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FITNESS, HEALTH, WELLNESS

press release: Keepme

Keepme have been creating free guides for fitness industry professionals to utilise since last year

11 Mar 2024
Keepme have been creating free guides for fitness industry professionals to utilise since last year / Keepme
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide". This latest release highlights Keepme's dedication to enhancing the experiences offered by operators within the fitness sector by offering invaluable tools to aid improvement.


“Member engagement is not a one-time effort confined to onboarding; it's a continuous journey that spans the entire member lifecycle, and I think most operators know that - sometimes it can just be daunting to plan for beyond that 90 day mark.” stated Keepme’s Growth Marketing Manager, Matt McCallum .“We have created this guide in the hope that it makes this process less daunting, and encourages operators to create member journeys that keep their communities captivated, enthused, and most importantly - active.” he continued.

Keepme have been creating free guides for fitness industry professionals to utilise since last year, and now have built up a valuable selection of robust guides available for free download, including:


• Boosting Gym Email Engagement Rates
• Building Meaningful Reports with Your Fitness Data
• A Step-By-Step Guide to Whatsapp Engagement

This new guide, born out of feedback obtained from operators at multiple industry events across different geographies, was created to address the fact that while a lot of resource is typically funneled into new member acquisition, sometimes long standing members can be neglected and not given the attention they require to remain. Afterall, it is not only easier to retain an existing member, but also more profitable than obtaining a new one.

The guide offers a roadmap for operators to navigate the complexities of member engagement across the entire lifecycle. From personalized onboarding to targeted communication and retention practices, the guide equips operators with the tools and insights needed to thrive in today's competitive fitness landscape. With a commitment to advancing the industry and fostering meaningful connections between gyms and their members, Keepme continues to lead the charge in shaping the future of fitness.

“When we identify trends like this one, and potential gaps in educational resources, we are delighted to help operators find the answers they need. The team at Keepme have a wealth of knowledge, with many having been operators themselves in a past life.” said Keepme’s Global Director of Marketing, Hilary McGuckin MCIM. Regarding the positive feedback received from previously released guides she stated “Our commitment to continuously improve the industry we operate in means that as long as the need and demand is there, Keepme will continue to deliver valuable resources such as our Best Practice Guides, blogs and On-Demand Webinar Series to the industry”.

The guide is available for free here on the Keepme website.
More press releases and updates from Keepme:
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
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KeepMe press release: Keepme have been creating free guides for fitness industry professionals to utilise since last year
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide".
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press release: Keepme

Keepme have been creating free guides for fitness industry professionals to utilise since last year

11 Mar 2024
Keepme have been creating free guides for fitness industry professionals to utilise since last year / Keepme
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide". This latest release highlights Keepme's dedication to enhancing the experiences offered by operators within the fitness sector by offering invaluable tools to aid improvement.


“Member engagement is not a one-time effort confined to onboarding; it's a continuous journey that spans the entire member lifecycle, and I think most operators know that - sometimes it can just be daunting to plan for beyond that 90 day mark.” stated Keepme’s Growth Marketing Manager, Matt McCallum .“We have created this guide in the hope that it makes this process less daunting, and encourages operators to create member journeys that keep their communities captivated, enthused, and most importantly - active.” he continued.

Keepme have been creating free guides for fitness industry professionals to utilise since last year, and now have built up a valuable selection of robust guides available for free download, including:


• Boosting Gym Email Engagement Rates
• Building Meaningful Reports with Your Fitness Data
• A Step-By-Step Guide to Whatsapp Engagement

This new guide, born out of feedback obtained from operators at multiple industry events across different geographies, was created to address the fact that while a lot of resource is typically funneled into new member acquisition, sometimes long standing members can be neglected and not given the attention they require to remain. Afterall, it is not only easier to retain an existing member, but also more profitable than obtaining a new one.

The guide offers a roadmap for operators to navigate the complexities of member engagement across the entire lifecycle. From personalized onboarding to targeted communication and retention practices, the guide equips operators with the tools and insights needed to thrive in today's competitive fitness landscape. With a commitment to advancing the industry and fostering meaningful connections between gyms and their members, Keepme continues to lead the charge in shaping the future of fitness.

“When we identify trends like this one, and potential gaps in educational resources, we are delighted to help operators find the answers they need. The team at Keepme have a wealth of knowledge, with many having been operators themselves in a past life.” said Keepme’s Global Director of Marketing, Hilary McGuckin MCIM. Regarding the positive feedback received from previously released guides she stated “Our commitment to continuously improve the industry we operate in means that as long as the need and demand is there, Keepme will continue to deliver valuable resources such as our Best Practice Guides, blogs and On-Demand Webinar Series to the industry”.

The guide is available for free here on the Keepme website.
More press releases and updates from Keepme:
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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