press release: Absolute Performance
Absolute Performance launches new outlet store to offer industry-leading fitness equipment at warehouse prices.
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store. At the heart of everything they do, they believe performance should be accessible without compromise. Created to offer premium fitness equipment, without the premium price tag, the outlet will house a range of world-renowned manufacturers, including their own-brand APEX, at exceptional value.
Some of these products will feature on the outlet store, instead of on the main site, as they may be slightly earlier variants or ex-demo products. Despite this, every product on offer has been carefully selected by the experts at Absolute Performance for its reliability, performance and longevity. Products include weights and lifting accessories, benches and barbells, gym storage, and so much more.
More than just a clearance space, the outlet is a destination for smart buyers who understand great results start with great equipment. It will help clients maximise their budget whilst maintaining professional standards. From strength and conditioning gear to functional training essentials, the outlet has everything needed to fully fit out a facility or enhance existing spaces at warehouse prices.
To browse the new outlet store, visit https://outlet.aperformance.co.uk


Sian Buchanan, owner
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
– Greg Retter, head of performance services, Team GB
– Luke Brailey, curriculum lead for PE, Hardenhuish School
– Robbie Johnson, Stone Personal Training.














































