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FITNESS, HEALTH, WELLNESS

press release: Absolute Performance

Absolute Performance extends partnership with Team GB athlete Nekoda Smythe-Davis

19 Apr 2024
Team GB Olympian Nekoda Smythe-Davis / Absolute Performance
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe-Davis.

With an illustrious career and a tenacious spirit, Nekoda has extended her influence as a brand ambassador for Absolute Performance. This renewed collaboration comes as both parties gear up for the highly anticipated Paris 2024 Olympics this July.

Building upon the success of their previous collaboration, this renewed ambassadorship aims to deepen the integration of Nekoda's invaluable insights into elite athletic performance and further enhance Absolute Performance's products and gym design processes.

In the world of judo, where strength, agility, and mental fortitude intersect, Nekoda Smythe-Davis stands out not just as a great competitor but also as an inspiring figure for aspiring athletes.

Her remarkable career has seen her emerge as one of the sport's most esteemed Judokas. With notable achievements including Commonwealth and British championship titles in 2014, as well as representing Great Britain at the Rio Olympics in 2016, Nekoda has firmly cemented her status as a formidable force in judo. Her impressive career boasts a collection of twenty-seven elite competition medals, including a hard-fought silver at the Baku World Championships in 2018.

Siân Buchanan, owner and director at Absolute Performance, expressed her enthusiasm for the extended partnership, stating:

"We're thrilled to continue our collaboration with Nekoda. Her unwavering dedication, strength, and spirit embody the values we hold dear. As she balances the demands of motherhood with her exceptional athletic career, she epitomises resilience and serves as a remarkable role model for women and young athletes alike.”

Nekoda, who returned to competitive action in 2022 following a three-year hiatus due to a serious concussion injury and the birth of her daughter Ryia, brings a unique perspective and wealth of experience as an elite athlete, particularly in the realms of strength and conditioning, injury recovery, and rehabilitation, shaped by her journey in overcoming adversity.

Sharing her excitement about the ongoing partnership, Nekoda said:

"It's fantastic to be a part of Absolute Performance’s ambassador programme. Its expertise in gym design and its commitment to youth development in the education sector resonate deeply with me. I look forward to contributing to the development of new products and ideas, and in helping to inspire others on their journey.”

Serving as a supplier to Team GB for Paris 2024, and drawing on extensive experience working with high-performance athletes, Absolute Performance is committed to supporting Nekoda’s athletic endeavours and aspirations in 2024. Its partnership promises to not only elevate athletic performance but also inspire individuals and a new generation of athletes to pursue excellence and realise its full potential, both on and off the mat.

More press releases and updates from Absolute Performance:
Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space, have announced a partnership to offer a range of strength and conditioning professional study programmes.
Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
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Absolute Performance press release: Absolute Performance extends partnership with Team GB athlete Nekoda Smythe-Davis
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe- Davis.
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press release: Absolute Performance

Absolute Performance extends partnership with Team GB athlete Nekoda Smythe-Davis

19 Apr 2024
Team GB Olympian Nekoda Smythe-Davis / Absolute Performance
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe-Davis.

With an illustrious career and a tenacious spirit, Nekoda has extended her influence as a brand ambassador for Absolute Performance. This renewed collaboration comes as both parties gear up for the highly anticipated Paris 2024 Olympics this July.

Building upon the success of their previous collaboration, this renewed ambassadorship aims to deepen the integration of Nekoda's invaluable insights into elite athletic performance and further enhance Absolute Performance's products and gym design processes.

In the world of judo, where strength, agility, and mental fortitude intersect, Nekoda Smythe-Davis stands out not just as a great competitor but also as an inspiring figure for aspiring athletes.

Her remarkable career has seen her emerge as one of the sport's most esteemed Judokas. With notable achievements including Commonwealth and British championship titles in 2014, as well as representing Great Britain at the Rio Olympics in 2016, Nekoda has firmly cemented her status as a formidable force in judo. Her impressive career boasts a collection of twenty-seven elite competition medals, including a hard-fought silver at the Baku World Championships in 2018.

Siân Buchanan, owner and director at Absolute Performance, expressed her enthusiasm for the extended partnership, stating:

"We're thrilled to continue our collaboration with Nekoda. Her unwavering dedication, strength, and spirit embody the values we hold dear. As she balances the demands of motherhood with her exceptional athletic career, she epitomises resilience and serves as a remarkable role model for women and young athletes alike.”

Nekoda, who returned to competitive action in 2022 following a three-year hiatus due to a serious concussion injury and the birth of her daughter Ryia, brings a unique perspective and wealth of experience as an elite athlete, particularly in the realms of strength and conditioning, injury recovery, and rehabilitation, shaped by her journey in overcoming adversity.

Sharing her excitement about the ongoing partnership, Nekoda said:

"It's fantastic to be a part of Absolute Performance’s ambassador programme. Its expertise in gym design and its commitment to youth development in the education sector resonate deeply with me. I look forward to contributing to the development of new products and ideas, and in helping to inspire others on their journey.”

Serving as a supplier to Team GB for Paris 2024, and drawing on extensive experience working with high-performance athletes, Absolute Performance is committed to supporting Nekoda’s athletic endeavours and aspirations in 2024. Its partnership promises to not only elevate athletic performance but also inspire individuals and a new generation of athletes to pursue excellence and realise its full potential, both on and off the mat.

More press releases and updates from Absolute Performance:
Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space, have announced a partnership to offer a range of strength and conditioning professional study programmes.
Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Harry Tafota-Nash, managing director
James Wilkins, business development - Midlands, SW & Wales
Chloe Young, business development - South
Key customers
We support a variety of customers across the UK and further afield in several sectors:

• Commercial gyms - independents and chains
• Education - schools, colleges & universities
• Elite sport - Olympic, international rugby & professional football
• Military & blue light services
• Private residential and home gyms
Plans for the next 12 months
In 2023 the Absolute Performance team expanded the sales team further. 2024 is an exciting year for the business as this will be the third Olympic cycle that we will have supported Team GB with their Games preparations through the provision of three S&C gyms.

Our product range will develop and expand with improved ranging and new additions. We continue to hold official UK distributor status for Werksan, Legend and PowerBlock ranges and are UK and EU distributors for DC Blocks®
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”

– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".

– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".

– Robbie Johnson, Stone Personal Training.
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