Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.

With over 18 years of experience, Empowered Brands is dedicated to fostering and accelerating growth in the health, fitness, and wellbeing space. This directly aligns with Keepme’s goal to empower operators to leverage advances in technology to grow their business.

Empowered Brands focuses exclusively on entrepreneur-led business models, empowering individuals to transform their lives through health and fitness. Among its portfolio is énergie Fitness, a market-leading fitness franchise group with over 80 clubs in the UK and abroad, serving 110,000 members. Ranked as one of the top fitness chains on Trustpilot and 3rd in the elite Top 100 Franchises, énergie Fitness exemplifies excellence in the fitness industry.
Another prominent brand under the Empowered Brands umbrella is UBX, the fastest-growing boxing and strength provider globally. UBX Training began franchising in 2016 and has since expanded to over 80 locations across Australia, New Zealand, and Singapore.

Empowered Brand’s Head of Consumer Marketing, Abbey Little had this to say on the partnership - “At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams. This prosperous new partnership will allow our network to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance, and deliver an even more personalized fitness journey for each and every member.” She continued, “We very much look forward to working with the Keepme team and supporting the growth and success of our énergie Fitness gyms.”

The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry. By joining forces with Empowered Brands UK-based énergie locations, the Keepme platform will use unparalleled business intelligence and data-driven insights to help enhance their member acquisition strategy.

Keepme CEO, Ian Mullane echoed Abbey’s sentiments "This partnership represents a significant step forward in our mission to drive the adoption of new technologies within the UK fitness industry. With Keepme's data-driven solutions integrated into Empowered Brands' ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, enabling them to reach new levels of success and helping them to thrive in today's competitive market."

Keepme has a well-established track record of collaborating with major franchises, notably its partnership with VIVA Leisure in Australia that began in 2022. VIVA Leisure operates more than 200 facilities under its Plus Fitness brand, underscoring the scale of Keepme's expertise in the franchise sector. With the adoption of Keepme's cutting-edge tools and technologies, Empowered Brands is poised to significantly enhance its growth strategies through improved engagement with prospective members. This includes leveraging the newly launched Scheduler feature, which enables the creation of branded pages for booking tours and trials, and Keepme Creator, the first AI-driven content generation tool in the industry that integrates the brand's unique tone of voice directly into its content creation process.

“We have been putting a lot of focus into the UK fitness market this year. To get a partnership in place where the Keepme platform will help drive growth across so many different énergie Fitness locations is an amazing feat. I am personally looking forward to working with the Empowered team as we look to implement Keepme throughout énergie facilities in the UK.” - Sumeet Mann, Customer Success Manager

This partnership signifies a pivotal development for the UK fitness sector, highlighting the increasing acceptance of AI-driven technology across a diverse spectrum of businesses, from large franchises to individual leisure operators. The enthusiasm for these innovative solutions demonstrates the industry's commitment to leveraging technology to enhance operations, customer engagement, and overall growth.

If you would like to explore Keepme’s technology for your facility, book a call today to find out more.