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press release: Absolute Performance

Gold company profile | Absolute Performance
PRESS RELEASE

Absolute Performance launches new outlet store to offer industry-leading fitness equipment at warehouse prices.

06 May 2026
Absolute Performance launches new outlet store / Absolute Performance

Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store. At the heart of everything they do, they believe performance should be accessible without compromise. Created to offer premium fitness equipment, without the premium price tag, the outlet will house a range of world-renowned manufacturers, including their own-brand APEX, at exceptional value.

Some of these products will feature on the outlet store, instead of on the main site, as they may be slightly earlier variants or ex-demo products. Despite this, every product on offer has been carefully selected by the experts at Absolute Performance for its reliability, performance and longevity. Products include weights and lifting accessories, benches and barbells, gym storage, and so much more.

More than just a clearance space, the outlet is a destination for smart buyers who understand great results start with great equipment. It will help clients maximise their budget whilst maintaining professional standards. From strength and conditioning gear to functional training essentials, the outlet has everything needed to fully fit out a facility or enhance existing spaces at warehouse prices. 

To browse the new outlet store, visit https://outlet.aperformance.co.uk



More press releases and updates from Absolute Performance:
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply, and install strength and conditioning facilities for Team GB at the Milano Cortina 2026 Winter Olympics.
Cardiff-based elite gym design and installation specialists, Absolute Performance, have unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic growth, unwavering values, and expanding portfolio of high-calibre, high-performance projects.
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly announces the addition of the Half Human commercial range to its product catalogue.
Absolute Performance, the elite gym design and installation company, is making waves with its latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden Cunningham.
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe- Davis.
Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
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Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
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Company profile: Absolute Performance
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Absolute Performance Ltd press release: Absolute Performance launches new outlet store to offer industry-leading fitness equipment at warehouse prices.
Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store.
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press release: Absolute Performance

Gold company profile | Absolute Performance
PRESS RELEASE

Absolute Performance launches new outlet store to offer industry-leading fitness equipment at warehouse prices.

06 May 2026
Absolute Performance launches new outlet store / Absolute Performance

Absolute Performance, a Cardiff-based business that designs and installs bespoke strength and conditioning facilities, is thrilled to announce the launch of its new outlet store. At the heart of everything they do, they believe performance should be accessible without compromise. Created to offer premium fitness equipment, without the premium price tag, the outlet will house a range of world-renowned manufacturers, including their own-brand APEX, at exceptional value.

Some of these products will feature on the outlet store, instead of on the main site, as they may be slightly earlier variants or ex-demo products. Despite this, every product on offer has been carefully selected by the experts at Absolute Performance for its reliability, performance and longevity. Products include weights and lifting accessories, benches and barbells, gym storage, and so much more.

More than just a clearance space, the outlet is a destination for smart buyers who understand great results start with great equipment. It will help clients maximise their budget whilst maintaining professional standards. From strength and conditioning gear to functional training essentials, the outlet has everything needed to fully fit out a facility or enhance existing spaces at warehouse prices. 

To browse the new outlet store, visit https://outlet.aperformance.co.uk



More press releases and updates from Absolute Performance:
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply, and install strength and conditioning facilities for Team GB at the Milano Cortina 2026 Winter Olympics.
Cardiff-based elite gym design and installation specialists, Absolute Performance, have unveiled a striking brand refresh — a confident evolution that mirrors the company’s dynamic growth, unwavering values, and expanding portfolio of high-calibre, high-performance projects.
Cardiff-based Absolute Performance, superior gym design and installation specialist, proudly announces the addition of the Half Human commercial range to its product catalogue.
Absolute Performance, the elite gym design and installation company, is making waves with its latest partnership: teaming up with Taekwondo sensation and Olympic silver medallist Caden Cunningham.
Absolute Performance, the elite gym design and installation company, is thrilled to announce the continuation of its partnership with multi-medal-winning Team GB olympian Nekoda Smythe- Davis.
Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
Strength: Show of force
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Specifier: Making space
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
Julie Cramer highlights recent health club flooring upgrades, as top suppliers give their advice
Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Julie Cramer looks at gym projects where the combination of expert-led design and functionality have elevated the space to a new level
Specifier: Show of strength
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Absolute Performance
Tel: 02920 362 664
Address: Unit 19 Waterside Business Park, Lamby Way, Cardiff, CF3 2ET, Wales
Tony Buchanan, owner
Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.

Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.

This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”

– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".

– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".

– Robbie Johnson, Stone Personal Training.
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