press release: Absolute Performance
Gold company profile | Absolute Performance
PRESS RELEASE
Absolute Performance chosen as Winter Olympic gym supplier to Team GB
13 Nov 2025
TeamGB Paris 2024 gym facility supplied and installed by Absolute Performance
/ Absolute Performance
With Olympians inspiring so many individuals around the globe, we can’t wait to be a part of next year’s Games.
– Tony Buchanan, owner with TeamGB custom weight plate
This will be the fourth Olympic event that the company has been selected to support Team GB, and the first Winter Games. The company’s portfolio and proven track record of working alongside professional athletes, in a multitude of fields, as well as the experience delivering gyms installations overseas, made them the perfect partner to support Team GB next February.
Having worked with Team GB at three consecutive Summer Olympics in Rio, Tokyo, and Paris, the performance team were impressed with their previous work and close collaboration. The project includes the full scope from gym design, to product supply, and installation of a strength and conditioning facility worthy of Olympic success.
Commenting on the project win, Tony Buchanan, owner of Absolute Performance said: “It is an honour to be chosen for this particular project, with Olympians inspiring so many individuals around the globe, we can’t wait to be a part of next year’s Games. It’s a real coup for us to win our first Winter Games project and demonstrates a commitment to excellence that aligns with the aspirations of the Team GB athletes.”
The contract with Team GB is a testament to Absolute Performance's reputation as a leader in the gym design and installation industry. The company's focus on innovation, quality and customer service has helped it establish itself as one of the most trusted and respected names in the industry.
More press releases and updates from Absolute Performance:
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength
and conditioning facilities, is thrilled to announce the launch of its new outlet store.
Cardiff-based elite gym design and installation specialists, Absolute Performance, have
unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic
growth, unwavering values, and expanding portfolio of high-calibre, high-performance
projects.
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly
announces the addition of the Half Human commercial range to its product catalogue.
Absolute Performance, the elite gym design and installation company, is making waves with its
latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden
Cunningham.
Absolute Performance, the elite gym design and installation company, is thrilled to announce
the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe-
Davis.
Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Concepts : Design for success
Julie Cramer looks at
gym projects where
the combination of
expert-led design
and functionality
have elevated the
space to a new level
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Absolute Performance
Tel: 02920 362 664
Email: [email protected]
Address:
Unit 19 Waterside Business Park,
Lamby Way,
Cardiff,
CF3 2ET,
Wales
Tony Buchanan, owner
Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across
the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”
– Greg Retter, head of performance services, Team GB
– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".
– Luke Brailey, curriculum lead for PE, Hardenhuish School
– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".
– Robbie Johnson, Stone Personal Training.
– Robbie Johnson, Stone Personal Training.
Search news, features & products:
Find a supplier:
