press release: Absolute Performance
Gold company profile | Absolute Performance
PRESS RELEASE
Absolute Performance launches game-changing Half Human range
13 Jun 2025
Absolute Performance announce inclusion of Half Human exercise machines to their range. / Half Human
Renowned partner of Team GB, Absolute Performance continues its legacy of excellence with a range that blends elite functionality with forward-thinking sustainability. Designed for athletes and facilities that demand the best, these items boast state-of-the-art design features, including Bluetooth connectivity, exercise app compatibility, and user-friendly LCD screens to analyse performance and monitor progress. Built to skyrocket strength, endurance, and athletic output, Absolute Performance is thrilled to now feature Half Human as part of its collection.
This range delivers next-level durability, stability, and versatility, making it ideal for education, commercial, and corporate gym spaces. With adjustable resistance and rugged build quality, the Half Human line enables users to build raw power, improve cardiovascular fitness, and test limits – all while contributing to a more environmentally friendly fitness industry.
Every piece in the Half Human commercial line operates without electricity. Even the standout Curved Treadmill is 100% powered by muscle, while the Air Ski Machine, HIIT Bike and Air Rowing Machine use advanced air resistance technology. This not only provides a more intense, calorie-torching workout – especially suited to HIIT and CrossFit – but also significantly reduces operation and maintenance costs, as well as environmental impact.
Drawing on years of experience supplying top-tier training environments for Olympians, professional sports teams, universities, and independent gym owners, Harry Tafota-Nash, Managing Director of Absolute Performance, comments: “At Absolute Performance, we’re committed to delivering world-class gym equipment that performs at the highest level. We understand what it takes to elevate a training space, and the Half Human range provides a high-performance solution that stands the test of time, setting a new standard for strength and conditioning. These machines are tough, innovative, and engineered for those who want to train harder and smarter. And by eliminating the need for power, we're helping gyms across the UK cut carbon emissions, lower running costs, and invest in a more energy-efficient future.”
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Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
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Absolute Performance
Tel: 02920 362 664
Email: [email protected]
Address:
Unit 19 Waterside Business Park,
Lamby Way,
Cardiff,
CF3 2ET,
Wales

Tony Buchanan, owner

Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across
the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”
– Greg Retter, head of performance services, Team GB
– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".
– Luke Brailey, curriculum lead for PE, Hardenhuish School
– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".
– Robbie Johnson, Stone Personal Training.
– Robbie Johnson, Stone Personal Training.
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