press release: Matrix Fitness
Gold company profile | Matrix Fitness
PRESS RELEASE
BWT Alpine Formula One Team and Matrix Fitness extend supplier collaboration
16 Jul 2025
Alpine Human Performance Centre / Matrix Fitness
As part of this renewed co-operation, Matrix has worked with the team to develop a brand-new state-of-the-art training space and provided premium fitness equipment for the ‘Alpine Human Performance Centre’ [AHPC]. The AHPC is designed to optimise the physical conditioning of BWT Alpine Formula One Team drivers as well as its roster of Alpine Academy drivers and team members.
The training facility places a particular emphasis on strength, core and upper body training. Matrix Fitness has supplied industry-leading functional strength equipment, free weights and resistance machines to help drivers build and maintain the muscle endurance necessary for optimal performance. Additionally, a dedicated fully-connected cardiovascular zone featuring Matrix’s latest treadmills, ellipticals and bikes supports the team’s endurance and recovery training, ensuring both drivers and staff can perform at their peak throughout the season.
The equipment provided by Matrix is the latest milestone in Matrix Fitness’ ongoing commitment to elite sport, ensuring athletes and professionals have access to the highest-quality training equipment to achieve their performance goals.
Matt Pengelly, Managing Director at Matrix Fitness UK: “Our extended collaboration with BWT Alpine Formula One Team is a testament to the shared values of both brands—performance, innovation and pushing boundaries. We are proud to provide the team with world-class fitness solutions that contribute to the training and wellbeing of their athletes and staff. Strength training is a fundamental element of a Formula 1 driver’s conditioning, and we are thrilled to support BWT Alpine Formula One Team with the very best equipment, ensuring the team is race-ready at all times.”
To find out more about Matrix Fitness and its high-performance training solutions, visit www.matrixfitness.co.uk
More press releases and updates from Matrix Fitness:
Matrix Fitness announced the expansion of its Florida, USA sales team with the addition of
longtime fitness industry professionals Lori Main, Blythe Zimmerman and Mark Smilek.
PRESS RELEASE: Matrix Fitness Onyx Collection installed at Four Seasons Hotel London at Tower Bridge
Four Seasons Hotel London at Tower Bridge, a prestigious landmark in the heart of London, has
unveiled its newly refurbished Fitness Centre, featuring an exclusive installation of state-
of-the-art Matrix Fitness equipment.
Floating 52 stories above the capital, the Shangri-La The Shard, London features a luxurious
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Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to
announce the continued expansion of its UK sales team with the appointments of Andrea
Oliver and James Bents to senior national account roles, alongside the addition of t
Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch
of the Onyx Collection, a five-machine assortment of luxury cardiovascular products
designed to invigorate the senses with premium materials, advanced technology and
meticulous attention to detail.
Matrix Fitness: news from HCMmag.com and FitTechGlobal.com
Matrix Fitness has launched the Onyx Collection, a five-machine range of luxury CV products
designed to complement a club’s décor and elevate the space with luxury accents.
Matrix Fitness has launched its Magnum Plate-Loaded Range, a collection of 10 strength
machines engineered to deliver performance, durability and versatility.
HCM NEWS: Matrix Fitness introduces purpose-built solution to deliver stretching and recovery experience
Matrix Fitness has introduced the Stretch Platform, a purpose-built solution designed to
deliver a stretching and recovery experience.
Amrit Ocean Resort, a new luxury wellness retreat on Southern Florida’s Singer Island, has
opened its long-awaited 103,000sq ft sanctuary after nearly seven years of development.
Matrix Fitness: featured in HCM and Fit Tech magazines
Supplier Showcase: From nightclub to health club
Matrix and Energie Fitness have partnered to transform an iconic landmark into a premium four-floor fitness destination
Strength: Show of force
Strength training is evolving,
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to innovators about how their
products are meeting this demand
Sponsored: Matrix Fitness – redefining wellness
Matrix Fitness is delivering wellness solutions to hospitality and spa operators, with the latest state-of-the art fitness equipment
Matrix Fitness examines how progressive programming, empowered instructors
and a pivot toward prevention are driving deeper member engagements
Supplier showcase: Matrix - Community impact
We look inside a major five-site refurbishment,
as Matrix partners with Pembrokeshire Leisure
Matrix Fitness
Tel: +44 (0)1782 644900
Email: [email protected]
Address:
Trent House,
234 Victoria Road,
Fenton,
Stoke on Trent,
Staffordshire,
ST4 2LW,
United Kingdom
Matt Pengelly, managing director
Matrix Fitness video gallery:
Key personnel
Matt Pengelly, managing director
Chris Brown, sales director
Julian Taylor, commercial director
Chris Brown, sales director
Julian Taylor, commercial director
Key customers
• Hyatt
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
Plans for the next 12 months
The Onyx Collection of CV products
was carefully crafted to meet and exceed
the needs of high-end health clubs and
luxury hotels. Every touch point and every
element of the Onyx Collection was
designed to be exceptional, immersive,
and unlike anything else in our portfolio
and we are delighted to have partnered
with Four Seasons Hotel Ten Trinity in
London for the first UK installation.
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
Testimonial
“Snap Fitness has been working closely with Matrix for the last 6 years, they
are always willing to go the extra mile and we recognised this in 2019, when
we awarded them exclusivity for the next two years.
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
– Isaac Buchanan, chief executive officer, Snap Fitness United Kingdom & Ireland
Testimonial
“We are delighted to be working with a
supplier for whom innovating is a key
business driver. The original solutions offered
by Matrix help us deliver exceptional guest
experiences, and, coupled with its exceptional
customer service, make Matrix an ideal
preferred supplier for Marriott Hotels.”
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
– Alison Ainsworth, senior director of golf, leisure & spa operations Europe, Marriott Hotels
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