool in the industry that integrates the brand's unique tone of voice directly into its content creation process.

“We have been putting a lot of focus into the UK fitness market this year. To get a partnership in place where the Keepme platform will help drive growth across so many different énergie Fitness locations is an amazing feat. I am personally looking forward to working with the Empowered team as we look to implement Keepme throughout énergie facilities in the UK.” - Sumeet Mann, Customer Success Manager

This partnership signifies a pivotal development for the UK fitness sector, highlighting the increasing acceptance of AI-driven technology across a diverse spectrum of businesses, from large franchises to individual leisure operators. The enthusiasm for these innovative solutions demonstrates the industry's commitment to leveraging technology to enhance operations, customer engagement, and overall growth.

If you would like to explore Keepme’s technology for your facility, book a call today to find out more.
More press releases and updates from Keepme:
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
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KeepMe press release: Keepme announces partnership with Empowered Brands
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.
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press release: Keepme

Keepme announces partnership with Empowered Brands

18 Mar 2024
The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry / Keepme
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.

With over 18 years of experience, Empowered Brands is dedicated to fostering and accelerating growth in the health, fitness, and wellbeing space. This directly aligns with Keepme’s goal to empower operators to leverage advances in technology to grow their business.

Empowered Brands focuses exclusively on entrepreneur-led business models, empowering individuals to transform their lives through health and fitness. Among its portfolio is énergie Fitness, a market-leading fitness franchise group with over 80 clubs in the UK and abroad, serving 110,000 members. Ranked as one of the top fitness chains on Trustpilot and 3rd in the elite Top 100 Franchises, énergie Fitness exemplifies excellence in the fitness industry.
Another prominent brand under the Empowered Brands umbrella is UBX, the fastest-growing boxing and strength provider globally. UBX Training began franchising in 2016 and has since expanded to over 80 locations across Australia, New Zealand, and Singapore.

Empowered Brand’s Head of Consumer Marketing, Abbey Little had this to say on the partnership - “At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams. This prosperous new partnership will allow our network to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance, and deliver an even more personalized fitness journey for each and every member.” She continued, “We very much look forward to working with the Keepme team and supporting the growth and success of our énergie Fitness gyms.”

The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry. By joining forces with Empowered Brands UK-based énergie locations, the Keepme platform will use unparalleled business intelligence and data-driven insights to help enhance their member acquisition strategy.

Keepme CEO, Ian Mullane echoed Abbey’s sentiments "This partnership represents a significant step forward in our mission to drive the adoption of new technologies within the UK fitness industry. With Keepme's data-driven solutions integrated into Empowered Brands' ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, enabling them to reach new levels of success and helping them to thrive in today's competitive market."

Keepme has a well-established track record of collaborating with major franchises, notably its partnership with VIVA Leisure in Australia that began in 2022. VIVA Leisure operates more than 200 facilities under its Plus Fitness brand, underscoring the scale of Keepme's expertise in the franchise sector. With the adoption of Keepme's cutting-edge tools and technologies, Empowered Brands is poised to significantly enhance its growth strategies through improved engagement with prospective members. This includes leveraging the newly launched Scheduler feature, which enables the creation of branded pages for booking tours and trials, and Keepme Creator, the first AI-driven content generation tool in the industry that integrates the brand's unique tone of voice directly into its content creation process.

“We have been putting a lot of focus into the UK fitness market this year. To get a partnership in place where the Keepme platform will help drive growth across so many different énergie Fitness locations is an amazing feat. I am personally looking forward to working with the Empowered team as we look to implement Keepme throughout énergie facilities in the UK.” - Sumeet Mann, Customer Success Manager

This partnership signifies a pivotal development for the UK fitness sector, highlighting the increasing acceptance of AI-driven technology across a diverse spectrum of businesses, from large franchises to individual leisure operators. The enthusiasm for these innovative solutions demonstrates the industry's commitment to leveraging technology to enhance operations, customer engagement, and overall growth.

If you would like to explore Keepme’s technology for your facility, book a call today to find out more.
More press releases and updates from Keepme:
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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